Wifi technology as an important channel of marketing strategy in the retail environment
Autoři
GAJANOVÁ, Lubica; Jana MAJEROVÁ a Margaréta NADÁNYIOVÁ
Vydání
Varazdin, Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings, od s. 115‒120, 2020
GAJANOVÁ, Lubica; Jana MAJEROVÁ a Margaréta NADÁNYIOVÁ. Wifi technology as an important channel of marketing strategy in the retail environment. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, s. 115‒120. ISSN 1849-7535.
@inproceedings{496165, author = {GAJANOVÁ, Lubica and Majerová, Jana and Nadányiová, Margaréta}, address = {Varazdin}, booktitle = {Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}, editor = {Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M.}, location = {Varazdin}, pages = {115‒120}, publisher = {Varazdin Development and Entrepreneurship Agency}, title = {Wifi technology as an important channel of marketing strategy in the retail environment}, year = {2020} }
TY - CONF ID - 496165 AU - GAJANOVÁ, Lubica - Majerová, Jana - Nadányiová, Margaréta PY - 2020 TI - Wifi technology as an important channel of marketing strategy in the retail environment PB - Varazdin Development and Entrepreneurship Agency CY - Varazdin ER -
GAJANOVÁ, Lubica; Jana MAJEROVÁ a Margaréta NADÁNYIOVÁ. Wifi technology as an important channel of marketing strategy in the retail environment. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. \textit{Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, s.~115‒120. ISSN~1849-7535.