AMBIS BBRNMKP Marketing comunication
Name in Czech: Marketingová komunikace
bachelor's full-time single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
bachelor's full-time single-subject, language of instruction: Czech
Included in the programme: AMBIS B-MK Marketing comunication
Compulsory courses
1. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_TMK | Theory of mass communication | zk | 6 | 1 | Z |
AMBIS:BBP_UMMM | Introduction to marketing thinking | zk | 6 | 1 | Z |
AMBIS:BBP_MOSE | Motivation and self-management | zk | 4 | 1 | P |
AMBIS:BBP_PRDO | Presentation skills | zk | 4 | 1 | P |
AMBIS:BBP_ZASO | Introduction to Sociology | zk | 4 | 1 | P |
AMBIS:BBP_ZOP | Introduction to Academic Writing | z | 4 | 1 | P |
28 credits |
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_MMKU | - | - | 2 | P | |
AMBIS:BBP_MAKO | - | - | 2 | P | |
AMBIS:BBP_MANMK | - | - | 2 | P | |
AMBIS:BBP_IGKM | - | - | 2 | P | |
AMBIS:BBP_ZAEK | - | - | 2 | P | |
0 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_MMK | Media and media communication | zk | 6 | 3 | P |
AMBIS:BBP_ZAPS | Introduction to Psychology | zk | 4 | 3 | P |
AMBIS:BBP_PRT | Advertising text internship | zk | 4 | 3 | P |
14 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_MAMA | - | - | 4 | P | |
AMBIS:BBP_TIME | - | - | 4 | P | |
AMBIS:BBP_DMK | - | - | 4 | P | |
AMBIS:BBP_MOP | - | - | 4 | P | |
0 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_PGD | Practicum of graphics and design | z | 4 | 5 | P |
AMBIS:BBP_TMO | Media content creation | zk | 5 | 5 | P |
AMBIS:BBP_SMVMK | Social science research methodology | zk | 5 | 5 | P |
AMBIS:BBP_PDV | Intellectual property law | zk | 3 | 5 | P |
AMBIS:BBP_SMK | Strategic marketing communication | zk | 6 | 5 | P |
AMBIS:BBP_BASEMK | Bachelor seminar | z | 5 | 5 | P |
28 credits |
6. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BB_OPMK | - | - | 6 | P | |
AMBIS:BBP_BAPRMK | Bachelor thesis | z | 10 | 6 | P |
AMBIS:BBP_MZD | - | - | 6 | P | |
10 credits |
Povinně volitelné jazyky
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_AJ1MK | English I | z | 3 | 3 | - |
3 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_AJ3MK | English III | z | 3 | 5 | - |
3 credits |
Elective courses
2. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_UBM | - | - | 2 | - | |
AMBIS:BBP_UDM | Introduction to digital marketing | z | 4 | 2 | - |
4 credits |
3. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_BKKV | Banner and search campaigns | z | 4 | 3 | - |
AMBIS:BBP_MRSPR | Media relations and strategy in PR | z | 4 | 3 | - |
8 credits |
4. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_SMV | Sociological and marketing research | z | 4 | 4 | - |
AMBIS:BBP_SSCM | Social networks and content marketing | z | 4 | 4 | - |
8 credits |
5. semestr
Code | Name | Type of Completion | Credits | Term | Profile Cat. |
AMBIS:BBP_RVZ | Customer relationship management | z | 4 | 5 | - |
AMBIS:BBP_SPKSS | Management of paid campaigns on social networks | z | 4 | 5 | - |
AMBIS:BBP_TIZ | Brand identity creation | z | 4 | 5 | - |
12 credits |