Microbreweries belong to a group of SME businesses, which among other things contribute to local economies and tourism which in turn supports sustainable development of municipalities and local areas. The presented article focuses on motives for choosing a microbrewery’s name with regard to the use of neolocalism principles. The researched sample included all microbreweries in the Czech Republic established till end of 2022 year (506 by 31. 12. 2022). Primary and secondary data collection took place from January till March of 2023. We used regression analysis of panel data. Out of the researched sample (506 craft breweries), the influence of neolocalism has been proven in 65% of cases, another 14% of microbreweries are named after their respective founder, and the remaining 21% of microbreweries in the Czech Republic had a different driving factor for choosing their name altogether. Other factors possibly influencing the name of a microbrewery, such as the establishment year, whether or not the microbrewery has its own taproom or the area in which it is located, have also been examined. Out of these factors, only the existence of a taproom has been proven to affect a microbrewery’s name.