2019
Incoming Tour Operators Perspectives in a Highly Competitive Environment - Case of Slovakia
FODRANOVÁ, I.; M. PUŠKELOVÁ; Katarína MRKVOVÁ and B. DUDIĆBasic information
Original name
Incoming Tour Operators Perspectives in a Highly Competitive Environment - Case of Slovakia
Authors
FODRANOVÁ, I. (guarantor); M. PUŠKELOVÁ; Katarína MRKVOVÁ (703 Slovakia, belonging to the institution) and B. DUDIĆ
Edition
Hotel and Tourism Management, 2019, 2620-0481
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Serbia
Confidentiality degree
is not subject to a state or trade secret
References:
Organization unit
AMBIS University
Keywords in English
tour operator; tourism distribution channel; accommodation services
Tags
Changed: 12/4/2023 21:10, Bc. Olga Puldová
Abstract
In the original language
Tour operators play a central role in the tourism industry. For tourism distribution channels, the emergence of new ones has been of particular significance, since it leads to priorities change in terms of distribution. The purpose of the current study was to examine the Slovak incoming tour operators in relation to tourism distribution in a highly competitive environment. The findings show that the Slovak incoming tour operators as a mediator of accommodation services are not the first choice of a foreign customer when it comes to accommodation provision. This is the consequence of the fact that tour operators are not able to compete in an adequate way with electronics distribution channels (e.g. Booking, Trivago, Go global and others). The research results show that the Slovak incoming tour operators are not able to develop their activities concerning booking offer. If they want to survive, they will have to change their traditional business model and structure their product portfolio and focus on offer of new different services and dynamic products.