Theses on a related topic (having the same keywords):

social media, traditional marketing, digitalni marketing, tradicni marketing digital marketing, socialni media, spotrebitel, nakupni chovani, purchase behaviour, influencer marketing, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Meijer, Catherine Zoë
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Dopad vlivu sociálních médií na chování spotřebitelů: Srovnávací studie mezi tradičními a digitálními marketingovými strategiemi | Theses on a related topic Display description

2.
Farberova, Katarina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Genderové stereotypy v současné reklamě a nákupním chování spotřebitelů | Theses on a related topic

3.
Masariková, Hana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv digitálního PR na online reputaci značky | Theses on a related topic

4.
Ostatnický, Vojtěch
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Oslovení Generace Z prostřednictvím reklamy na sociálních sítích | Theses on a related topic

5.
Součková, Magda
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Psychologické aspekty nákupního chování spotřebitele | Theses on a related topic

6.
Brabec, Matouš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová prezentace veřejnoprávních a komerčních provozovatelů televizního vysílání v ČR | Theses on a related topic

7.
Cetlová, Gabriela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu parfémů v Jihomoravském kraji | Theses on a related topic

8.
Čapková, Monika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Faktory ovlivňující nákupní rozhodovací proces spotřebitele v gastronomii | Theses on a related topic

9.
Hanzal, Libor
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Identifikace nákupního procesu spotřebitele (hosta) a možnosti jeho ovlivnění marketingovými nástroji | Theses on a related topic

10.
Horňáková, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Využití influencer marketingu v marketingové komunikaci | Theses on a related topic

11.
Kunovská, Veronika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv sensory marketingu na nákupní chování českých spotřebitelů | Theses on a related topic

12.
Kuti, Julia
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Osobné a psychologické faktory ovlivňující spotřební chování | Theses on a related topic

13.
Maixnerová, Adéla
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Nákupní chování spotřebitele na vybraném trhu | Theses on a related topic

14.
Mařánková, Tereza
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Affiliate marketing a jeho uplatnění ve specifických podmínkách České republiky | Theses on a related topic

15.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic

16.
Papežová, Kateřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Online marketingová komunikační strategie vybraného subjektu | Theses on a related topic

17.
Passauerová, Klára
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Sociální média jako nástroj marketingu firmy poskytující služby | Theses on a related topic

18.
Pek, Matěj
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

19.
Petrová, Tereza maiden name: Musilová
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu vozidel značky BMW | Theses on a related topic

20.
Poluban, Yana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Personalizace v marketingové komunikaci | Theses on a related topic

21.
Rousová, Veronika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv influencer marketingu na chování spotřebitele | Theses on a related topic

22.
Skarbinová, Hana
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

23.
Šedová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Maloobchodní chování obyvatel města Mladá Boleslav | Theses on a related topic

24.
Štavka, Lukáš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Faktory úspěšné spolupráce mezi influencerem a společností | Theses on a related topic
Bachelor's thesis defence: Faktory úspěšné spolupráce mezi influencerem a společností | Theses on a related topic

25.
Tomeš, Ctibor
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití sociálních médií k podpoře nákupního chování zákazníků – na příkladu ubytovacích zařízení | Theses on a related topic
Master's thesis defence: Využití sociálních médií k podpoře nákupního chování zákazníků – na příkladu ubytovacích zařízení | Theses on a related topic

26.
Unčovská, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití sociálních médií jako nástroje marketingové komunikace a jeho dopady na obchodní výsledky a zákaznickou loajalitu ve vybraném podniku | Theses on a related topic

27.
Veselá, Denisa
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv influencer marketingu na zvýšení povědomí o značce OnGlazz na sociálních sítích | Theses on a related topic

28.
Weissmannová, Laura
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Virálny marketing v súčasných komunikačných kampaniach | Theses on a related topic

29.
Adameková, Lenka
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana spotrebiteľa v slovenskom právnom poriadku | Theses on a related topic

30.
Barancová, Nikola
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Chování spotřebitele při nákupu automobilů ve Středočeském kraji | Theses on a related topic

31.
Bartošová, Sabina
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Nákupní zvyklosti a spokojenost zákazníků vybraného podniku | Theses on a related topic

32.
Beck, Adam
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Online marketingová komunikace letecké společnosti Smartwings | Theses on a related topic

33.
Beloussov, Daniil
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Odstoupení od smlouvy a nekalé praktiky obchodníků | Theses on a related topic

34.
Benedikt, Ondřej
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Nekalá soutěž | Theses on a related topic

35.
Beníšková, Pavla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Role influencerů v produktové komunikaci | Theses on a related topic

36.
Beňová, Barbora
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Klamlivá reklama ako nekalosúťažné konanie | Theses on a related topic

37.
Bereznyakova, Sofya
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Ochrana spotřebitele na finančním trhu | Theses on a related topic

38.
Bielik, Richard
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Psychologické aspekty rozhodovania spotrebiteľa v gastronomických zariadeniach | Theses on a related topic

39.
Bíman, David Daniel
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika marketingové a komunikační strategie luxusního zboží | Theses on a related topic

40.
Blajko, Julia
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Mgr.
Programme/field: Security & Safety Management / Security & Safety Management
Master's thesis defence: Využití sociálních médií pro zvýšení bezpečnosti obyvatel v případě mimořádných událostí | Theses on a related topic

41.
Bočinská, Monika
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Special education / Special education
Bachelor's thesis defence: Přínos střediska výchovné péče při řešení rizikového chování dětí a mladistvých | Theses on a related topic

42.
Böhmová, Marie
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochranné známky a jejich právní ochrana | Theses on a related topic

43.
Borošová, Veronika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Spotřebitelské chování na trhu vybraných potravin

44.
Brezík, Jiří
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Minipivovary v České republice | Theses on a related topic

45.
Brzáková, Martina
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Problematika hospodářské a nekalé soutěže v českém právním řádu | Theses on a related topic

46.
Budayová, Ľubica
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Spotrebiteľské právo v Európskej únii | Theses on a related topic

47.
Buravtceva, Natalia
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza preferencí spotřebitelů v hotelnictví | Theses on a related topic

48.
Cardová, Ivana maiden name: Sýkorová
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Proces úvěrování v kontextu ochrany spotřebitele | Theses on a related topic

49.
Červencl, Jakub
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Umělá inteligence a její využití v marketingové komunikaci | Theses on a related topic

50.
Čiháčková, Petra
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivní marketingové komunikace společnosti Bohemilk | Theses on a related topic