The potential of using bluetooth-based system as a part of
proximity marketing in the Slovak Republic

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Přehled o publikaci

J 2019

The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic

GAJANOVÁ, L.; Margaréta NADÁNYIOVÁ; J. MAJEROVÁ and J. OLAH

Basic information

Original name

The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic

Authors

GAJANOVÁ, L.; Margaréta NADÁNYIOVÁ; J. MAJEROVÁ and J. OLAH

Edition

Marketing and Management of Innovations, 2019, 2227-6718

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

DOI

https://doi.org/10.21272/mmi.2019.2-21

GAJANOVÁ, L.; Margaréta NADÁNYIOVÁ; J. MAJEROVÁ and J. OLAH. The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic. Marketing and Management of Innovations. 2019, vol. 10, No 2, p. 239‒252. ISSN 2227-6718. Available from: https://doi.org/10.21272/mmi.2019.2-21.

@article{497606,
   author = {GAJANOVÁ, L. and Nadányiová, Margaréta and MAJEROVÁ, J. and OLAH, J.},
   article_number = {2},
   doi = {https://doi.org/10.21272/mmi.2019.2-21},
   issn = {2227-6718},
   journal = {Marketing and Management of Innovations},
   title = {The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic},
   volume = {10},
   year = {2019}
}

TY  - JOUR
ID  - 497606
AU  - GAJANOVÁ, L. - Nadányiová, Margaréta - MAJEROVÁ, J. - OLAH, J.
PY  - 2019
TI  - The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic
JF  - Marketing and Management of Innovations
VL  - 10
IS  - 2
SP  - 239‒252
EP  - 239‒252
SN  - 22276718
ER  -

GAJANOVÁ, L.; Margaréta NADÁNYIOVÁ; J. MAJEROVÁ and J. OLAH. The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic. \textit{Marketing and Management of Innovations}. 2019, vol.~10, No~2, p.~239‒252. ISSN~2227-6718. Available from: https://doi.org/10.21272/mmi.2019.2-21.

Přehled o publikaci

The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

DOI

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