The use of demographic and psychographic segmentation to
creating marketing strategy of brand loyalty

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Publications Přehled o publikaci

Přehled o publikaci

J 2019

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ

Basic information

Original name

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Authors

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ

Edition

Scientific Annals of Economics and Businessc, 2019, 2501-1960

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

DOI

https://doi.org/10.2478/saeb-2019-0005

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ. The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty. Scientific Annals of Economics and Businessc. 2019, vol. 66, No 1, p. 65–84. ISSN 2501-1960. Available from: https://doi.org/10.2478/saeb-2019-0005.

@article{497607,
   author = {GAJANOVÁ, Ľ. and Nadányiová, Margaréta and MORAVČÍKOVÁ, D.},
   article_number = {1},
   doi = {https://doi.org/10.2478/saeb-2019-0005},
   issn = {2501-1960},
   journal = {Scientific Annals of Economics and Businessc},
   title = {The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty},
   volume = {66},
   year = {2019}
}

TY  - JOUR
ID  - 497607
AU  - GAJANOVÁ, Ľ. - Nadányiová, Margaréta - MORAVČÍKOVÁ, D.
PY  - 2019
TI  - The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
JF  - Scientific Annals of Economics and Businessc
VL  - 66
IS  - 1
SP  - 65–84
EP  - 65–84
SN  - 25011960
ER  -

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and D. MORAVČÍKOVÁ. The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty. \textit{Scientific Annals of Economics and Businessc}. 2019, vol.~66, No~1, p.~65–84. ISSN~2501-1960. Available from: https://doi.org/10.2478/saeb-2019-0005.

Přehled o publikaci

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

DOI

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