Current trends in marketing communication due to changes in
consumer behavior Generetion Z

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Přehled o publikaci

D 2021

Current trends in marketing communication due to changes in consumer behavior Generetion Z

KUSÁ and Ladislav PÁTÍK

Basic information

Original name

Current trends in marketing communication due to changes in consumer behavior Generetion Z

Authors

KUSÁ and Ladislav PÁTÍK

Edition

Trnava, arketing Identity: New changes, new challenges: Conference Proceedings from the International Scientific Conference, p. 435‒448, 2021

Publisher

masmediálnej komunikácie UCM

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

ISBN

978-80-572-0220-2

KUSÁ and Ladislav PÁTÍK. Current trends in marketing communication due to changes in consumer behavior Generetion Z. In Čábyová, Ľ., Bezáková, Z., Madleňbk, A. arketing Identity: New changes, new challenges: Conference Proceedings from the International Scientific Conference. Trnava: masmediálnej komunikácie UCM, 2021, p. 435‒448. ISBN 978-80-572-0220-2.

@inproceedings{496333,
   author = {KUSÁ, and Pátík, Ladislav},
   address = {Trnava},
   booktitle = {arketing Identity: New changes, new challenges: Conference Proceedings from the International Scientific Conference},
   editor = {Čábyová, Ľ., Bezáková, Z., Madleňbk, A.},
   location = {Trnava},
   isbn = {978-80-572-0220-2},
   pages = {435‒448},
   publisher = {masmediálnej komunikácie UCM},
   title = {Current trends in marketing communication due to changes in consumer behavior Generetion Z},
   year = {2021}
}

TY  - CONF
ID  - 496333
AU  - KUSÁ,
AU  - Pátík, Ladislav
PY  - 2021
TI  - Current trends in marketing communication due to changes in consumer behavior Generetion Z
PB  - masmediálnej komunikácie UCM
CY  - Trnava
SN  - 9788057202202
ER  -

KUSÁ and Ladislav PÁTÍK. Current trends in marketing communication due to changes in consumer behavior Generetion Z. In Čábyová, Ľ., Bezáková, Z., Madleňbk, A. \textit{arketing Identity: New changes, new challenges: Conference Proceedings from the International Scientific Conference}. Trnava: masmediálnej komunikácie UCM, 2021, p.~435‒448. ISBN~978-80-572-0220-2.

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Current trends in marketing communication due to changes in consumer behavior Generetion Z

Basic information

Original name

Authors

Edition

Publisher

Other information

Type of outcome

Confidentiality degree

Organization unit

ISBN

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