Theses on a related topic (having the same keywords):

zakaznik, psychology, neuromarketing, marketingova komunikace, psychologie, spotrebitelske chovani, marketing, consumer behavior, marketing customer, communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Pafčugová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Vliv reklamy na spotřebitelské chování. | Theses on a related topic Display description

2.
Boronina, Yana
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Psychologické aspekty v marketingu a jejich vliv na chování zákazníka | Theses on a related topic

3.
Hejhalová, Šárka
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

4.
Jeníková, Kristýna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vztah osobnostních dimenzí v kontextu modelu HEXACO a vnímání rizika z pohledu marketérů | Theses on a related topic

5.
Kuchariková, Gabriela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic

6.
Bakiyeva, Adilyam
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Využití mobilního marketingu v gastronomických službách | Theses on a related topic

7.
Drozenová, Eva
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýzy marketingové komunikace vybraného zařízení z oblasti cestovního ruchu | Theses on a related topic

8.
Dušíková, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vizuální storytelling v marketingové komunikaci: Návrh efektivních strategií využití fotografie k posílení brandingu na sociálních sítích | Theses on a related topic

9.
Evan, Sára maiden name: Evanová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Bariéry marketingové komunikace a jejich vliv na vnímání a chování spotřebitelů | Theses on a related topic

10.
Fialová, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Návrh efektivní marketingové komunikace pro vybraný podnik | Theses on a related topic

11.
Hörnerová, Kristýna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Neuromarketing a jeho vliv na nákupní chování spotřebitelů | Theses on a related topic
Bachelor's thesis defence: Neuromarketing a jeho vliv na nákupní chování spotřebitelů | Theses on a related topic

12.
Jelínek, Jan
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Prieskum zmien nákupného chovania firemných zákazníkov | Theses on a related topic

13.
Jelínková, Veronika maiden name: Jelínková
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Andragogy / Andragogy
Bachelor's thesis defence: Osobnost lektora v oboru andragogika | Theses on a related topic

14.
Kadlec, Martin maiden name: Kadlec
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Nové formy marketingové komunikace | Theses on a related topic

15.
Kalina, Michael
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová komunikace restaurací v ČR | Theses on a related topic

16.
Kastenová, Kristýna
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

17.
Kontová, Markéta
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Úspěšné, ale kritizované reklamní kampaně | Theses on a related topic

18.
Kuchariková, Gabriela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic

19.
Nešetřilová, Zuzana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Vliv pandemie na spotřebitelské chování v hotelnictví | Theses on a related topic

20.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic

21.
Pek, Matěj
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

22.
Petrovská, Michaela
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti | Theses on a related topic

23.
Pospíšilová, Karolína
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Role sociálních sítí v marketingové komunikaci firmy | Theses on a related topic

24.
Procházka, Martin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Řízení vztahů se zákazníky v Markstore s.r.o. | Theses on a related topic

25.
Řeháková, Marie
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv recenzí a hodnocení na online platformách na marketingovou komunikaci podniků | Theses on a related topic

26.
Shylo, Iryna
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová komunikace vybraného zařízení | Theses on a related topic

27.
Skolilová, Barbora
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie psychologie reklamy | Theses on a related topic

28.
Smutná, Eva
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Psychologie spotřebního chování na příkladu prodejce automobilů Autoprodejna Suchý

29.
Součková, Magda
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Budování značky jako nástroje pro komunikaci se zákazníkem | Theses on a related topic

30.
Syinashi, Bohdana
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv marketingové komunikace na chování zákazníka | Theses on a related topic

31.
Šymon, Nelia
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

32.
Tomášková, Tereza
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

33.
Vacková, Radka
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Audit marketingové komunikace ve vybrané firmě / instituci | Theses on a related topic

34.
Válková, Ilona
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Úloha komunikace v cestovním ruchu | Theses on a related topic

35.
Wiesner, Nela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití moderních metod výzkumu spotřebitelského chování | Theses on a related topic

36.
Žigová, Ingrid
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová koncepcia Penziónu Voglerwirt | Theses on a related topic

37.
Adolfová, Nikola
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vlivy působící na rozhodování zákazníků při nákupech na internetu" | Theses on a related topic

38.
Ahafonava, Natallia
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Role reklamy v cestovním ruchu

39.
Amangeldy, Aliya
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Patologie a bariéry marketingové komunikace | Theses on a related topic

40.
Babiš, Adam
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě. | Theses on a related topic

41.
Bácová, Kateřina
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Podnikatelský plán Mobilní kavárny | Theses on a related topic

42.
Bajtayová, Adriana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozhodovanie zákazníkov generácie Y a Z vo vybranom segmente | Theses on a related topic

43.
Baliharová, Eliška
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv grafického designu na spotřebitelské chování zákazníků společnosti Starbucks | Theses on a related topic

44.
Baloun, Tomáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Využití dronů v marketingu | Theses on a related topic

45.
Baráthová, Kristína
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Komunikácia v mezinárodnom prostredí so zameraním na hotelový priemysel | Theses on a related topic

46.
Bartlová, Dana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace Ministerstva práce a sociálních věcí České republiky

47.
Bartoš, Jan
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace společnosti SK Slavia Praha | Theses on a related topic

48.
Bartuněk, Lukáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Průzkum preferencí studentů a absolventů SVŠE Znojmo při výběru vysoké školy

49.
Baumrukrová, Barbora
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Hodnocení marketingové komunikace vybraných firem | Theses on a related topic

50.
Bédiová, Martina
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketingové a PR aktivity módních značek v České republice | Theses on a related topic