Theses on a related topic (having the same keywords):

cerna skrinka, marketingova strategie, marketingovy mix, motivace, spotrebni chovani, buying behaviour, learning, need, psychologie spotrebitele, consumer behavior, consumer psychology, osobnost, potreba, uceni, motivation, personality, kupni rozhodovaci proces, black box, marketing mixmarketing strategy, purchase decision proces.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Bajerová, Monika
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza služeb ubytovacího úseku hotelu Holiday Inn Prague | Theses on a related topic Display description

452.
Bajtayová, Adriana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozhodovanie zákazníkov generácie Y a Z vo vybranom segmente | Theses on a related topic

453.
Bakiyeva, Adilyam
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Využití mobilního marketingu v gastronomických službách | Theses on a related topic

454.
Baláž, Stanislav
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Turistický balíček jako nástroj výjezdové turistiky

455.
Baliharová, Eliška
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv grafického designu na spotřebitelské chování zákazníků společnosti Starbucks | Theses on a related topic

456.
Barancová, Nikola
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Chování spotřebitele při nákupu automobilů ve Středočeském kraji | Theses on a related topic

457.
Barášek, Michal
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

458.
Barbera, Anita
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Návrh inovácie marketingového mixu vybraného ubytovacieho zariadenia | Theses on a related topic

459.
Barot, Petr
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv pandemie COVID-19 na marketingové aktivity vybrané firmy | Theses on a related topic

460.
Bartošová, Nikol
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza marketingového mixu vybrané firmy/značky | Theses on a related topic

461.
Bartošová, Sabina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Komunikační mix vybraného podniku zaměřený na vnitřní komunikaci a vybrané cílové skupiny v rámci vnější komunikace | Theses on a related topic

462.
Bártová, Eliška
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu ve vybraném podniku | Theses on a related topic

463.
Bartuněk, Lukáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Průzkum preferencí studentů a absolventů SVŠE Znojmo při výběru vysoké školy

464.
Basař, Marek
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Syndrom vyhoření u pracovníků finančních institucí | Theses on a related topic
Master's thesis defence: Syndrom vyhoření u pracovníků finančních institucí | Theses on a related topic

465.
Baumrukrová, Barbora
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Hodnocení marketingové komunikace vybraných firem | Theses on a related topic

466.
Bednárová, Jarmila maiden name: Galkova
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Osobnostné práva a ich ochrana | Theses on a related topic

467.
Běhůnková, Lucie maiden name: Sušanská
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Analýza marketingové komunikace v GE Money Bank, a.s. | Theses on a related topic

468.
Bejšovcová, Veronika
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Odměňování a motivace zaměstnanců jako nástroj řízení | Theses on a related topic

469.
Bejvl, Tomáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Spokojenost zaměstnanců ve vybraném podniku. | Theses on a related topic

470.
Belková, Barbora
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingové komunikace jako nástroj ostravské ZOO | Theses on a related topic

471.
Ben Seghaier, Patrícia
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová strategie podniku Goblins, s.r.o.

472.
Benda, Tomáš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Vinařský turismus v destinaci Jižní Morava | Theses on a related topic

473.
Benedyktová, Zuzana
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketing měst a obcí v praxi. Kdo se ve městech a obcích zabývá jejich marketingem a co obsahuje jeho/jejich práce? | Theses on a related topic
Master's thesis defence: Marketing měst a obcí v praxi. Kdo se ve městech a obcích zabývá jejich marketingem a co obsahuje jeho/jejich práce?

474.
Beránková, Markéta
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingový mix společnosti Marks & Spencer | Theses on a related topic

475.
Beranová, Tereza
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Marketingová strategie turistické destinace Uherské Hradiště | Theses on a related topic

476.
Berkiová, Michaela
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita personálního řízení ve vybraném podniku | Theses on a related topic

477.
Berkovcová, Kateřina
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová analýza Hotelu Rýzmburk | Theses on a related topic

478.
Bernardová, Dagmar Alexandra
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Využití PR jako základu marketingové komunikace | Theses on a related topic

479.
Bernardová, Dagmar Alexandra
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Etické aspekty reklamy pro děti | Theses on a related topic

480.
Bernas, Jan
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Motivace zaměstnanců restaurace U Bílého Lva a pizzeria Cantonata | Theses on a related topic

481.
Bertók, Vojtech
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Motivácia pre prácu managera | Theses on a related topic

482.
Bezrová, Zuzana
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Použití nástrojů marketingového mixu v prostředí čtyřhvězdičkového hotelu | Theses on a related topic

483.
Bezvodová, Barbora
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků ve vybraném maloobchodním podniku | Theses on a related topic

484.
Bigasová, Veronika
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový průzkum spokojenosti zákazníků hotelu Wine Wellness Hotel Centro Hustopeče

485.
Bílek, Jiří maiden name: Bílek
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Spotřebitelské chování vybraných účastníků cestovního ruchu v Praze | Theses on a related topic

486.
Bílková, Pavlína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management / Security & Safety Management
Bachelor's thesis defence: Wellbeing zaměstnanců vybraných bezpečnostních složek | Theses on a related topic

487.
Bíman, David Daniel
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika marketingové a komunikační strategie luxusního zboží | Theses on a related topic

488.
Bittmanová, Eva
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Analýza marketingového mixu hotelu Centro

489.
Blaha, Andrej
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Aplikácia marketingového mixu v kúpel'níctve | Theses on a related topic

490.
Blaho, Peter
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Posouzení a zkvalitnění personálního řízení se zaměřením na motivaci a vzdělávání zaměstnanců | Theses on a related topic
Master's thesis defence: Posouzení a zkvalitnění personálního řízení se zaměřením na motivaci a vzdělávání zaměstnanců | Theses on a related topic

491.
Blašková, Sabina maiden name: Skotáková
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Spotřebitelské chování osob přilétajících z Číny do České republiky | Theses on a related topic

492.
Bobková, Anna
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Analýza marketingového prostředí vybraného hotelu | Theses on a related topic

493.
Bodáková, Hana maiden name: Příhodová
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Motivace zaměstnanců v akciové společnosti GPD a.s. | Theses on a related topic

494.
Bodnárová, Marianna
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Plánovanie a vyhodnocovanie reklamných kampaní v komerčnej banke | Theses on a related topic

495.
Bogush, Daria
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Podnikatelský plán na otevření bistra s rozvážkovou službou | Theses on a related topic

496.
Bogyi, Peter
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketingová situačná analýza vybranej banky | Theses on a related topic

497.
Bojko, Tomáš
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele generace Y při pořízení životního pojištění v Jihomoravském kraji | Theses on a related topic

498.
Bolješik, Jakub
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová komunikace vybraného podniku

499.
Bondareva, Mariya
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Nové trendy využití sociálních sítí v podnikání | Theses on a related topic

500.
Bořilová, Eva
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních nástrojů marketingové komunikace v cestovním ruchu