Influencer marketing and its impact on consumer lifestyles

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Publications Přehled o publikaci

Přehled o publikaci

J 2020

Influencer marketing and its impact on consumer lifestyles

GAJANOVÁ, Lubica; Margaréta NADÁNYIOVÁ; Jana MAJEROVÁ and Lenka LIZBETINOVA

Basic information

Original name

Influencer marketing and its impact on consumer lifestyles

Authors

GAJANOVÁ, Lubica; Margaréta NADÁNYIOVÁ; Jana MAJEROVÁ and Lenka LIZBETINOVA

Edition

Forum Scientiae Oeconomia. 2020, 2300-5947

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

DOI

https://doi.org/10.23762/FSO_VOL8_NO2_7

GAJANOVÁ, Lubica; Margaréta NADÁNYIOVÁ; Jana MAJEROVÁ and Lenka LIZBETINOVA. Influencer marketing and its impact on consumer lifestyles. Forum Scientiae Oeconomia. 2020, vol. 8, No 2, p. 109‒120. ISSN 2300-5947. Available from: https://doi.org/10.23762/FSO_VOL8_NO2_7.

@article{496153,
   author = {GAJANOVÁ, Lubica and Nadányiová, Margaréta and Majerová, Jana and Lizbetinova, Lenka},
   article_number = {2},
   doi = {https://doi.org/10.23762/FSO_VOL8_NO2_7},
   issn = {2300-5947},
   journal = {Forum Scientiae Oeconomia.},
   title = {Influencer marketing and its impact on consumer lifestyles},
   volume = {8},
   year = {2020}
}

TY  - JOUR
ID  - 496153
AU  - GAJANOVÁ, Lubica - Nadányiová, Margaréta - Majerová, Jana - Lizbetinova, Lenka
PY  - 2020
TI  - Influencer marketing and its impact on consumer lifestyles
JF  - Forum Scientiae Oeconomia.
VL  - 8
IS  - 2
SP  - 109‒120
EP  - 109‒120
SN  - 23005947
ER  -

GAJANOVÁ, Lubica; Margaréta NADÁNYIOVÁ; Jana MAJEROVÁ and Lenka LIZBETINOVA. Influencer marketing and its impact on consumer lifestyles. \textit{Forum Scientiae Oeconomia.}. 2020, vol.~8, No~2, p.~109‒120. ISSN~2300-5947. Available from: https://doi.org/10.23762/FSO\_{}VOL8\_{}NO2\_{}7.

Přehled o publikaci

Influencer marketing and its impact on consumer lifestyles

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

DOI

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