Norristown, ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference, p. 11284‒11290, 2020
Publisher
International business information management association
VRTANA, David and Jana MAJEROVÁ. Current use of Uber brand marketing strategy. In Soliman, K. S. ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference. Norristown: International business information management association, 2020, p. 11284‒11290. ISBN 978-0-9998551-5-7. Available from: https://doi.org/10.1016/j.jbusres.2023.113662.
@inproceedings{496160, author = {VRTANA, David and Majerová, Jana}, address = {Norristown}, booktitle = {ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference}, doi = {https://doi.org/10.1016/j.jbusres.2023.113662}, editor = {Soliman, K. S.}, location = {Norristown}, isbn = {978-0-9998551-5-7}, pages = {11284‒11290}, publisher = {International business information management association}, title = {Current use of Uber brand marketing strategy}, year = {2020} }
TY - CONF ID - 496160 AU - VRTANA, David - Majerová, Jana PY - 2020 TI - Current use of Uber brand marketing strategy PB - International business information management association CY - Norristown SN - 9780999855157 ER -
VRTANA, David and Jana MAJEROVÁ. Current use of Uber brand marketing strategy. In Soliman, K. S. \textit{ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference}. Norristown: International business information management association, 2020, p.~11284‒11290. ISBN~978-0-9998551-5-7. Available from: https://doi.org/10.1016/j.jbusres.2023.113662.