Theses on a related topic (having the same keywords):

cerna skrinka, marketingova strategie, marketingovy mix, motivace, spotrebni chovani, buying behaviour, learning, need, psychologie spotrebitele, consumer behavior, consumer psychology, osobnost, potreba, uceni, motivation, personality, kupni rozhodovaci proces, black box, marketing mixmarketing strategy, purchase decision proces.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1101.
Rounová, Veronika
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace cestovní kanceláře Ca-LERA

1102.
Rous, Michal
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Význam komunikace při řízení pracovních procesů. Aplikace ve vybrané organizaci | Theses on a related topic

1103.
Rousová, Veronika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv influencer marketingu na chování spotřebitele | Theses on a related topic

1104.
Rubeš, Marek
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti

1105.
Rumpíková, Renata
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Uplatnění marketingového mixu v gastronomickém provozu | Theses on a related topic

1106.
Ruščaková, Jolana
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Marketingové strategie | Theses on a related topic

1107.
Růžičková, Gabriela
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Zhodnocení marketingového mixu se zaměřením na propagaci na příkladu S MORAVA Leasing, a.s.

1108.
Ružičková, Romana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh marketingovej komunikácie hotela Courtyard by Marriott Basel | Theses on a related topic

1109.
Růžičková, Zuzana
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Rozvoj služeb vybraného hotelového zařízení | Theses on a related topic

1110.
Rygl, Tomáš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence:

1111.
Rychnavský, Patrik
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Návrh marketingového mixu pre vybraný podnik | Theses on a related topic

1112.
Ryskulová, Aižan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika Generace Z a jejich aplikace v rámci marketingové a komunikační strategie vybrané firmy/značky | Theses on a related topic

1113.
Řeháček, Josef
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Komunikace jako nástroj motivace zaměstnanců | Theses on a related topic

1114.
Řehulová, Michaela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Launch nového produktu na trh - doplněk stravy

1115.
Řezníčková, Jana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingový mix v cestovním ruchu na příkladech Znojma

1116.
Říhová, Bohumila
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Změna marketingového mixu vybrané společnosti k dosažení stanoveného zisku | Theses on a related topic

1117.
Říhová, Tereza
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Zkoumání spokojenosti zákazníků cestovních kanceláří | Theses on a related topic

1118.
Říský, Jakub
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Special education / Special education
Bachelor's thesis defence: Významná osobnost speciální pedagogiky - PaedDr. at Mgr. Hana Žáčková | Theses on a related topic

1119.
Sabatini, Zdeňka
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh marketingového plánu vybrané firmy. | Theses on a related topic
Bachelor's thesis defence: Návrh marketingového plánu vybrané firmy. | Theses on a related topic

1120.
Sabová, Radka
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Vliv reklamy na způsob života společnosti | Theses on a related topic

1121.
Sak, Michal
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketing fotbalového klubu SK Slavia Praha | Theses on a related topic
Bachelor's thesis defence: Marketing fotbalového klubu SK Slavia Praha

1122.
Sál, Filip
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace fotbalového klubu SK Slavia Praha | Theses on a related topic

1123.
Salakhutdinova, Albina
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingový plán restaurace A. Club | Theses on a related topic

1124.
Salát, Petr
Faculty: AMBIS University
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Současné nástroje marketingové komunikace a jejich význam | Theses on a related topic

1125.
Samsin, Dimitrij
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingové řízení včetně projektové studie | Theses on a related topic
Bachelor's thesis defence: Marketingové řízení včetně projektové studie | Theses on a related topic

1126.
Sankot, Jakub
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies (combination/specialization: IT Service Manager)
Bachelor's thesis defence: Multimédia ve službách marketingu | Theses on a related topic

1127.
Santarius, Martin
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in English)
Bachelor's thesis defence: Motivating Factors for Educational Tourists from the Czech Republic | Theses on a related topic

1128.
Sapáková, Kristína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Vývoj spotřebitelských trendů v konzumaci ovocných destilátů v České republice | Theses on a related topic

1129.
Savelyeva, Tamara
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in English)
Bachelor's thesis defence: Competencies and Qualifications of Management and Staff at Hospitality Establishements | Theses on a related topic
Bachelor's thesis defence: Customer motivations in the purchase of organic food

1130.
Savchenko, Mariia
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Hodnocení stávajícího stavu a perspektivy vývoje jóga turismu v České republice | Theses on a related topic
Master's thesis defence: Hodnocení stávajícího stavu a perspektivy vývoje jóga turismu v České republice

1131.
Sedláčková, Petra
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Efektivní styl řízení a vedení lidí | Theses on a related topic

1132.
Seidlová, Eva
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Vývoj nového produktu v bance | Theses on a related topic

1133.
Sekera, Miloslav
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Podnikatelský plán sportovního zařízení | Theses on a related topic

1134.
Sekera, Miloslav
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vliv motivačních faktorů na dosahování výsledků firmy | Theses on a related topic

1135.
Semeniuk, Mariia
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Význam komunikace a motivace v rozvoji hotelového zařízení

1136.
Semerádová, Antonie maiden name: Chobotová
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Nábor a výběr nových pracovníků ve vybrané firmě | Theses on a related topic

1137.
Shelest, Polina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics and Management / Business Economics and Management
Bachelor's thesis defence: Assessing the Effectiveness of Influencers in Digital Marketing | Theses on a related topic

1138.
Shpilka, Tetyana
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: VYUŽITÍ MARKETINGOVÝCH NÁSTROJŮ V GASTRONOMICKÝCH ZAŘÍZENÍCH

1139.
Schvarczová, Renáta
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Motivácia pracovníkov | Theses on a related topic

1140.
Schwarczová, Eva
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Špeciálne druhy CR v ponuke CK | Theses on a related topic

1141.
Sibileva, Natalja
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Zaměstnanecké benefity a jejich optimalizace v segmentu IT firem | Theses on a related topic

1142.
Sibřinová, Helena
Faculty: AMBIS University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital Marketing Management
Bachelor's thesis defence: Marketing a PR v prostředí sociálních sítí | Theses on a related topic

1143.
Simonidesová, Pavla
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení povědomí o firmě FOTOP - Mgr. Štefan Kováč a spokojenosti jejích zákazníků

1144.
Sinčáková, Zuzana
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Špecifické prejavy firemnej kultúry ako nástroj starostlivosti o zamestnanca | Theses on a related topic

1145.
Sivá, Laura
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Komunikace ve službách | Theses on a related topic

1146.
Skácel, Miloš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Praktická aplikace marketingového mixu na příkladu společnosti TON a. s. | Theses on a related topic

1147.
Skalická, Radana
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Chování spotřebitele na vybraném trhu | Theses on a related topic
Master's thesis defence: Chování spotřebitele na vybraném trhu | Theses on a related topic

1148.
Slahučková, Kristína
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Trendy v manažmente a ich využitie v praxi manažéra | Theses on a related topic

1149.
Slánská, Adéla
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Dark Tourism v Praze | Theses on a related topic

1150.
Slavíčková, Monika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Optimalizace marketingového mixu pro zavedení nové produktové řady krmiv pro psy zaměřené na specifické zákaznické preference cílového segmentu | Theses on a related topic