Theses on a related topic (having the same keywords):

cerna skrinka, marketingova strategie, marketingovy mix, motivace, spotrebni chovani, buying behaviour, learning, need, psychologie spotrebitele, consumer behavior, consumer psychology, osobnost, potreba, uceni, motivation, personality, kupni rozhodovaci proces, black box, marketing mixmarketing strategy, purchase decision proces.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

751.
Klíma, Jiří
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Identifikace faktorů ovlivňujících nákupní chování klientů lázeňských zařízení | Theses on a related topic Display description

752.
Klimeš, Erik
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Praxe a možnosti uplatňování hmotné a nehmotné motivace v malé organizaci | Theses on a related topic

753.
Klímková, Eva
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivní PR komunikace pro Městský dům kultury Sokolov | Theses on a related topic

754.
Kmecová, Marianna
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní leisure hotelového hosťa | Theses on a related topic

755.
Kmentová, Lucie
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Analýzy péče o zaměstnance | Theses on a related topic

756.
Knitlová, Veronika maiden name: Kollárová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Personální marketing v oblasti náboru Vojenské zdravotní pojišťovny | Theses on a related topic

757.
Koborová, Daniela
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Profesní vzdělávání zaměstnanců hotelu/hotelového řetězce | Theses on a related topic

758.
Kohoutová, Eva
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Marketingový mix - aplikace ve vybrané společnosti | Theses on a related topic

759.
Kohoutová, Ivana maiden name: Kukurdíková
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management

760.
Koch, Michal
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Návrh marketingové strategie firmy Libor Suchý, autoprodejna

761.
Kolařík, Pavel
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingové aktivity při vstupu modelů koncernu VW na trh ČR | Theses on a related topic

762.
Kolářová, Markéta
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh marketingové strategie vybraného podniku | Theses on a related topic

763.
Kolářová, Zuzana
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Návrh reklamní kampaně konkrétní firmy | Theses on a related topic

764.
Komáčková, Veronika
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Motivační systém v podniku

765.
Koníček, Martin
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový mix ve vybraném podniku/instituci

766.
Kontuľ, Jozef
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Zavedenie nového produktu na trh | Theses on a related topic

767.
Kopáč, Jakub
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Pragmaticko-sociální aspekty marketingové komunikace v hotelnictví | Theses on a related topic

768.
Kopal, Vilém
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing na sociálních sítích a jeho vliv na spotřebitelské chování generace Z | Theses on a related topic

769.
Kopčil, Roman
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Využití nástroje ChatGPT v restauračním marketingu | Theses on a related topic

770.
Kopecká, Kateřina
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví
Bachelor's thesis defence: Spokojenost hostů s produktem Kongres hotel Jezerka na Seči

771.
Kopecká, Kateřina
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: MOŽNOSTI PROPAGACE A KOMUNIKAČNÍ STRATEGIE PROJEKTU HOTELSTARS

772.
Koppová, Denisa
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Marketingová strategie začínající kavárny | Theses on a related topic

773.
Kopřivová, Martina
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza systému odměňování a motivace v hotelu XY | Theses on a related topic

774.
Korelová, Julie
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Motivační nástroje manažera v teorii a v praxi vybrané banky | Theses on a related topic

775.
Kortišová, Jana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace místní cestovní kanceláře

776.
Kosík, Lukáš
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management in Regions / Security and Safety Management in Regions (combination/specialization: Kriminalistika a kriminologie)
Bachelor's thesis defence: Pracovní motivace v soukromém sektoru | Theses on a related topic

777.
Kosíková, Gabriela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Preference hostů hotelu Anglický dvůr - Karlovy Vary | Theses on a related topic

778.
Kostaková, Olesja
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Přínosy internetového marketingu pro vybranou firmu | Theses on a related topic

779.
Kostková, Monika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza marketingové komunikace vybrané firmy | Theses on a related topic

780.
Kotrba, Jan
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Marketingový plán vybrané firmy | Theses on a related topic

781.
Koubová, Barbora
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Analýza marketingového mixu multimediální skupiny Active Radio a.s. | Theses on a related topic

782.
Koula, Petr
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingový mix společnosti Škoda Auto a.s. | Theses on a related topic

783.
Kourek, Tomáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků ve vybraném maloobchodním podniku | Theses on a related topic

784.
Koutná, Pavla
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci | Theses on a related topic

785.
Kovačič, Jan
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový výzkum spokojenosti zákazníků vybraného autoservisu

786.
Kovanda, Luboš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Andragogy / Andragogy
Bachelor's thesis defence: Optimální pracovní prostředí a jeho vliv na výkonnost pracovníků | Theses on a related topic

787.
Kováříková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh marketingové strategie pro společnost Aeroškola | Theses on a related topic

788.
Kozárek, Jakub
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Strategický rozvoj Sýrárny ROLS

789.
Kožíšek, Zdeněk
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Motivace jako nástroj personálního managementu

790.
Kožnarová, Lenka
Faculty: AMBIS University
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management

791.
Kožuszniková, Ywetta
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Normativní metoda financování regionálního školství a její vliv na marketingové řízení školy | Theses on a related topic

792.
Krahulík, Jakub
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Kvalita vztahů na pracovišti a resilience a jejich vliv na efektivitu práce | Theses on a related topic

793.
Krajdl, Erik
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Důležitost public relations ve fotbalovém klubu | Theses on a related topic

794.
Král, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový výzkum na příkladě soukromého zdravotnického zařízení

795.
Kráľová, Michaela
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Motivácia zamestnancov v podmienkach komerčnej banky | Theses on a related topic

796.
Královič, Matej
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Špecifiká tvorby marketingového mixu vo vybranej poisťovni | Theses on a related topic

797.
Krátká, Celine Jana
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Firma v konkurenčním prostředí | Theses on a related topic

798.
Krátký, Lukáš
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketing a jeho uplatnění ve sportovním areálu Fil studio v Havířově | Theses on a related topic

799.
Kratochvílová, Olga
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Významné osobnosti Česka pro posilování významu a kvality turismu. | Theses on a related topic

800.
Kravcová, Alena
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Podniková kultúra a jej dopady na riadenie hotelovej prevádzky | Theses on a related topic