Theses on a related topic (having the same keywords):

marketingovy mix, effectiveness of marketing communication, efektivnost marketingove komunikace, marketing mix, konkurence, marketing, competition, segmentace trhu, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1151.
Kučera, Radek
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová analýza společnosti Starbucks s.r.o. | Theses on a related topic Display description

1152.
Kučerová, Marie
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingové strategie hnutí Fair trade | Theses on a related topic

1153.
Kučerová, Petra
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza franchisového řetězce The PUB | Theses on a related topic

1154.
Kuchariková, Gabriela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic

1155.
Kuchařová, Veronika
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Analýza marketingových aktivit konkrétní společnosti | Theses on a related topic

1156.
Kuchtová, Kristýna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Uvedení nového destilátu na trh | Theses on a related topic

1157.
Kulštejnová, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci (teoreticko - empirická práce, případová studie) | Theses on a related topic

1158.
Kuneš, Zdeněk
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Podnikatelský záměr nového ubytovacího zařízení | Theses on a related topic
Master's thesis defence: Systémy řízení kvality v lázeňství

1159.
Kunová, Alena
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Virtuální dobrovolnictví: Moderní přístupy k marketingové komunikaci v neziskovém sektoru | Theses on a related topic

1160.
Kunová, Andrea
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza vybraného gastronomického subjektu zaměřujícího se na region, ve kterém se nachází | Theses on a related topic

1161.
Kunstová, Andrea
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketing na sociálních sítích pro vybrané ubytovací zařízení | Theses on a related topic

1162.
Kurišová, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Komunikačný mix finančnej inštitúcie | Theses on a related topic

1163.
Kurzová, Martina maiden name: Zadáková
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Komplexní analýza reklamní kampaně Nemyslíš - zaplatíš! | Theses on a related topic

1164.
Kusebauchová, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Efektívna komunikácia v call centre vo vybranej finančnej inštitúcii | Theses on a related topic

1165.
Kutil, Tim
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Sociální marketing | Theses on a related topic

1166.
Kvardová, Jana
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Projekt ubytovacího zařízení se zaměřením na cykloturistiku a hipoturistiku v regionu Tachovsko | Theses on a related topic

1167.
Kyrylets, Daria
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Systém financování cestovního ruchu ve vybraných zemích – analýza a komparace | Theses on a related topic
Bachelor's thesis defence: Analýza a srovnání podmínek pro rozvoj ekoturismu v národních parcích Šumava a Krkonoše | Theses on a related topic

1168.
Kyselová, Jana
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Spokojenost klientů - hledání hodnoty bankovních služeb | Theses on a related topic

1169.
Kyzeková, Miroslava
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Prístupy k tvorbe stratégií komerčnej banky | Theses on a related topic

1170.
Kyzlink, Tomáš
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace SVŠE

1171.
Lacroix, Valeriya
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Geosociální sítě v marketingu hotelnictví

1172.
Ladrová, Natálie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Analýza marketingové komunikace pivovaru Malešov | Theses on a related topic

1173.
Lagronová, Kristýna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Segmentace zákazníků v hotelnictví | Theses on a related topic

1174.
Lachmanová, Martina
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingový komunikační mix vybraného pivovaru

1175.
Laitner, Tomáš
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace Pizzerie E59

1176.
Lamzina, Viktoriia
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Problematika využití Copywritingu v realitní kanceláři | Theses on a related topic

1177.
Lastres, Irena
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Trendy v marketingu a jejich využití v praxi podniků | Theses on a related topic

1178.
Latková, Zuzana maiden name: Latková
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Vplyv vybraných marketingových prvkov banky na rozhodovanie klienta | Theses on a related topic

1179.
Látrová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Sociální sítě a jejich vliv na spotřebitelské chování generace Z | Theses on a related topic

1180.
Lauberová, Edita
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingový výzkum ve vybrané firmě | Theses on a related topic

1181.
Laučíková, Nikoleta
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

1182.
Lávička, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Specifika chování zákazníků ve vybraném segmentu | Theses on a related topic

1183.
Lavičková, Soňa
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Marketingová strategie budování hodnoty značky | Theses on a related topic

1184.
Lázničková, Aneta
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Vstup společnosti pro praktickou podporu gastronomie na zahraniční trhy | Theses on a related topic

1185.
Le, Linh
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Vliv digitalizace na marketing firmy x | Theses on a related topic

1186.
Ledecký, Radim
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Zhodnocení možnosti rozšíření produktového portfolia vybrané společnosti | Theses on a related topic

1187.
Legar, Tomáš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Návrh komplexní marketingové strategie nové cestovní kanceláře a jejích produktů | Theses on a related topic

1188.
Lehká, Martina
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Typy zvířat a jejich funkce v reklamě | Theses on a related topic

1189.
Lelková, Jana
Faculty: AMBIS University
Year: 2003, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)

1190.
Lenderová, Karolina
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Vliv médií na chápání obsahu marketingu | Theses on a related topic

1191.
Lének, Jakub
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Farmářské trhy jako fenomén a jejich marketing | Theses on a related topic

1192.
Lenikusová, Petra
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace vzdělávacích institucí (Gymnázium Dr. Karla Polesného) | Theses on a related topic

1193.
Leplt, Ondřej
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Úspěšné, ale šokující a neetické reklamy | Theses on a related topic

1194.
Lešetická, Tereza
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Marketingová strategie restauračního zařízení U Pivrnce | Theses on a related topic

1195.
Lešner, Martin
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Analýza hromadných ubytovacích zařízení v SO ORP Příbram a možnosti zlepšení jejich marketingové komunikace | Theses on a related topic

1196.
Lešnerová, Barbora
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv sociálních sítí na prodej produktů a služeb zákazníkovi | Theses on a related topic

1197.
Lešnerová, Eva
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Vybudování nového tradičního barového zařízení s uvedením na trh | Theses on a related topic

1198.
Lev, Jan
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Možné řešení řízení vztahů se zákazníky ve společnosti UET, a.s. | Theses on a related topic

1199.
Levchenko, Valeriia
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Nezbytnost konkurence v bankovnictví | Theses on a related topic

1200.
Líbal, Josef
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Vliv sociálních sítí na spotřebitele | Theses on a related topic