Green marketing as a part of the socially responsible brand's
communication from the aspect of generational stratification

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Publications Přehled o publikaci

Přehled o publikaci

J 2020

Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification

NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ

Basic information

Original name

Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification

Authors

NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ

Edition

Sustainability, 2020, 2071-1050

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Impact factor

Impact factor: 3.251

Organization unit

AMBIS University

DOI

https://doi.org/10.3390/su12177118

NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ. Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification. Sustainability. 2020, vol. 12, No 17, 7118 pp. ISSN 2071-1050. Available from: https://doi.org/10.3390/su12177118.

@article{496155,
   author = {Nadányiová, Margaréta and GAJANOVÁ, Lubica and Majerová, Jana},
   article_number = {17},
   doi = {https://doi.org/10.3390/su12177118},
   issn = {2071-1050},
   journal = {Sustainability},
   title = {Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification},
   volume = {12},
   year = {2020}
}

TY  - JOUR
ID  - 496155
AU  - Nadányiová, Margaréta - GAJANOVÁ, Lubica - Majerová, Jana
PY  - 2020
TI  - Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification
JF  - Sustainability
VL  - 12
IS  - 17
SN  - 20711050
ER  -

NADÁNYIOVÁ, Margaréta; Lubica GAJANOVÁ and Jana MAJEROVÁ. Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification. \textit{Sustainability}. 2020, vol.~12, No~17, 7118 pp. ISSN~2071-1050. Available from: https://doi.org/10.3390/su12177118.

Přehled o publikaci

Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Impact factor

Organization unit

DOI

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