Marketing Challenges of Sports Tourism Development in
Destinations with Focus on Generation Y and Z

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Přehled o publikaci

D 2019

Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z

KIRÁĽOVÁ, Alžběta and Iveta HAMARNEH

Basic information

Original name

Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z

Authors

KIRÁĽOVÁ, Alžběta and Iveta HAMARNEH

Edition

Strategic Innovative Marketing, p. 77‒82, 2019

Publisher

Springer

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Organization unit

AMBIS University

ISBN

978-3-030-16099-9

DOI

https://doi.org/1007/978-3-030-16099-9_10

KIRÁĽOVÁ, Alžběta and Iveta HAMARNEH. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z. In Sakas, D., Nasiopoulos, D. Strategic Innovative Marketing. Springer, 2019, p. 77‒82. ISBN 978-3-030-16099-9. Available from: https://doi.org/1007/978-3-030-16099-9_10.

@inproceedings{495714,
   author = {Kiráľová, Alžběta and Hamarneh, Iveta},
   booktitle = {Strategic Innovative Marketing},
   doi = {https://doi.org/1007/978-3-030-16099-9_10},
   editor = {Sakas, D., Nasiopoulos, D.},
   isbn = {978-3-030-16099-9},
   pages = {77‒82},
   publisher = {Springer},
   title = {Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z},
   year = {2019}
}

TY  - CONF
ID  - 495714
AU  - Kiráľová, Alžběta - Hamarneh, Iveta
PY  - 2019
TI  - Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z
PB  - Springer
SN  - 9783030160999
ER  -

KIRÁĽOVÁ, Alžběta and Iveta HAMARNEH. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z. In Sakas, D., Nasiopoulos, D. \textit{Strategic Innovative Marketing}. Springer, 2019, p.~77‒82. ISBN~978-3-030-16099-9. Available from: https://doi.org/1007/978-3-030-16099-9\_{}10.

Přehled o publikaci

Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z

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Original name

Authors

Edition

Publisher

Other information

Type of outcome

Confidentiality degree

Organization unit

ISBN

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