Theses on a related topic (having the same keywords):

generace y, spotrebni chovani, emocionalni apely, negative emotions, negativni emoce, generace x, emoce, positive emotions, generation z, emotions, generation x, consumer behavior, pozitivni emoce, generace, baby boomers, generace z, generation, generation y, emotional appeals

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Kellnerová, Markéta
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Spotřebitelské chování českých rodin s dětmi do 15 let při výběru dovolené

102.
Konrádová, Karolína
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Motivace zákazníka k nákupu | Theses on a related topic

103.
Konrádová, Karolína
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Generační rozdíly v rozhodování zákazníků při výběru dovolené | Theses on a related topic

104.
Král, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový výzkum na příkladě soukromého zdravotnického zařízení

105.
Kronych, Denny
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Hotel and tourism management / Hotel and tourism management
Bachelor's thesis defence: Vnímání image destinace generací Y ve vybraných evropských městech | Theses on a related topic
Bachelor's thesis defence: Vnímání image destinace generací Y ve vybraných evropských městech | Theses on a related topic

106.
Kříž, Zdeněk
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Sociální reklama jako informační nástroj o celospolečenských problémech | Theses on a related topic

107.
Kučera, Tomáš
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Historie a současnost barových provozů a vliv působení finanční krize na provoz podniku | Theses on a related topic

108.
Kuklišová, Jana
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Vplyv prohibície na predajnosť nízkopercentných alkoholických nápojov. | Theses on a related topic

109.
Kundríková, Veronika
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Súčasné možnosti využitia WM (Word of mouth) ako nástroja pre budovanie značky podniku | Theses on a related topic

110.
Kunovská, Veronika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv sensory marketingu na nákupní chování českých spotřebitelů | Theses on a related topic

111.
Kurilina, Daria
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Význam mikro-influencerů ve vybraném odvětví | Theses on a related topic
Bachelor's thesis defence: Význam mikro-influencerů ve vybraném odvětví

112.
Libich, Michal
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Návrh typického bankovního webového portálu nové generace | Theses on a related topic

113.
Lorenzová, Tereza
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Generační rozdíly v rozhodování zákazníků | Theses on a related topic

114.
Lukšová, Taťána
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Spotřebitelské chování rodin při výběru letní dovolené

115.
Martínek, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Digitální reklama a její vnímaní spotřebiteli | Theses on a related topic

116.
Micháliková, Simona
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Kultúrna a spoločenská rola vína | Theses on a related topic

117.
Minková, Lucie
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Spotřebitelské chování studentů při výběru kulturních akcí

118.
Morozova, Anastasiya
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in English)
Bachelor's thesis defence: Sexism in Advertising for the Hospitality Industry | Theses on a related topic

119.
Mrázková, Isabela
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Význam zaměstnaneckých benefitů pro loajalitu a spokojenost pracovníků různých generací (X, Y, Z) | Theses on a related topic

120.
Musilová, Sabina
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management)
Master's thesis defence: Odměňování a motivace v generaci Y | Theses on a related topic

121.
Neveselá, Jana
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Vliv hospodářského cyklu na poptávku v odvětví cestovního ruchu ve Francii | Theses on a related topic

122.
Nováčková, Karolína
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Psychologické aspekty na trhu v hotelnictví | Theses on a related topic

123.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic

124.
Oriňáková, Lujza
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní business cestujúcich | Theses on a related topic

125.
Pafčugová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Vliv reklamy na spotřebitelské chování. | Theses on a related topic

126.
Paulík, Marek maiden name: Dohnal
Faculty: AMBIS University
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Security & Safety Management in Regions / Security and Safety Management in Regions (combination/specialization: Kybernetická bezpečnost)
Bachelor's thesis defence: Hry a jejich vliv na zvyšování kriminality u mladistvých | Theses on a related topic

127.
Petrová, Tereza maiden name: Musilová
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu vozidel značky BMW | Theses on a related topic

128.
Píchová, Hana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Referenční marketing jako nástroj budování a řízení hodnoty vybrané značky | Theses on a related topic

129.
Polakovičová, Klára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv virálního marketingu na sociálních sítích na loajalitu značky u generace Z | Theses on a related topic

130.
Poluban, Yana
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Personalizace v marketingové komunikaci | Theses on a related topic

131.
Polygalov, Georgiy
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Postoje českých spotřebitelů k jihoamerickým potravinám | Theses on a related topic
Bachelor's thesis defence: Postoje českých spotřebitelů k jihoamerickým potravinám

132.
Popovič, Juraj
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Psychológia riadenia a vedenia hotelov | Theses on a related topic

133.
Procházka, Jaroslav
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Sportovní management)
Bachelor's thesis defence: Psychologie sportu a systém změny způsobený onemocněním Covid-19 | Theses on a related topic

134.
Procházková, Markéta
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

135.
Prokešová, Klára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vnímání machiavelistických technik spotřebiteli a jejich vztah s chování v digitálním prostředí | Theses on a related topic

136.
Přibylová, Anna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Faktory ovlivňující chování zákazníků v gastronomii | Theses on a related topic

137.
Richter, Laura
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Komunikace a public relations chovatelských potřeb pro sportovní kynologii | Theses on a related topic

138.
Rousová, Veronika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv influencer marketingu na chování spotřebitele | Theses on a related topic

139.
Rýzková, Zuzana maiden name: Rýzková
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Stres v práci v banke a jeho zvládanie | Theses on a related topic

140.
Savelyeva, Tamara
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in English)
Bachelor's thesis defence: Competencies and Qualifications of Management and Staff at Hospitality Establishements | Theses on a related topic
Bachelor's thesis defence: Customer motivations in the purchase of organic food

141.
Shelest, Polina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics and Management / Business Economics and Management
Bachelor's thesis defence: Assessing the Effectiveness of Influencers in Digital Marketing | Theses on a related topic

142.
Shevtsova, Yuliia
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Psychologie spotřebního chování | Theses on a related topic

143.
Smutná, Eva
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Psychologie spotřebního chování na příkladu prodejce automobilů Autoprodejna Suchý

144.
Sobota, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Specifika marketingové komunikace pro vybraný segment | Theses on a related topic

145.
Součková, Magda
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Psychologické aspekty nákupního chování spotřebitele | Theses on a related topic

146.
Sun, Wei
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics and Management / Business Economics and Management
Bachelor's thesis defence: The impact of reputation on Chinese and Czech Generation Z buying decisions | Theses on a related topic

147.
Svobodová, Petra
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingové strategie pro ekologicky šetrné produkty: udržitelnost jako marketingový nástroj | Theses on a related topic

148.
Šestáková, Kateřina
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Smysl barev v reklamních sděleních | Theses on a related topic

149.
Takáčová, Karolína
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Odměňování a motivace v generaci Z | Theses on a related topic

150.
Tsyrulnikova, Ganna
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Spotřební chování seniorů na trhu cestovního ruchu | Theses on a related topic