Theses on a related topic (having the same keywords):

cerna skrinka, marketingova strategie, marketingovy mix, motivace, spotrebni chovani, buying behaviour, learning, need, psychologie spotrebitele, consumer behavior, consumer psychology, osobnost, potreba, uceni, motivation, personality, kupni rozhodovaci proces, black box, marketing mixmarketing strategy, purchase decision proces.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1001.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic Display description

1002.
Ondračková, Gabriela
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Strategický marketing včetně projektové studie | Theses on a related topic

1003.
Ondráková, Iveta
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Turismus v chráněných územích | Theses on a related topic
Bachelor's thesis defence: Turismus v chráněných oblastech, Návštěvnost Koněpruských jeskyní | Theses on a related topic

1004.
Opočenský, Václav
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Motivace a ovlivňování spolupracovníků manažerem hotelu | Theses on a related topic

1005.
Oriňáková, Lujza
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní business cestujúcich | Theses on a related topic

1006.
Orlova, Daria
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Návrh gastronomického provozu pizza pasta s projektovým řešením | Theses on a related topic
Master's thesis defence: Návrh gastronomického provozu pizza pasta s projektovým řešením

1007.
Osmolovskaia, Alina
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Budování značky firmy | Theses on a related topic

1008.
Ostaševská, Pavla
Faculty: AMBIS University
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Motivace bankovních manažerů | Theses on a related topic

1009.
Otradovská, Blanka
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Manažerské styly řízení a jejich aplikace ve společnosti HARTMANN RICO, a.s., závod Havlíčkův Brod.

1010.
Oubrecht, Marek
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketingový mix výstavby bytového domu | Theses on a related topic

1011.
Oubrecht, Marek
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Situační analýza - důležitý krok pro tvorbu strategie | Theses on a related topic

1012.
Ovečková, Anna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Podnikateľský plán a konkurenčná analýza | Theses on a related topic

1013.
Pafčugová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Vliv reklamy na spotřebitelské chování. | Theses on a related topic

1014.
Palatková, Tereza
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace firmy Egston

1015.
Pánek, Josef
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová strategie při zavádění nového produktu Becherovka Lemond | Theses on a related topic

1016.
Pantáková, Alena
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití internetové komunikace ve vybrané firmě MSP | Theses on a related topic

1017.
Passauerová, Klára
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Sociální média jako nástroj marketingu firmy poskytující služby | Theses on a related topic

1018.
Paulusová, Andrea
Faculty: AMBIS University
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Analýza systému organizace a řízení konkrétní firmy a návrhy na změny | Theses on a related topic

1019.
Pavelková, Jana
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová strategie rozvoje cyklostezek na Znojemsku

1020.
Pavlenko, Kirill
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Faktory ovlivňující chování zákazníků v hotelnictví | Theses on a related topic

1021.
Pechanec, Jan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Budování a řízení hodnoty značky WOLF | Theses on a related topic

1022.
Pek, Matěj
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Evaluace marketingové strategie vybrané organizace | Theses on a related topic

1023.
Pekárková, Kristýna
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti LAND PRODUCT a.s.

1024.
Peroutková, Veronika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti motivování zaměstnanců ve vybraných malých hotelech | Theses on a related topic

1025.
Peřinka, Dominik
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace společnosti Restaurace u Čadů

1026.
Pešková, Kristýna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: International Relations and Diplomacy / International Relations and Diplomacy
Bachelor's thesis defence: Organizační kultura a její odraz v pracovních podmínkách | Theses on a related topic

1027.
Peterková, Monika
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Výstavba lanového centra ve Znojmě z pohledu marketingu a cestovního ruchu

1028.
Petráňová, Kateřina
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Provozní studie stravovacího zařízení (restaurační forma) | Theses on a related topic

1029.
Petrážová, Alžběta
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza trhu piva v České republice | Theses on a related topic

1030.
Petrikovič, Maroš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Zavedení nového produktu na trh | Theses on a related topic

1031.
Petrinec, Matej
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketingový výskum spokojnosti klientov vo vybranej banke | Theses on a related topic

1032.
Petrová, Tereza maiden name: Musilová
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu vozidel značky BMW | Theses on a related topic

1033.
Petrů, Jana
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Problematika sériových vrahů | Theses on a related topic

1034.
Piatková, Barbora
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Nové trendy marketingovej komunikácie v poisťovníctve | Theses on a related topic

1035.
Piatková, Katarína
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Inovatívne riadenie a marketing služieb strediska cestovného ruchu | Theses on a related topic

1036.
Píchová, Hana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Referenční marketing jako nástroj budování a řízení hodnoty vybrané značky | Theses on a related topic

1037.
Pik, Denis
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingový mix společnosti Nike, Inc. | Theses on a related topic

1038.
Pinkavová, Nikola
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Efektivní styl řízení a vedení pro zvyšování výkonnosti pracovníků | Theses on a related topic

1039.
Pirochta, Tomáš
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza marketingové komunikace Klenotnictví Klimeš

1040.
Plešáková, Soňa
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: European Union)
Master's thesis defence: Průzkum motivačních nástrojů nových pracovníků a managementu v lyžařské škole | Theses on a related topic

1041.
Podávková, Jana
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Pracovní motivace podřízeného – peníze nejsou všechno | Theses on a related topic

1042.
Pokorná, Šárka
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití marketingového mixu v golfovém klubu Mnich | Theses on a related topic

1043.
Pokras, Maxim
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Specifika vybraných marketingových kampaní pro rozvoj turismu ve vybraných lokalitách | Theses on a related topic
Bachelor's thesis defence: Specifika vybraných marketingových kampaní pro rozvoj turismu ve vybraných lokalitách | Theses on a related topic
Bachelor's thesis defence: Specifika vybraných marketingových kampaní pro rozvoj turismu ve vybraných lokalitách

1044.
Polák, Lukáš
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Psychologické aspekty v pracovnom procese banky | Theses on a related topic
Bachelor's thesis defence: Psychologické aspekty v pracovnom procese banky | Theses on a related topic

1045.
Polák, Martin
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Osobnost manažera | Theses on a related topic

1046.
Polánková, Klaudie
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Management sportu a volnočasových aktivit | Theses on a related topic
Bachelor's thesis defence: Management sportu a volnočasových aktivit

1047.
Polášek, Michal
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Hodnocení vybraných institucí v oblasti veřejné správy v jihomoravském kraji na základě Mystery Shoppingu

1048.
Polický, Martin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití marketingu v místním cestovním ruchu na příkladu Znojemského podzemí

1049.
Polková, Zuzana maiden name: Horáková
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Analýza procesu zavedenia nového bankového produktu na trh( návrh a impelmentácia marketingovej stratégie) | Theses on a related topic

1050.
Poluban, Yana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Personalizace v marketingové komunikaci | Theses on a related topic