Wifi technology as an important channel of marketing strategy in the retail environment
Authors
GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ
Edition
Varazdin, Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings, p. 115‒120, 2020
GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ. Wifi technology as an important channel of marketing strategy in the retail environment. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, p. 115‒120. ISSN 1849-7535.
@inproceedings{496165, author = {GAJANOVÁ, Lubica and Majerová, Jana and Nadányiová, Margaréta}, address = {Varazdin}, booktitle = {Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}, editor = {Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M.}, location = {Varazdin}, pages = {115‒120}, publisher = {Varazdin Development and Entrepreneurship Agency}, title = {Wifi technology as an important channel of marketing strategy in the retail environment}, year = {2020} }
TY - CONF ID - 496165 AU - GAJANOVÁ, Lubica - Majerová, Jana - Nadányiová, Margaréta PY - 2020 TI - Wifi technology as an important channel of marketing strategy in the retail environment PB - Varazdin Development and Entrepreneurship Agency CY - Varazdin ER -
GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ. Wifi technology as an important channel of marketing strategy in the retail environment. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. \textit{Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, p.~115‒120. ISSN~1849-7535.