2023
Corporate social responsibility and employer branding: challenges for the wine sector resulting from a bibliometric analysis
ŠIKÝŘ, Martin; Renata SKÝPALOVÁ; Jana BERSECKÁ and Monika HUDÁKOVÁBasic information
Original name
Corporate social responsibility and employer branding: challenges for the wine sector resulting from a bibliometric analysis
Authors
ŠIKÝŘ, Martin (203 Czech Republic, guarantor); Renata SKÝPALOVÁ (203 Czech Republic, belonging to the institution); Jana BERSECKÁ (703 Slovakia) and Monika HUDÁKOVÁ (703 Slovakia)
Edition
Littera Scripta, České Budějovice, 2023, 1805-9112
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
References:
Organization unit
AMBIS University
Keywords in English
Corporate social responsibility;employer branding;wine sector;bibliometric analysis;Web of Science;Czech Republic
Tags
Tags
International impact, Reviewed
Changed: 16/3/2024 16:30, Ing. Kateřina Lendrová
Abstract
In the original language
The greatest boom of the corporate social responsibility (CSR) concept in companies occurred in the 1990s when managers began to understand that the implementation of CSR activities requires specific attention. At that time, CSR also merged with fields such as marketing, public relations, diversity, and human resources. Based on the bibliometric analysis, the article aims to identify areas of scientific research in which the issue of CSR is addressed within the issue of employer branding (EB), with a focus on the wine sector. The findings confirm that the issues of CSR and EB have not been given enough attention so far, either in general or specifically in the wine sector. This fact reveals an interesting research gap, as current generations of the workforce demand socially responsible behavior from their potential or actual employers. The integration of CSR in employer branding thus represents a desirable strategy that could also be useful in the wine sector, which is currently facing a shortage of quality people.