Theses on a related topic (having the same keywords):

social media, traditional marketing, digitalni marketing, tradicni marketing digital marketing, socialni media, spotrebitel, nakupni chovani, purchase behaviour, influencer marketing, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Čiháčková, Petra
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivní marketingové komunikace společnosti Bohemilk | Theses on a related topic Display description

52.
Čuchran, Jozef
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Úverové vzťahy so spotrebiteľmi. Význam práva EÚ v spotrebiteľských úverových vzťahoch | Theses on a related topic

53.
Domalíp, David
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Sociální média jako nástroj pro politickou komunikaci | Theses on a related topic

54.
Dubnický, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová komunikace luxusních módních značek | Theses on a related topic

55.
Dušák, Martin
Faculty: AMBIS University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Využití sociálních sítí jako prostředek komunikace ve vybrané společnosti | Theses on a related topic

56.
Dvorská, Bára
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Význam influencer marketingu a jeho dopad na zdroj reklamy | Theses on a related topic

57.
Dvořáková, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nízkonákladových komunikačních nástrojů v praxi

58.
Feketík, Marek
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Spotrebné úvery – podstata, význam, motívy, členenie, obchodné | Theses on a related topic

59.
Ferková, Katarína
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Dopad zmien v spotrebných daniach na spotrebiteľov | Theses on a related topic
Master's thesis defence: Dopad zmien v spotrebných daniach na spotrebiteľov | Theses on a related topic

60.
Fidlerová, Tereza
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Měření postojů zákazníků k vybraným produktům "zeleného marketingu" | Theses on a related topic

61.
Fiedlerová, Aneta
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Chování spotřebitele při nákupu masa a masných výrobků v Praze | Theses on a related topic

62.
Flügel, Marcel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopady inflace na chování spotřebitele v oblasti bydlení ve vybraném regionu | Theses on a related topic
Bachelor's thesis defence: Chování spotřebitelů z generace Z v oblasti bydlení ve vybrané městské části | Theses on a related topic

63.
Freslová, Jana maiden name: Szabadosová
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Odpovědnost za vady | Theses on a related topic

64.
Gállová, Romana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Špecifiká vnímania hodnoty značky vybranou generáciou spotrebiteľov | Theses on a related topic

65.
Gašparíková, Klára
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu lyžařských permanentek u vybrané společnosti | Theses on a related topic

66.
Hanesová, Gabriela maiden name: Brachnová
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana spotrebiteľa v občianskom práve | Theses on a related topic

67.
Hanousek, Vladimír
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Klamlivé označovanie tovarov a služieb ako nekalosúťažné konanie | Theses on a related topic

68.
Hausdorfová, Klára
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití moderních technologií v marketingové komunikaci B2C | Theses on a related topic

69.
Havránek, Štěpán
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Politické a bezpečnostní aspekty fotbalové kultury v České republice | Theses on a related topic

70.
Herold, Veronika maiden name: Holečková
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Úloha konsolidačních úvěrů v podmínkách českého trhu úvěrů | Theses on a related topic

71.
Hniďáková, Šárka
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Využití zeleného marketingu v komunikační strategii vybraného podniku | Theses on a related topic

72.
Holubcová, Natálie
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza kvality cateringových služeb | Theses on a related topic

73.
Hromasová, Barbora
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele ve vybraném kraji při nákupu módy | Theses on a related topic

74.
Hromková, Dominika
Faculty: AMBIS University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Psychologické faktory ovlivňující spotřebitelské chování a nákupní rozhodnutí | Theses on a related topic

75.
Hrušková, Lucie
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Vliv celebrit v reklamě na nákupní chování zákazníků | Theses on a related topic

76.
Hudáková, Jana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Chování spotřebitele při nákupu základních potravin a produktu z nich vyrobených | Theses on a related topic

77.
Humrová, Klára
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Právní rámec pro ochranu spotřebitele v České republice | Theses on a related topic

78.
Hymplová, Lucie maiden name: Tomajková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Internetová marketingová komunikace vybraných ubytovacích zařízení v Českém Krumlově | Theses on a related topic

79.
Cherepkova, Viktoriia
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingový komunikační mix vybraného hotelu | Theses on a related topic

80.
Indiukova, Vlada
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Online média (sociální sítě) jako komunikační kanál soudobého public relations | Theses on a related topic

81.
Jamnická, Silvia
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Chovanie miléniovej generácie v ubytovacích službách | Theses on a related topic

82.
Jandačová, Karolína
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Využití sociálních sítí v marketingu hotelu | Theses on a related topic

83.
Jarešová, Kristýna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Influencer marketing a jeho vliv na spotřebitele generace Z | Theses on a related topic

84.
Jirušková, Miroslava maiden name: Böhmová
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Koncept Fair Trade a jeho možnosti v prostředí maloobchodu na území České republiky | Theses on a related topic

85.
Jurštáková, Monika
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Sdílené ubytování jako nová forma konkurence v hotelnictví | Theses on a related topic

86.
Kalous, Jan
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Faktory ovlivňující chování zákazníků v hotelnictví | Theses on a related topic

87.
Kastenová, Kristýna
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

88.
Kaša, Miroslav
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Biopotraviny a jejich postavení ve výživě obyvatel České a Slovenské republiky | Theses on a related topic

89.
Klepišová, Iva maiden name: Kepprová
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Nekalé obchodní praktiky | Theses on a related topic

90.
Klimešová, Soňa
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Instrumenty volného platebního styku | Theses on a related topic

91.
Kmecová, Marianna
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní leisure hotelového hosťa | Theses on a related topic

92.
Kobosil, Vladimír
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing ve vzdělávacích institucích | Theses on a related topic

93.
Kocmanová, Barbora
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Analýza nákupního chování vybraného segmentu cestovního ruchu

94.
Kohl, Michal
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Spotřební chování seniorů na trhu cestovního ruchu | Theses on a related topic

95.
Kolář, Adam
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu invalidního vozíku | Theses on a related topic

96.
Končiarová, Denisa
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana spotrebiteľa v občianskom práve | Theses on a related topic

97.
Konrádová, Karolína
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Motivace zákazníka k nákupu | Theses on a related topic

98.
Kopal, Vilém
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing na sociálních sítích a jeho vliv na spotřebitelské chování generace Z | Theses on a related topic

99.
Koutná, Pavla
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci | Theses on a related topic

100.
Kovácsová, Karin
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Komparácia spotrebiteľov vína na slovenskom a maďarskom trhu | Theses on a related topic