Specifics in brand value sources of customers in the banking
industry from the psychographic point of view

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Publications Přehled o publikaci

Přehled o publikaci

J 2020

Specifics in brand value sources of customers in the banking industry from the psychographic point of view

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and G. LĂZĂROIU

Basic information

Original name

Specifics in brand value sources of customers in the banking industry from the psychographic point of view

Authors

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and G. LĂZĂROIU

Edition

Central European Business Review, 2020, 1805-4854

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

DOI

https://doi.org/10.18267/j.cebr.232

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and G. LĂZĂROIU. Specifics in brand value sources of customers in the banking industry from the psychographic point of view. Central European Business Review. 2020, vol. 9, No 2, p. 1–18. ISSN 1805-4854. Available from: https://doi.org/10.18267/j.cebr.232.

@article{497603,
   author = {GAJANOVÁ, Ľ. and Nadányiová, Margaréta and LĂZĂROIU, G.},
   article_number = {2},
   doi = {https://doi.org/10.18267/j.cebr.232},
   issn = {1805-4854},
   journal = {Central European Business Review},
   title = {Specifics in brand value sources of customers in the banking industry from the psychographic point of view},
   volume = {9},
   year = {2020}
}

TY  - JOUR
ID  - 497603
AU  - GAJANOVÁ, Ľ. - Nadányiová, Margaréta - LĂZĂROIU, G.
PY  - 2020
TI  - Specifics in brand value sources of customers in the banking industry from the psychographic point of view
JF  - Central European Business Review
VL  - 9
IS  - 2
SP  - 1–18
EP  - 1–18
SN  - 18054854
ER  -

GAJANOVÁ, Ľ.; Margaréta NADÁNYIOVÁ and G. L$\backslash$U AZ$\backslash$U AROIU. Specifics in brand value sources of customers in the banking industry from the psychographic point of view. \textit{Central European Business Review}. 2020, vol.~9, No~2, p.~1–18. ISSN~1805-4854. Available from: https://doi.org/10.18267/j.cebr.232.

Přehled o publikaci

Specifics in brand value sources of customers in the banking industry from the psychographic point of view

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

DOI

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