MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE
EUROPEAN UNION

J 2025

MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ a Ladislav PÁTÍK

Základní údaje

Originální název

MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION

Název česky

Literatura o event managementu: zkoumání chybějícího korpusu znalostí

Autoři

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ a Ladislav PÁTÍK

Vydání

Management Theory and Studies for Rural Business and Infrastructure Development, Kaunas, Vytautas Magnus University, 2025, 1822-6760

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Litva

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Impakt faktor

Impact factor: 0.700 v roce 2024

Označené pro přenos do RIV

Ano

Organizační jednotka

Ambis Univerzita

Klíčová slova česky

Event management; festivaly; mega eventy; akademické publikování; jazyk

Klíčová slova anglicky

Food Waste; Marketing; Organic Farming; Organic Food Consumption; Rural Business Development

Štítky

RIV_2025

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 6. 2. 2026 10:35, Ing. Kateřina Lendrová

Anotace

V originále

The article deals with the issue of identifying marketing models for the development of rural business in the organic food sector based on the similarities of EU national markets. The reason for this is the adoption of examples of good practice without taking into account national market specifics. The main objective of the article is to identify market similarities in the EU context using cluster analysis and to formulate framework recommendations for marketing practice. Applying this approach, the heterogeneity of the EU market in this area has been confirmed and eight groups of countries have been identified.

Citovat

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ a Ladislav PÁTÍK. MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION. Management Theory and Studies for Rural Business and Infrastructure Development. Kaunas: Vytautas Magnus University, 2025, roč. 47, č. 4, s. 549-557. ISSN 1822-6760. Dostupné z: https://doi.org/10.15544/mts.2025.43.

@article{503823,
   author = {Majerová, Jana and Nadányiová, Margaréta and Pátík, Ladislav},
   article_location = {Kaunas},
   article_number = {4},
   doi = {https://doi.org/10.15544/mts.2025.43},
   keywords = {Food Waste; Marketing; Organic Farming; Organic Food Consumption; Rural Business Development},
   language = {eng},
   issn = {1822-6760},
   journal = {Management Theory and Studies for Rural Business and Infrastructure Development},
   title = {MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION},
   url = {https://portalcris.vdu.lt/server/api/core/bitstreams/da44e217-5373-42df-ac8a-c9cae9a96d6b/content},
   volume = {47},
   year = {2025}
}

TY  - JOUR
ID  - 503823
AU  - Majerová, Jana - Nadányiová, Margaréta - Pátík, Ladislav
PY  - 2025
TI  - MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION
JF  - Management Theory and Studies for Rural Business and Infrastructure Development
VL  - 47
IS  - 4
SP  - 549-557
EP  - 549-557
PB  - Vytautas Magnus University
SN  - 18226760
KW  - Food Waste
KW  - Marketing
KW  - Organic Farming
KW  - Organic Food Consumption
KW  - Rural Business Development
UR  - https://portalcris.vdu.lt/server/api/core/bitstreams/da44e217-5373-42df-ac8a-c9cae9a96d6b/content
N2  - The article deals with the issue of identifying marketing models for the development of rural business in the organic food sector based on the similarities of EU national markets. The reason for this is the adoption of examples of good practice without taking into account national market specifics. The main objective of the article is to identify market similarities in the EU context using cluster analysis and to formulate framework recommendations for marketing practice. Applying this approach, the heterogeneity of the EU market in this area has been confirmed and eight groups of countries have been identified.
ER  -

MAJEROVÁ, Jana; Margaréta NADÁNYIOVÁ a Ladislav PÁTÍK. MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION. \textit{Management Theory and Studies for Rural Business and Infrastructure Development}. Kaunas: Vytautas Magnus University, 2025, roč.~47, č.~4, s.~549-557. ISSN~1822-6760. Dostupné z: https://doi.org/10.15544/mts.2025.43.

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