2022
Management of Quality, Satisfaction, and Loyalty of Rural Destinations
BLANAŘOVÁ, AstridaBasic information
Original name
Management of Quality, Satisfaction, and Loyalty of Rural Destinations
Name in Czech
Řízení kvality, spokojenosti a loajality ve venkovských destinacích
Authors
BLANAŘOVÁ, Astrida (203 Czech Republic, guarantor, belonging to the institution)
Edition
USA, Innovative Strategic Planning and International Collaboration for the Mitigation of Global Crises, p. 261-283, 23 pp. 2022
Publisher
IGI Global
Other information
Language
English
Type of outcome
Chapter(s) of a specialized book
Field of Study
50204 Business and management
Country of publisher
United States of America
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
References:
Organization unit
AMBIS University
ISBN
978-1-7998-8339-5
Keywords in English
Quality;Satisfaction;Loyalty;Rural Tourist Destinatio;Destination Management Organization;Rural Destination
Tags
Changed: 2/4/2024 15:08, Ing. Kateřina Lendrová
Abstract
In the original language
Tourism is a major global industry that, in its heyday, has become significantly concerned with quality and related themes, satisfaction and loyalty. This chapter aims to identify the factors that influence the quality of a rural destination and the associated visitor satisfaction and loyalty. These factors in turn have an impact on destination management, but also other stakeholders such as tourism entrepreneurs in the destination or residents. In 2020, tourism has undergone significant changes due to the pandemic caused by the SARS-CoV-2 virus. For instance, travel abroad was regulated through government regulations, which caused an increase in demand for rural tourism. As the author's research has shown, some quality factors have undergone significant changes. Even the quality management to achieve visitor satisfaction and loyalty has proven to be very important, especially in the sense that by gaining loyalty at this specific time, it can ensure that visitor numbers are maintained even after the pandemic period when the return of and high growth in overseas travel is expected.