Theses on a related topic (having the same keywords):

zakaznik, nakupni vyber, psychologicke aspekty, psychology, psychological aspects, znacka, psychologie, buying selection, marketing, nakupni chovani, buying behavior, customer, brand

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Hejhalová, Šárka
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic Display description

2.
Kuchariková, Gabriela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic

3.
Bošinová, Aneta
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Psychologické aspekty ovlivňující výkony profesionálních hráčů stolního tenisu v porovnání s výkony rekreačních hráčů | Theses on a related topic

4.
Kuchtová, Kristýna
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Psychologické aspekty na trhu v hotelnictví | Theses on a related topic

5.
Lipka, Roman
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Management and economy in public administration / Management and economy in public administration
Master's thesis defence: Nákupní chování obyvatel vybrané obce | Theses on a related topic

6.
Lukešová, Michaela
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Role značky v závislosti na různých skupinách nakupujících | Theses on a related topic

7.
Pek, Matěj
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

8.
Procházková, Markéta
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

9.
Smutná, Eva
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Psychologie spotřebního chování na příkladu prodejce automobilů Autoprodejna Suchý

10.
Součková, Magda
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Budování značky jako nástroje pro komunikaci se zákazníkem | Theses on a related topic

11.
Srbová, Monika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Optimalizace marketingové komunikace společnosti Dorohlíku | Theses on a related topic

12.
Adolfová, Nikola
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vlivy působící na rozhodování zákazníků při nákupech na internetu" | Theses on a related topic

13.
Amangeldy, Aliya
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Patologie a bariéry marketingové komunikace | Theses on a related topic

14.
Blahová, Natálie
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Reklama a Public Relations konkrétní firmy v průmyslu módního odívání | Theses on a related topic

15.
Boronina, Yana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace značky L'Oréal Paris | Theses on a related topic

16.
Cvachová, Tereza
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový mix ve vybraném podniku | Theses on a related topic
Bachelor's thesis defence: Marketingový mix ve vybraném podniku | Theses on a related topic

17.
Čapková, Monika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Faktory ovlivňující nákupní rozhodovací proces spotřebitele v gastronomii | Theses on a related topic

18.
Červinková, Aneta
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Analýza vybraného zákaznického segmentu z pohledu současného hotelnictví | Theses on a related topic

19.
Divila, Radek Adam
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Brand audit a doporučení pro vybranou značku | Theses on a related topic

20.
Dohnalová, Klára
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Postavení The Candy Store na českém trhu | Theses on a related topic

21.
Dohnalová, Klára
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingová komunikace The Candy Store | Theses on a related topic

22.
Doležalová, Tereza
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Regional Development
Bachelor's thesis defence: Komplexní marketingová strategie nového podniku | Theses on a related topic

23.
Dvorská, Bára
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Influencer marketing | Theses on a related topic

24.
Fantová, Kateřina
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Uplatnění progresivních forem marketingové komunikace jako zdroj zvyšování povědomí o značce | Theses on a related topic

25.
Fialová, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Návrh efektivní marketingové komunikace pro vybraný podnik | Theses on a related topic

26.
Fidlerová, Tereza
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Měření postojů zákazníků k vybraným produktům "zeleného marketingu" | Theses on a related topic

27.
Fričová, Diana
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Vernostné programy v hotelierstve | Theses on a related topic

28.
Galko, Dominik
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Trendy v marketingovej komunikácii | Theses on a related topic

29.
Hájková, Dita
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Vliv značky na konkurenceschopnost firmy v cestovním ruchu

30.
Hanzlíková, Klára
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Tvorba hodnoty pro zákazníky ve vybraném podniku | Theses on a related topic

31.
Harčár, Tomáš
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager - specialist (Commercial Banking))
Bachelor's thesis defence: Identita banky ako významná súčasť jej komunikačného mixu | Theses on a related topic

32.
Havlíková, Dana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Vliv pandemie COVID-19 na nákupní chování zákazníků vybrané firmy | Theses on a related topic

33.
Herzig, Jan maiden name: Vyšín
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Korporátní identita vybrané společnosti módního průmyslu | Theses on a related topic
Bachelor's thesis defence: Korporátní identita vybrané společnosti módního průmyslu | Theses on a related topic

34.
Hladysh, Lizaveta
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový výzkum včetně projektové studie | Theses on a related topic

35.
Jeníková, Kristýna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vztah osobnostních dimenzí v kontextu modelu HEXACO a vnímání rizika z pohledu marketérů | Theses on a related topic

36.
Jilková, Monika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Budování značky weWedd

37.
Kalina, Michael
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová komunikace restaurací v ČR | Theses on a related topic

38.
Kantner, Ondřej
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza konkurence na vybraném B2B trhu | Theses on a related topic

39.
Kastenová, Kristýna
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

40.
Kontová, Markéta
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Úspěšné, ale kritizované reklamní kampaně | Theses on a related topic

41.
Kosachova, Anastasiya
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Vliv značky na konkurenceschopnost firmy v cestovním ruchu

42.
Kovačič, Jan
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový výzkum spokojenosti zákazníků vybraného autoservisu

43.
Kuchariková, Gabriela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic
Master's thesis defence: Zákazník - proměny kupního chování a rozhodování | Theses on a related topic

44.
Macek, Martin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Porovnání psychologických aspektů marketingových aktivit tří supermarketů na Znojemsku

45.
Martínková, Karolína
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Využití Google Analytics pro marketing firmy | Theses on a related topic

46.
Mikulčík, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza spokojenosti návštěvníků Pivních slavností Hostan

47.
Nguyen, Manh Cuong
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Tvorba strategického marketingového plánu a jeho implementace ve vybraném podniku | Theses on a related topic

48.
Novota, Martin
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Český host v hotelu | Theses on a related topic

49.
Ondrušková, Tereza
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Komplexní marketingová strategie nového produktu | Theses on a related topic

50.
Orlich, Luboš
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský plán restaurace | Theses on a related topic