Changes in corporate strategies and consumer behavior caused by
Covid-19 affecting marketing communications and their tools

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Publications Přehled o publikaci

Přehled o publikaci

J 2021

Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools

KUSÁ and Ladislav PÁTÍK

Basic information

Original name

Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools

Authors

KUSÁ and Ladislav PÁTÍK

Edition

AD ALTA - Journal of Interdisciplinary Research, Hradec Králové, Magnaninitas, 2021, 1804-7890

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

KUSÁ and Ladislav PÁTÍK. Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools. AD ALTA - Journal of Interdisciplinary Research. Hradec Králové: Magnaninitas, 2021, vol. 11, No 1, p. 231‒238. ISSN 1804-7890.

@article{496329,
   author = {KUSÁ, and Pátík, Ladislav},
   article_location = {Hradec Králové},
   article_number = {1},
   issn = {1804-7890},
   journal = {AD ALTA - Journal of Interdisciplinary Research},
   title = {Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools},
   volume = {11},
   year = {2021}
}

TY  - JOUR
ID  - 496329
AU  - KUSÁ,
AU  - Pátík, Ladislav
PY  - 2021
TI  - Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools
JF  - AD ALTA - Journal of Interdisciplinary Research
VL  - 11
IS  - 1
SP  - 231‒238
EP  - 231‒238
PB  - Magnaninitas
SN  - 18047890
ER  -

KUSÁ and Ladislav PÁTÍK. Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools. \textit{AD ALTA - Journal of Interdisciplinary Research}. Hradec Králové: Magnaninitas, 2021, vol.~11, No~1, p.~231‒238. ISSN~1804-7890.

Přehled o publikaci

Changes in corporate strategies and consumer behavior caused by Covid-19 affecting marketing communications and their tools

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

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