The effectiveness of marketing communication and importance of
its evaluation in an online environment

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Přehled o publikaci

J 2019

The effectiveness of marketing communication and importance of its evaluation in an online environment

KRIŽANOVÁ, A.; G. LĂZĂROIU; L. GAJANOVÁ; J. MAJEROVÁ; Margaréta NADÁNYIOVÁ et. al.

Basic information

Original name

The effectiveness of marketing communication and importance of its evaluation in an online environment

Authors

KRIŽANOVÁ, A.; G. LĂZĂROIU; L. GAJANOVÁ; J. MAJEROVÁ; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ

Edition

Cognitive Sustainability, 2019

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

DOI

https://doi.org/10.3390/su11247016

KRIŽANOVÁ, A.; G. LĂZĂROIU; L. GAJANOVÁ; J. MAJEROVÁ; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ. The effectiveness of marketing communication and importance of its evaluation in an online environment. Online. Cognitive Sustainability. 2019, vol. 11, No 24, p. 1–19. Available from: https://doi.org/10.3390/su11247016.

@article{497608,
   author = {KRIŽANOVÁ, A. and LĂZĂROIU, G. and GAJANOVÁ, L. and MAJEROVÁ, J. and Nadányiová, Margaréta and MORAVČÍKOVÁ, D.},
   article_number = {24},
   doi = {https://doi.org/10.3390/su11247016},
   journal = {Cognitive Sustainability},
   title = {The effectiveness of marketing communication and importance of its evaluation in an online environment},
   volume = {11},
   year = {2019}
}

TY  - JOUR
ID  - 497608
AU  - KRIŽANOVÁ, A. - LĂZĂROIU, G. - GAJANOVÁ, L. - MAJEROVÁ, J. - Nadányiová, Margaréta - MORAVČÍKOVÁ, D.
PY  - 2019
TI  - The effectiveness of marketing communication and importance of its evaluation in an online environment
JF  - Cognitive Sustainability
VL  - 11
IS  - 24
SP  - 1–19
EP  - 1–19
ER  -

KRIŽANOVÁ, A.; G. L$\backslash$U AZ$\backslash$U AROIU; L. GAJANOVÁ; J. MAJEROVÁ; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ. The effectiveness of marketing communication and importance of its evaluation in an online environment. Online. \textit{Cognitive Sustainability}. 2019, vol.~11, No~24, p.~1–19. Available from: https://doi.org/10.3390/su11247016.

Přehled o publikaci

The effectiveness of marketing communication and importance of its evaluation in an online environment

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

DOI

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