The impact of psychographic segmentation on the perception of green marketing
Authors
NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ
Edition
Varazdin, Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings, p. 269‒276, 2020
NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ. The impact of psychographic segmentation on the perception of green marketing. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, p. 269‒276. ISSN 1849-7535.
@inproceedings{496164, author = {Nadányiová, Margaréta and GAJANOVÁ, Lubica and Majerová, Jana}, address = {Varazdin}, booktitle = {Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}, editor = {Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M.}, location = {Varazdin}, pages = {269‒276}, publisher = {Varazdin Development and Entrepreneurship Agency}, title = {The impact of psychographic segmentation on the perception of green marketing}, year = {2020} }
TY - CONF ID - 496164 AU - Nadányiová, Margaréta - GAJANOVÁ, Lubica - Majerová, Jana PY - 2020 TI - The impact of psychographic segmentation on the perception of green marketing PB - Varazdin Development and Entrepreneurship Agency CY - Varazdin ER -
NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ. The impact of psychographic segmentation on the perception of green marketing. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. \textit{Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, p.~269‒276. ISSN~1849-7535.