Norristown, ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference, od s. 11284‒11290, 2020
Nakladatel
International business information management association
VRTANA, David a Jana MAJEROVÁ. Current use of Uber brand marketing strategy. In Soliman, K. S. ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference. Norristown: International business information management association, 2020, s. 11284‒11290. ISBN 978-0-9998551-5-7. Dostupné z: https://doi.org/10.1016/j.jbusres.2023.113662.
@inproceedings{496160, author = {VRTANA, David and Majerová, Jana}, address = {Norristown}, booktitle = {ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference}, doi = {https://doi.org/10.1016/j.jbusres.2023.113662}, editor = {Soliman, K. S.}, location = {Norristown}, isbn = {978-0-9998551-5-7}, pages = {11284‒11290}, publisher = {International business information management association}, title = {Current use of Uber brand marketing strategy}, year = {2020} }
TY - CONF ID - 496160 AU - VRTANA, David - Majerová, Jana PY - 2020 TI - Current use of Uber brand marketing strategy PB - International business information management association CY - Norristown SN - 9780999855157 ER -
VRTANA, David a Jana MAJEROVÁ. Current use of Uber brand marketing strategy. In Soliman, K. S. \textit{ustainable economic development and advancing education excellence in the era of global pandemic: proceedings of the 36th international business information management association konference}. Norristown: International business information management association, 2020, s.~11284‒11290. ISBN~978-0-9998551-5-7. Dostupné z: https://doi.org/10.1016/j.jbusres.2023.113662.