Theses on a related topic (having the same keywords):

digitalisation, reklama, consumer behaviour, socialni media, marketingova komunikace, spotrebitelske chovani, digitalizace, social commerce social media, influencer, advertising, social commerce, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

551.
Hrach, Karel
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Ovlivňuje reklama způsob života společnosti? | Theses on a related topic Display description

552.
Hrachová, Veronika
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Reklama ve vybraných ubytovacích zařízeních v Praze a Středočeském kraji | Theses on a related topic

553.
Hriňová, Denisa
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Bankový personál ako nevyhnutná súčasť marketingovej komunikácie v podmienkach Slovenskej republiky | Theses on a related topic

554.
Hrivnáková, Ivana
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketingová komunikácia vybraného podniku v podmienkach Slovenskej republiky | Theses on a related topic

555.
Hromasová, Michaela
Faculty: AMBIS University
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Právní úprava reklamy | Theses on a related topic

556.
Hruška, Jiří
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Reklama v oblasti potravin | Theses on a related topic
Bachelor's thesis defence: Reklama v oblasti potravin

557.
Hrušková, Adriana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Reklama na internetu | Theses on a related topic

558.
Hrušková, Lucie
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Vliv celebrit v reklamě na nákupní chování zákazníků | Theses on a related topic

559.
Hřibová, Jana maiden name: Smetanová
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Změny spotřebního chování a zadluženosti domácností v době koronavirové krize | Theses on a related topic

560.
Hudecová, Natália
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingový mix vybraného hotela

561.
Hujerová, Tereza
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Medicínský turismus a možnosti jeho rozvoje v České republice | Theses on a related topic

562.
Huňařová, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingová komunikace pro Templářské sklepy Čejkovice

563.
Huták, Milan
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Možnosti použití komunikačního mixu ve firmě Železárny Štěpánov spol. s r.o.

564.
Hýblerová, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv etických kontroverzí v reklamě na nákupní chování spotřebitelů Gen Z v České Republice | Theses on a related topic

565.
Hymplová, Lucie maiden name: Tomajková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Internetová marketingová komunikace vybraných ubytovacích zařízení v Českém Krumlově | Theses on a related topic

566.
Hyšková, Tereza
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic

567.
Chalupecká, Klára
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh komunikačního mixu pro Vysokou školu hotelovou v Praze 8, spol. s r.o. | Theses on a related topic

568.
Chalupová, Anastázie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Specifika komunikace, etikety a obchodního jednání v Japonsku | Theses on a related topic

569.
Cherepkova, Viktoriia
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingový komunikační mix vybraného hotelu | Theses on a related topic

570.
Chlupatá, Klára
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Vývoj reklamy a vzájemné srovnání jednotlivých mediálních kanálů v letech 2010-2012 | Theses on a related topic

571.
Chmelařová, Veronika
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Finanční dopady marketingové komunikace vybraných bank | Theses on a related topic

572.
Ilavská, Linda
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Návrh marketingovej komunikačnej politiky podniku | Theses on a related topic

573.
Indiukova, Vlada
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Online média (sociální sítě) jako komunikační kanál soudobého public relations | Theses on a related topic

574.
Ivashkevych, Katerina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Influencer jako progresivní prvek reklamy 21 století | Theses on a related topic

575.
Jagnešák, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Etický kodex a marketingová praxe | Theses on a related topic

576.
Jaklová, Diana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vliv technologického vývoje na informační gramotnost a spotřebitelské chování: Role umělé inteligence, rozšířené reality a personalizace ve formování kritického hodnocení a rozhodování spotřebitelů | Theses on a related topic

577.
Jamnický, Michal
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Obraz muže v reklamě (gastronomie, turismus, doprava) | Theses on a related topic

578.
Jančí, Filip
Faculty: AMBIS University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

579.
Jandačová, Karolína
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Využití sociálních sítí v marketingu hotelu | Theses on a related topic

580.
Janochová, Dominika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Dopad mediální propagace na prodejnost produktu | Theses on a related topic

581.
Janošková, Pavla
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management (combination/specialization: Management a rozvoj lidských zdrojů)
Master's thesis defence: Spotřebitelské chování vybrané národnosti v cestovním ruchu při návštěvě ČR | Theses on a related topic

582.
Jarolímek, Eduard
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Průmysl 4.0 a jeho vliv na pracovní sílu | Theses on a related topic
Bachelor's thesis defence: Průmysl 4.0 a jeho vliv na pracovní sílu | Theses on a related topic

583.
Jaroš, Jaroslav
Faculty: AMBIS University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Využití enginu DALL-E 3 v restauračním marketingu | Theses on a related topic
Bachelor's thesis defence: Využití enginu DALL-E 3 v restauračním marketingu | Theses on a related topic

584.
Javůrková, Klára
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Influencerství v gastronomii | Theses on a related topic
Bachelor's thesis defence: Influencerství v gastronomii

585.
Jeništová, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová kampaň pro neziskovou organizaci za využití influencer marketingu | Theses on a related topic

586.
Jeřábková, Anna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Zhodnocení úspěšnosti stávající marketingové strategie ve firmě | Theses on a related topic

587.
Jeřábková, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketingová komunikační strategie města Havlíčkův Brod | Theses on a related topic

588.
Ježková, Tereza
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie možností propagace produktu v rámci jedné konkrétní televize | Theses on a related topic

589.
Jirouchová, Denisa
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Commercial Banking))
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic

590.
Jiříková, Juliana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Možnosti strategické online komunikace pro svatební salon Juliana | Theses on a related topic

591.
Justová, Kristýna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingové aktivity vybraných konkurenčních podniků | Theses on a related topic

592.
Jůza, Milan
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies (combination/specialization: IT Service Manager)
Bachelor's thesis defence: Analýza a rozbor audioformátů | Theses on a related topic

593.
Kačírek, Michal
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Internetový marketing pro internetové obchody

594.
Kačmárová, Ivana
Faculty: Banking Institute/College of Banking SK
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Využitie nástrojov marketingovej komunikácie vo vybranej banke | Theses on a related topic

595.
Kadlečíková, Jana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Inovace slevových a věrnostních programů v hotelnictví

596.
Kalaš, Roman
Faculty: AMBIS University
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies
Bachelor's thesis defence: Digitalizace televizního vysílání | Theses on a related topic

597.
Kalinová, Jitka
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Emoce a jejich vliv na spotřební chování. | Theses on a related topic

598.
Kantorová, Dana
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Církevní památky v Evropě | Theses on a related topic
Bachelor's thesis defence: Vybrané církevní památky v Evropě a jejich propagace

599.
Kavalír, Ondřej
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Využití online marketingu při budování firmy | Theses on a related topic

600.
Kazarin, Nikita
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Žena v reklamě z hlediska gender studies | Theses on a related topic