Theses on a related topic (having the same keywords):

reklamni spot, celebrities, celebrity, reklama, spotrebitel advertising, commercial spots, nakupni chovani, purchasing behaviour, reklamni kampan, reference groups, referencni skupiny, advertising campaign, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Srb, David
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Smyslový marketing a jeho vliv na české spotřebitele v závislosti na pohlaví | Theses on a related topic Display description

402.
Starynskaya, Hanna
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Zobrazování žen v reklamě | Theses on a related topic

403.
Stavinohová, Monika
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrh reklamní kampaně společnosti Hrazdílek-Smrž s.r.o.

404.
Stávková, Blažena
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Sonnentor s.r.o.

405.
Stejskalová, Radmila
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Fast food v českém prostředí. Pozitiva, negativa, úspěchy propagačního mixu | Theses on a related topic

406.
Stránský, Adam
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingových strategií v nabídce koňaků | Theses on a related topic

407.
Stredňáková, Dominika
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní hotelového hosťa | Theses on a related topic

408.
Strnad, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Návrh marketingové komunikace pro vybranou společnost | Theses on a related topic

409.
Střelecký, Jiří
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie outdoorové reklamy v ČR | Theses on a related topic

410.
Stumpfová, Veronika maiden name: Ciprová
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Marketingová komunikace ve finanční instituci | Theses on a related topic

411.
Suchá, Klára
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti posuzování transparentnosti kvality potravin | Theses on a related topic

412.
Suchopa, Radovan maiden name: Suchopa
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Zhodnotenie úrovne komunikačnej politiky vo vybranom peňažnom ústave | Theses on a related topic

413.
Súkup, Jiří
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Propagace kulturních aktivit ve městě Veselí nad Moravou | Theses on a related topic
Bachelor's thesis defence: Propagace kulturních aktivit ve městě Veselí nad Moravou

414.
Sultangirova, Anastasia
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Jazyková multikultura reklamy v gastronomii | Theses on a related topic

415.
Svatoňová, Adéla
Faculty: AMBIS University
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana osobní integrity v českém právním řádu | Theses on a related topic

416.
Svobodová, Aneta
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Model Pay Per Click reklamy a využití v praxi

417.
Svobodová, Kristýna
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Vliv ekonomické krize na společnost Mc Donald's | Theses on a related topic

418.
Sýkorová, Veronika
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Zhodnocení marketingové komunikace ZOO Jihlava

419.
Szabo, David
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Kupní smlouva mezi podnikatelem a spotřebitelem | Theses on a related topic

420.
Šámal, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Vliv sociálních médií na propagaci produktů a služeb | Theses on a related topic

421.
Šašek, Jan
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace obchodní firmy | Theses on a related topic

422.
Šenfeldová, Šárka
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Reklama a její působení na spotřebitele | Theses on a related topic

423.
Šerifi, Jana maiden name: Šlaisová
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Trestní právo a drogy | Theses on a related topic
Bachelor's thesis defence: Odstoupení od smlouvy a nekalé praktiky obchodníků | Theses on a related topic

424.
Šimon, František
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Studie firemní identity společnosti penetrující na trh | Theses on a related topic

425.
Šimunková, Adriána
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Komunikačný mix hotela Grand*** v Nových Zámkoch a jeho dopady na návštevnosť

426.
Šimůnková, Lucie maiden name: Skálová
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Dobré mravy v reklamě | Theses on a related topic

427.
Šišková, Pavlína
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Kritéria výběru ubytovacího zařízení na domácím trhu cestovního ruchu | Theses on a related topic

428.
Škorníková, Angelika
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová komunikácia vo franchisingu - výber optimálnej komunikačnej stratégie, resp. mixu | Theses on a related topic

429.
Škorpík, Petr
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Hodnocení marketingu nákupního centra City Park Jihlava

430.
Škultétyová, Diana
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Tvorba a realizácia reklamnej kampane v komerčnej banke | Theses on a related topic

431.
Šmejkalová, Jana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic

432.
Španihelová, Petra
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Uplatnění marketingu v malém ubytovacím zařízení | Theses on a related topic

433.
Štajner, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Guerilla marketing: nekonvenční způsob oslovení zákazníků

434.
Štefek, Roman
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Elektronický marketing leteckých společností | Theses on a related topic

435.
Štefková, Hana
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Mediální komunikace a etika cestovního ruchu | Theses on a related topic

436.
Štofiková, Hedviga
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Spotrebiteľské úvery poskytované bankami | Theses on a related topic

437.
Štourač, Martin
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita marketingových nástrojů pro realitní kanceláře | Theses on a related topic

438.
Štrossová, Jitka
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Nákupní zvyklosti hotelových hostů v České republice | Theses on a related topic

439.
Štrynclová, Lucie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Význam sociálních sítí v oblasti cestovního ruchu | Theses on a related topic

440.
Tamášová, Zuzana
Faculty: Banking Institute/College of Banking SK
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Marketingové plánovanie v komerčnej banke | Theses on a related topic

441.
Teleki, Martin
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketing Znojemského městského pivovaru a.s.

442.
Tichá, Tereza
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Média a masová komunikace | Theses on a related topic
Bachelor's thesis defence: Média a masová komunikace | Theses on a related topic

443.
Tkáčiková, Michaela
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingová komunikácia spoločnosti H&M | Theses on a related topic

444.
Tkáčová, Mariana
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Princípy sieťového marketingu a jeho aplikácia vo firme "Forever living" | Theses on a related topic

445.
Tkáčová, Terézia
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Formy propagace gastronomických zařízení

446.
Todorov, Jana
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Reklama v hotelnictví a cestovním ruchu

447.
Tocháček, Marek
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní nástroje marketingové komunikace a jejich pozice v současné integrované marketingové komunikaci | Theses on a related topic

448.
Tomášková, Tereza
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Rebranding firmy Deichmann | Theses on a related topic

449.
Tomášková, Tereza
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

450.
Tomeš, Ctibor
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití sociálních médií k podpoře nákupního chování zákazníků – na příkladu ubytovacích zařízení | Theses on a related topic
Master's thesis defence: Využití sociálních médií k podpoře nákupního chování zákazníků – na příkladu ubytovacích zařízení | Theses on a related topic