The impact of psychographic segmentation on the perception of green marketing
Autoři
NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ a Jana MAJEROVÁ
Vydání
Varazdin, Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings, od s. 269‒276, 2020
NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ a Jana MAJEROVÁ. The impact of psychographic segmentation on the perception of green marketing. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, s. 269‒276. ISSN 1849-7535.
@inproceedings{496164, author = {Nadányiová, Margaréta and GAJANOVÁ, Lubica and Majerová, Jana}, address = {Varazdin}, booktitle = {Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}, editor = {Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M.}, location = {Varazdin}, pages = {269‒276}, publisher = {Varazdin Development and Entrepreneurship Agency}, title = {The impact of psychographic segmentation on the perception of green marketing}, year = {2020} }
TY - CONF ID - 496164 AU - Nadányiová, Margaréta - GAJANOVÁ, Lubica - Majerová, Jana PY - 2020 TI - The impact of psychographic segmentation on the perception of green marketing PB - Varazdin Development and Entrepreneurship Agency CY - Varazdin ER -
NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ a Jana MAJEROVÁ. The impact of psychographic segmentation on the perception of green marketing. In Pinto da Costa, E., do Rosario Anjos, M., Przygoda, M. \textit{Economic and social development: 52 nd international scientific conference on Economic and social development: book of proceedings: 52 nd international scientific conference on Economic and social development: book of proceedings}. Varazdin: Varazdin Development and Entrepreneurship Agency, 2020, s.~269‒276. ISSN~1849-7535.