MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE
EUROPEAN UNION

J 2025

MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ and Ladislav PÁTÍK

Basic information

Original name

MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION

Name in Czech

Literatura o event managementu: zkoumání chybějícího korpusu znalostí

Authors

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ and Ladislav PÁTÍK

Edition

Management Theory and Studies for Rural Business and Infrastructure Development, Kaunas, Vytautas Magnus University, 2025, 1822-6760

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50204 Business and management

Country of publisher

Lithuania

Confidentiality degree

is not subject to a state or trade secret

References:

URL

Impact factor

Impact factor: 0.700 in 2024

Marked to be transferred to RIV

Yes

Organization unit

Ambis University

Keywords (in Czech)

Event management; festivaly; mega eventy; akademické publikování; jazyk

Keywords in English

Food Waste; Marketing; Organic Farming; Organic Food Consumption; Rural Business Development

Abstract

In the original language

The article deals with the issue of identifying marketing models for the development of rural business in the organic food sector based on the similarities of EU national markets. The reason for this is the adoption of examples of good practice without taking into account national market specifics. The main objective of the article is to identify market similarities in the EU context using cluster analysis and to formulate framework recommendations for marketing practice. Applying this approach, the heterogeneity of the EU market in this area has been confirmed and eight groups of countries have been identified.

Cite

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ and Ladislav PÁTÍK. MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION. Management Theory and Studies for Rural Business and Infrastructure Development. Kaunas: Vytautas Magnus University, 2025, vol. 47, No 4, p. 549-557. ISSN 1822-6760. Available from: https://doi.org/10.15544/mts.2025.43.

@article{503823,
   author = {Majerová, Jana and Nadányiová, Margaréta and Pátík, Ladislav},
   article_location = {Kaunas},
   article_number = {4},
   doi = {https://doi.org/10.15544/mts.2025.43},
   keywords = {Food Waste; Marketing; Organic Farming; Organic Food Consumption; Rural Business Development},
   language = {eng},
   issn = {1822-6760},
   journal = {Management Theory and Studies for Rural Business and Infrastructure Development},
   title = {MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION},
   url = {https://portalcris.vdu.lt/server/api/core/bitstreams/da44e217-5373-42df-ac8a-c9cae9a96d6b/content},
   volume = {47},
   year = {2025}
}

TY  - JOUR
ID  - 503823
AU  - Majerová, Jana - Nadányiová, Margaréta - Pátík, Ladislav
PY  - 2025
TI  - MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION
JF  - Management Theory and Studies for Rural Business and Infrastructure Development
VL  - 47
IS  - 4
SP  - 549-557
EP  - 549-557
PB  - Vytautas Magnus University
SN  - 18226760
KW  - Food Waste
KW  - Marketing
KW  - Organic Farming
KW  - Organic Food Consumption
KW  - Rural Business Development
UR  - https://portalcris.vdu.lt/server/api/core/bitstreams/da44e217-5373-42df-ac8a-c9cae9a96d6b/content
N2  - The article deals with the issue of identifying marketing models for the development of rural business in the organic food sector based on the similarities of EU national markets. The reason for this is the adoption of examples of good practice without taking into account national market specifics. The main objective of the article is to identify market similarities in the EU context using cluster analysis and to formulate framework recommendations for marketing practice. Applying this approach, the heterogeneity of the EU market in this area has been confirmed and eight groups of countries have been identified.
ER  -

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ and Ladislav PÁTÍK. MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION. \textit{Management Theory and Studies for Rural Business and Infrastructure Development}. Kaunas: Vytautas Magnus University, 2025, vol.~47, No~4, p.~549-557. ISSN~1822-6760. Available from: https://doi.org/10.15544/mts.2025.43.

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