Theses on a related topic (having the same keywords):

marketingovy mix, communication mix, komunikacni mix, propagace, marketing mix, promotion, marketingova komunikace, accommodation, ubytovani, guest house, penzion, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1001.
Kučera, David
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Role influencer marketingu v současné marketingové komunikaci | Theses on a related topic Display description

1002.
Kučera, Radek
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová analýza společnosti Starbucks s.r.o. | Theses on a related topic

1003.
Kudláč, Kristián
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Návrh podnikatelského plánu na založení podniku - rodinný penzion

1004.
Kundrát, Petra maiden name: Hejdová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Personální zajištění služeb vybraného penzionu | Theses on a related topic

1005.
Kundríková, Veronika
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Súčasné možnosti využitia WM (Word of mouth) ako nástroja pre budovanie značky podniku | Theses on a related topic

1006.
Kunová, Andrea
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza vybraného gastronomického subjektu zaměřujícího se na region, ve kterém se nachází | Theses on a related topic

1007.
Kurdiová, Zuzana
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Propagace Slovenska jako destinace cestovního ruchu v zahraničí | Theses on a related topic

1008.
Kurišová, Martina
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Komunikačný mix finančnej inštitúcie | Theses on a related topic

1009.
Kuznetsov, Evgenii
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití sociálních sítí v hotelovém průmyslu | Theses on a related topic
Bachelor's thesis defence: Podnikatelský plán

1010.
Kyzrová, Petra
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingová studie horského penzionu Medvídek | Theses on a related topic
Bachelor's thesis defence: Marketingová studie horského penzionu Medvídek

1011.
Lacinová, Simona maiden name: Lacinová
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Tvorba marketingového mixu pro konkrétní subjekt | Theses on a related topic

1012.
Ladická, Jana
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Typologie návštěvníků v destinaci cestovního ruchu | Theses on a related topic

1013.
Lagínová, Michaela
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Film jako nástroj propagace destinace cestovního ruchu | Theses on a related topic

1014.
Lagronová, Kristýna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Projevy digitalizace v hotelnictví a gastronomii v kontextu agendy Průmysl 4.0 | Theses on a related topic

1015.
Lajoš, Július
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Rozvoj hotelnictví ve Vysokých Tatrách | Theses on a related topic

1016.
Latková, Zuzana maiden name: Latková
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Vplyv vybraných marketingových prvkov banky na rozhodovanie klienta | Theses on a related topic

1017.
Latushkyna, Viktoriia
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingový mix a jeho využití v praxi | Theses on a related topic
Bachelor's thesis defence: Marketingový mix a jeho využití v praxi

1018.
Lávička, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika chování zákazníků ve vybraném segmentu | Theses on a related topic

1019.
Levická, Dominika
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Stravovací služby jako sektor cestovního ruchu

1020.
Lieshchova, Daria
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Komunikace ve službách | Theses on a related topic
Bachelor's thesis defence: Komunikace ve službách
Bachelor's thesis defence: Řízení pracovního výkonu

1021.
Limpauchová, Jarmila
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová strategie Therme Laa Hotel & Spa

1022.
Liptáková, Jesika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Mezinárodní a veřejné vztahy / Veřejná správa a public relations
Bachelor's thesis defence: Analýza digitální marketingové strategie vybrané společnosti | Theses on a related topic

1023.
Lopatová, Zuzana maiden name: Lopatová
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Vývoj cestovního ruchu v České republice po roce 1989 | Theses on a related topic

1024.
Losová, Valentina
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Výstavba rodinného pensionu | Theses on a related topic

1025.
Ludíková, Magdaléna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hotel and tourism management / Hotel and tourism management
Bachelor's thesis defence: Marketingový komunikační mix vybrané destinace | Theses on a related topic

1026.
Luterančík, Martin
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Interný marketing vo vybranej finančnej inštitúcii | Theses on a related topic

1027.
Macíčková, Radka
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Vliv vybraných faktorů prostředí na prodej ubytovací kapacity hotelu | Theses on a related topic

1028.
Mackerle, David
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Reklama v Československu do roku 1989 | Theses on a related topic

1029.
Magon, Veronika
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Profil návštěvníka destinace - výchozí krok pro doporučení inovací marketingového mixu | Theses on a related topic

1030.
Macháček, Adrián
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Instore marketing | Theses on a related topic

1031.
Machálková, Zuzana
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza služeb ve vybraném ubytovacím zařízení | Theses on a related topic

1032.
Malá, Lenka maiden name: Behenská
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Management lidských zdrojů (ve veřejné správě))
Bachelor's thesis defence: Archeoparky jako atraktivita cestovního ruchu | Theses on a related topic

1033.
Malakhova, Anna
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in English)
Bachelor's thesis defence: Wine and Wine Production from the Marketing Point of View | Theses on a related topic

1034.
Malická, Natálie maiden name: Šimková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika marketingové komunikace společnosti Benu | Theses on a related topic

1035.
Malý, Michal
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Víno a vinařství ve Znojemské podoblasti ve spolupráci se Znovín a.s. s praktickým využitím základních nástrojů marketingového mixu

1036.
Malý, Stanislav
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Konkurence ve službách v ČR | Theses on a related topic

1037.
Manilets, Liudmyla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Influencer marketing jako nástroj destinačního managementu | Theses on a related topic

1038.
Manzyuk, Vasyl
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Návrh marketingového plánu společnosti Cafe Coffee Day | Theses on a related topic

1039.
Maretta, Martin
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Návrh marketingovej stratégie pre predaj nového vkladového produktu banky | Theses on a related topic
Bachelor's thesis defence: Návrh marketingovej stratégie pre predaj nového vkladového produktu banky | Theses on a related topic

1040.
Marchenko, Bogdan
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Organizace řízení marketingové činnosti podniku | Theses on a related topic

1041.
Marková, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Uplatnění zeleného marketingu ve specifických podmínkách České republiky | Theses on a related topic

1042.
Marszalková, Žaneta
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Insurance Industry)
Master's thesis defence: Význam marketingu v pojišťovnictví | Theses on a related topic

1043.
Martínek, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Digitální reklama a její vnímaní spotřebiteli | Theses on a related topic

1044.
Martinková, Veronika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace keramického ATELIERU Martinková

1045.
Marvanová, Jitka
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová situační analýza firmy a její vliv na marketingový mix firmy | Theses on a related topic

1046.
Masár, Adam
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Chatbot jako nástroj zákaznického servisu | Theses on a related topic

1047.
Maslova, Xeniya
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Webové stránky hotelů 3/4/5* v Praze a ve Vídni: komparativní analýza | Theses on a related topic

1048.
Matějka, Blahoslav
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingové strategie firmy pro daný produkt | Theses on a related topic

1049.
Matiytsiv, Vasylyna
Faculty: AMBIS University
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v lázeňských hotelích | Theses on a related topic
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v lázeňských hotelích
Bachelor's thesis defence: Nabídka a kvalita stravovacích služeb ve vybraném hotelu

1050.
Matula, Michal
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Marketingová analýza nástrojov komunikačného mixu vybranej finančnej ištitúcie a ich vnímanie klientmi | Theses on a related topic