Theses on a related topic (having the same keywords):

marketingovy mix, effectiveness of marketing communication, efektivnost marketingove komunikace, marketing mix, konkurence, marketing, competition, segmentace trhu, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

501.
Kladná, Erika
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Návrh a implementace marketingové strategie ve vybrané společnosti

502.
Klejnová, Natálie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová strategie společnosti Red Bull | Theses on a related topic

503.
Klímová, Barbora
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Marketingová komunikace orientovaná na zvýšení loajality zákazníků na spotřebitelském trhu | Theses on a related topic

504.
Kobosil, Vladimír
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing ve vzdělávacích institucích | Theses on a related topic

505.
Köhler, Tomáš
Faculty: AMBIS University
Year: 2025, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vliv označení FairTrade na nákupní chování spotřebitelů | Theses on a related topic
Master's thesis defence: Vliv označení FairTrade na nákupní chování spotřebitelů | Theses on a related topic

506.
Kolář, Simon
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Současná marketingová strategie v segmentu fast fashion | Theses on a related topic

507.
Kolářová, Lucie
Faculty: AMBIS University
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Marketing v Commerzbank AG, pobočka Praha | Theses on a related topic

508.
Kolářová, Markéta
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Účinnost vybraných nástrojů marketingové komunikace | Theses on a related topic

509.
Kolchina, Alyona
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Porovnání vybraných firem MSP z marketingového a finančního pohledu | Theses on a related topic

510.
Kolková, Dominika maiden name: Martinovská
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Negativní dopady reklamy | Theses on a related topic

511.
Končol, Martin
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies (combination/specialization: IT Service Manager)
Bachelor's thesis defence: Facebook jako marketingový nástroj | Theses on a related topic

512.
Kopal, František
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využívaní nových médií v marketingové komunikaci drobnými živnostníky | Theses on a related topic

513.
Kopbossynova, Dinara
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Analýza vybraných firem z marketingového a finančního pohledu | Theses on a related topic

514.
Kopecká, Kateřina
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví
Bachelor's thesis defence: Spokojenost hostů s produktem Kongres hotel Jezerka na Seči

515.
Kopecká, Kateřina
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: MOŽNOSTI PROPAGACE A KOMUNIKAČNÍ STRATEGIE PROJEKTU HOTELSTARS

516.
Korcová, Nikola
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Měření postojů zákazníků a firem k nákupu a prodeji vybraného bioproduktu | Theses on a related topic

517.
Kosachova, Anastasiya
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Vliv značky na konkurenceschopnost firmy v cestovním ruchu

518.
Kosíková, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hotel and tourism management / Hotel and tourism management
Bachelor's thesis defence: Porovnání strategií marketingu a propagace hotelových restaurací ve vybraných destinacích | Theses on a related topic

519.
Košař, Štěpán
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies (combination/specialization: Project Manager of Information Systems)
Bachelor's thesis defence: Sociální sítě - teoretický koncept | Theses on a related topic

520.
Kotěrová, Radka
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Vesnice roku - socioekonomické efekty ocenění v obcích Středočeského kraje | Theses on a related topic

521.
Kotlaba, Matěj
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Online marketingová komunikace podniku služeb vstupujícího na trh | Theses on a related topic

522.
Koula, Petr
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingový mix společnosti Škoda Auto a.s. | Theses on a related topic

523.
Kováčová, Bára
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Vliv digitalizace na marketing destinace cestovního ruchu | Theses on a related topic

524.
Kovářík, Martin
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management

525.
Krajči, Matúš
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití neuronových sítí a umělé inteligence v marketingu | Theses on a related topic

526.
Krásný, Jan
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Porovnání a vyhodnocení marketingové komunikace bank v ČR | Theses on a related topic

527.
Krausová, Pavlína maiden name: Losmanová
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Osobnost manažera a jeho styly řízení v organizaci Makra Didakta, s. r. o. | Theses on a related topic

528.
Križáková, Andrea maiden name: Katanová
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketing aktivity komerčných bánk | Theses on a related topic

529.
Kroužková, Zuzana
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh marketingové strategie jógového studia | Theses on a related topic

530.
Krpešová, Markéta
Faculty: AMBIS University
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Moderní trendy direct marketingu v bankovnictví ČR | Theses on a related topic
Master's thesis defence: Moderní trendy direct marketingu v bankovnictví ČR | Theses on a related topic

531.
Kršiaková, Radka
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Posudzovanie a schvaľovanie koncentrácií v krajinách V4 | Theses on a related topic

532.
Krtička, Daniel
Faculty: AMBIS University
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)

533.
Krýchová, Alena
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Nové marketingové trendy jako nástroj zvyšování konkurenceschopnosti podniku | Theses on a related topic

534.
Kubáňová, Marta maiden name: Zajacová
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Spokojnosť zákazníka so službami vybranej finančnej inštitúcie | Theses on a related topic

535.
Kubincová, Zuzana
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Bankový marketing na príklade vybranej komerčnej banky | Theses on a related topic

536.
Kučera, David
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Role influencer marketingu v současné marketingové komunikaci | Theses on a related topic

537.
Kučera, Lukáš
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Marketingová strategie malé realitní kanceláře v době pandemie Covid-19 | Theses on a related topic

538.
Kuchariková, Gabriela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic

539.
Kulštejnová, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci (teoreticko - empirická práce, případová studie) | Theses on a related topic

540.
Kunová, Alena
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Virtuální dobrovolnictví: Moderní přístupy k marketingové komunikaci v neziskovém sektoru | Theses on a related topic

541.
Kunstová, Andrea
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketing na sociálních sítích pro vybrané ubytovací zařízení | Theses on a related topic

542.
Kurišová, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Komunikačný mix finančnej inštitúcie | Theses on a related topic

543.
Kusebauchová, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Efektívna komunikácia v call centre vo vybranej finančnej inštitúcii | Theses on a related topic

544.
Kyzeková, Miroslava
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Prístupy k tvorbe stratégií komerčnej banky | Theses on a related topic

545.
Lacroix, Valeriya
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Geosociální sítě v marketingu hotelnictví

546.
Lachmanová, Martina
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingový komunikační mix vybraného pivovaru

547.
Latková, Zuzana maiden name: Latková
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Vplyv vybraných marketingových prvkov banky na rozhodovanie klienta | Theses on a related topic

548.
Látrová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Sociální sítě a jejich vliv na spotřebitelské chování generace Z | Theses on a related topic

549.
Lávička, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika chování zákazníků ve vybraném segmentu | Theses on a related topic

550.
Lavičková, Soňa
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Marketingová strategie budování hodnoty značky | Theses on a related topic