Theses on a related topic (having the same keywords):

marketingovy mix, competition, effectiveness of marketing communication, efektivnost marketingove komunikace, konkurence, marketing, segmentace trhu, marketing mix, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Dufková, Nikola
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Proces založení a vzniku podnikatelského subjektu v oboru gastronomie

302.
Dusbabová, Renata
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Práce z domova a možnosti jejího využití v prostředí komunikačních agentur České republiky | Theses on a related topic

303.
Dvořák, Tomáš
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh Online marketingové komunikace pro vybranou firmu | Theses on a related topic

304.
Dvořáková, Šárka
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Řecko a enoturismus | Theses on a related topic

305.
Egorina, Ekaterina
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Konkurenční prostředí malých pivovarů | Theses on a related topic

306.
Esterka, Vojtěch
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix 4C v podmínkách vybraného podniku | Theses on a related topic

307.
Feberová, Monika maiden name: Jevická
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Medical and Social Services Management
Bachelor's thesis defence: Konkurenceschopnost vybraného zařízení sociálních služeb | Theses on a related topic

308.
Feketeová, Nikoleta
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Spotrebné chovanie v súčasnom hotelierstve | Theses on a related topic

309.
Fiedler, Adam
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Regional Development
Bachelor's thesis defence: Marketing města Český Těšín | Theses on a related topic

310.
Filo, Roland
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Základné zásady a špecifické črty bankového marketingu vo vybranej komerčnej banke | Theses on a related topic

311.
Filo, Roland
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Faktory ovplyvňujúce klientov pri výbere banky | Theses on a related topic

312.
Filounková, Petra
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Sociální marketingová kampaň | Theses on a related topic

313.
Flešár, Tomáš
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Predajné techniky v bankovníctve | Theses on a related topic

314.
Florián, František
Faculty: AMBIS University
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využívání nástrojů marketingového mixu v řízení podniku | Theses on a related topic
Bachelor's thesis defence: Využívání nástrojů marketingového mixu v řízení podniku | Theses on a related topic

315.
Florus, Michal
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Tvorba cen služeb ve vybraném hotelu | Theses on a related topic

316.
Foltýnová, Petra
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Konkurenční prostředí v cestovním ruch (hotelnictví, gastronomii) | Theses on a related topic

317.
Gärtner, Tomáš
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Reklama ve sportovním odvětví (podrobný rozbor průběhu a účinků konkrétního případu) | Theses on a related topic

318.
Geryk, Jan
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketing v podniku Mlýn Kojetín, s.r.o.

319.
Gombarčeková, Janka maiden name: Vandlíková
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Špecifiká tvorby marketingového mixu | Theses on a related topic

320.
Gombozhapova, Elena
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Záměr na založení nového podnikatelského subjektu v České republice | Theses on a related topic

321.
Gräffingerová, Renata
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Marketingový proces obchodnej spločnosti | Theses on a related topic

322.
Gregorová, Barbora
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu
Bachelor's thesis defence: Změna konceptu hotelu Baltaci „U Náhonu“ ve Zlíně

323.
Guttenberg, Adam
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza konkurence současných nahrávacích společností | Theses on a related topic

324.
Habánik, Ondrej
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Modelové řešení komunikace se zákazníky

325.
Hájek, Matěj
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Marketingová komunikace vybraného podniku | Theses on a related topic

326.
Hájková, Jana
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv nákupního chování spotřebitele pro přípravu projektů Category managementu v kategorii pracích prostředků | Theses on a related topic

327.
Hájková, Kristýna
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Konkurenceschopnost a konkurenční strategie na trhu e-commerce | Theses on a related topic

328.
Halounková, Bára
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Charakteristika a analýza okolí vybraného podniku | Theses on a related topic

329.
Hamouzová, Monika
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový plán zemědělského podniku Farmy Hamouz | Theses on a related topic

330.
Hasalová, Vendula
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Hodnocení konkurence v bankovním sektoru | Theses on a related topic

331.
Hatalovská, Alexandra
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Návrh marketingové komunikace malého vinařství | Theses on a related topic
Master's thesis defence: Návrh marketingové komunikace malého vinařství

332.
Hatinová, Monika
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Marketingový mix vybraného bankového produktu | Theses on a related topic

333.
Havelková, Anna
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Propagace jako součást marketingového mixu svatebních agentur | Theses on a related topic

334.
Hegedűšová, Kristína
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Súčasné trendy marketingu v poisťovníctve v SR | Theses on a related topic

335.
Herdová, Alexandra
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Konkurenční prostředí v cestovním ruchu | Theses on a related topic

336.
Hermanová, Alice
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh marketingové komunikace vybraného podniku | Theses on a related topic

337.
Hoferica, David
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Commercial Banking))
Bachelor's thesis defence: Postavení telefonního bankovnictví v konkurenčním prostředí českého trhu | Theses on a related topic

338.
Holubec, Otakar
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Strategie pro změnu postojů zákazníků ke zvolené značce | Theses on a related topic

339.
Horáček, Jakub
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Strategické řízení a rozhodování v restauračním provozu | Theses on a related topic

340.
Horešovská, Pavla
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Metody, formy a prostředky bankovní marketingové a PR politiky | Theses on a related topic

341.
Horváthová, Kamila
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Ubytovací služby v hotelu Novotel v Praze a standardy tohoto hotelového řetězce | Theses on a related topic

342.
Hosnedlová, Barbora
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Specifika marketingu v hotelnictví a jejich aplikace na konkrétním podniku | Theses on a related topic

343.
Hotárková, Debora
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh marketingové strategie City Hotel Brno | Theses on a related topic

344.
Housková Neckářová, Tereza
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve společnosti SPZ-Vysočina

345.
Hovhannisyan, Laura
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketing a etika – neetické praktiky v oblasti marketingového mixu | Theses on a related topic

346.
Hradil, Enrico
Faculty: AMBIS University
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatel'ský plán gastronomického zariadenia | Theses on a related topic
Bachelor's thesis defence: Podnikatel'ský plán gastronomického zariadenia

347.
Humlíčková, Markéta
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingový mix společnosti ASTORIE a.s. – vývoj a trendy | Theses on a related topic

348.
Huňková, Michaela
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Význam velkých kongresů | Theses on a related topic

349.
Hurychová, Lucie Pavlína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Metamorfózy marketingového mixu z pohledu spotřebitele (4P vs. 4C) | Theses on a related topic

350.
Husár, Patrik
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Vnímanie vybraných marketingových aktivít banky jej klientmi | Theses on a related topic