Investment and innovation support for the economic development of forest resource potential is a set of methods, tools and levers of financial support for modernisation, reconstruction, renewal and technical re-equipment of fixed assets of forestry enterprises, as well as the introduction of modern technologies of forestry and forest protection. One of the distinctive features of innovation and investment support for the development of the forestry complex is that its main links, which are state forestry enterprises, include both forestry and wood processing. Successful achievement of sustainable forest management will provide integrated benefits for all, ranging from the social value of protecting livelihoods, biodiversity and ecosystems provided by forests, to increased income from the use of forest resources and forest products by economic agents. Therefore, the justification of priorities for investment and innovation of forest resource potential is an important component of state policy at the current stage of development of the national economy.