The Brand Value and its Impact on Sales in Automotive Industry

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Publications Přehled o publikaci

Přehled o publikaci

J 2019

The Brand Value and its Impact on Sales in Automotive Industry

NADÁNYIOVÁ, Margaréta; L. GAJANOVÁ; D. MORAVCIKOVÁ and J. OLAH

Basic information

Original name

The Brand Value and its Impact on Sales in Automotive Industry

Authors

NADÁNYIOVÁ, Margaréta; L. GAJANOVÁ; D. MORAVCIKOVÁ and J. OLAH

Edition

LOGI – Scientific Journal on Transport and Logistics, 2019, 2336-3037

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

DOI

https://doi.org/10.2478/logi-2019-0005

NADÁNYIOVÁ, Margaréta; L. GAJANOVÁ; D. MORAVCIKOVÁ and J. OLAH. The Brand Value and its Impact on Sales in Automotive Industry. LOGI – Scientific Journal on Transport and Logistics. 2019, vol. 10, No 1, p. 41‒49. ISSN 2336-3037. Available from: https://doi.org/10.2478/logi-2019-0005.

@article{497605,
   author = {Nadányiová, Margaréta and GAJANOVÁ, L. and MORAVCIKOVÁ, D. and OLAH, J.},
   article_number = {1},
   doi = {https://doi.org/10.2478/logi-2019-0005},
   issn = {2336-3037},
   journal = {LOGI – Scientific Journal on Transport and Logistics},
   title = {The Brand Value and its Impact on Sales in Automotive Industry},
   volume = {10},
   year = {2019}
}

TY  - JOUR
ID  - 497605
AU  - Nadányiová, Margaréta - GAJANOVÁ, L. - MORAVCIKOVÁ, D. - OLAH, J.
PY  - 2019
TI  - The Brand Value and its Impact on Sales in Automotive Industry
JF  - LOGI – Scientific Journal on Transport and Logistics
VL  - 10
IS  - 1
SP  - 41‒49
EP  - 41‒49
SN  - 23363037
ER  -

NADÁNYIOVÁ, Margaréta; L. GAJANOVÁ; D. MORAVCIKOVÁ and J. OLAH. The Brand Value and its Impact on Sales in Automotive Industry. \textit{LOGI – Scientific Journal on Transport and Logistics}. 2019, vol.~10, No~1, p.~41‒49. ISSN~2336-3037. Available from: https://doi.org/10.2478/logi-2019-0005.

Přehled o publikaci

The Brand Value and its Impact on Sales in Automotive Industry

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

DOI

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