The Brand as a Tool of Marketing and Communication Power

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Přehled o publikaci

C 2023

The Brand as a Tool of Marketing and Communication Power

KUSÁ and Ladislav PÁTÍK

Basic information

Original name

The Brand as a Tool of Marketing and Communication Power

Authors

KUSÁ and Ladislav PÁTÍK

Edition

Osijek, European Realities: Power: Conference Proceedings from 5th International Scientific Conferenc, p. 287‒309, 2023

Publisher

Academy of Arts and Culture in Osijek

Other information

Type of outcome

Chapter(s) of a specialized book

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

ISBN

978-953-8181-63-4

KUSÁ and Ladislav PÁTÍK. The Brand as a Tool of Marketing and Communication Power. In Purgar, K. European Realities: Power: Conference Proceedings from 5th International Scientific Conferenc. Osijek: Academy of Arts and Culture in Osijek, 2023, p. 287‒309. ISBN 978-953-8181-63-4.

@inbook{496326,
   author = {KUSÁ, and Pátík, Ladislav},
   address = {Osijek},
   booktitle = {European Realities: Power: Conference Proceedings from 5th International Scientific Conferenc},
   editor = {Purgar, K.},
   location = {Osijek},
   isbn = {978-953-8181-63-4},
   pages = {287‒309},
   publisher = {Academy of Arts and Culture in Osijek},
   title = {The Brand as a Tool of Marketing and Communication Power},
   year = {2023}
}

TY  - CHAP
ID  - 496326
AU  - KUSÁ,
AU  - Pátík, Ladislav
PY  - 2023
TI  - The Brand as a Tool of Marketing and Communication Power
PB  - Academy of Arts and Culture in Osijek
CY  - Osijek
SN  - 9789538181634
ER  -

KUSÁ and Ladislav PÁTÍK. The Brand as a Tool of Marketing and Communication Power. In Purgar, K. \textit{European Realities: Power: Conference Proceedings from 5th International Scientific Conferenc}. Osijek: Academy of Arts and Culture in Osijek, 2023, p.~287‒309. ISBN~978-953-8181-63-4.

Přehled o publikaci

The Brand as a Tool of Marketing and Communication Power

Basic information

Original name

Authors

Edition

Publisher

Other information

Type of outcome

Confidentiality degree

Organization unit

ISBN

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