The impact of influencers on the decision-making process
regarding the purchase of the brand product

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Publications Přehled o publikaci

Přehled o publikaci

J 2020

The impact of influencers on the decision-making process regarding the purchase of the brand product

GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ

Basic information

Original name

The impact of influencers on the decision-making process regarding the purchase of the brand product

Authors

GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ

Edition

BUSINESS MANAGEMENT AND EDUCATION, 2020, 2029-7491

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ. The impact of influencers on the decision-making process regarding the purchase of the brand product. BUSINESS MANAGEMENT AND EDUCATION. 2020, vol. 18, No 2, p. 282‒293. ISSN 2029-7491.

@article{496152,
   author = {GAJANOVÁ, Lubica and Majerová, Jana and Nadányiová, Margaréta},
   article_number = {2},
   issn = {2029-7491},
   journal = {BUSINESS MANAGEMENT AND EDUCATION},
   title = {The impact of influencers on the decision-making process regarding the purchase of the brand product},
   volume = {18},
   year = {2020}
}

TY  - JOUR
ID  - 496152
AU  - GAJANOVÁ, Lubica - Majerová, Jana - Nadányiová, Margaréta
PY  - 2020
TI  - The impact of influencers on the decision-making process regarding the purchase of the brand product
JF  - BUSINESS MANAGEMENT AND EDUCATION
VL  - 18
IS  - 2
SP  - 282‒293
EP  - 282‒293
SN  - 20297491
ER  -

GAJANOVÁ, Lubica; Jana MAJEROVÁ and Margaréta NADÁNYIOVÁ. The impact of influencers on the decision-making process regarding the purchase of the brand product. \textit{BUSINESS MANAGEMENT AND EDUCATION}. 2020, vol.~18, No~2, p.~282‒293. ISSN~2029-7491.

Přehled o publikaci

The impact of influencers on the decision-making process regarding the purchase of the brand product

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

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