Theses on a related topic (having the same keywords):

zakaznik. allegiance, marketingova komunikace, loajalita, customer, marketing communication, vernostni program, loyalty programme.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Fialová, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Návrh efektivní marketingové komunikace pro vybraný podnik | Theses on a related topic Display description

2.
Hrušková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie ke zvýšení loajality zákazníků na trhu podniků a institucí | Theses on a related topic

3.
Kalina, Michael
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová komunikace restaurací v ČR | Theses on a related topic

4.
Klímová, Barbora
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Marketingová komunikace orientovaná na zvýšení loajality zákazníků na spotřebitelském trhu | Theses on a related topic

5.
Poluban, Yana
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Personalizace v marketingové komunikaci | Theses on a related topic

6.
Vrbová, Nikola
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie ke zvýšení loajality zákazníků na spotřebitelském trhu | Theses on a related topic

7.
Amentová, Monika
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Marketingová komunikace v hotelu EURO Pardubice | Theses on a related topic

8.
Andersová, Veronika
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie lékárny Levandule ve městě Zbýšov | Theses on a related topic

9.
Babiš, Adam
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě. | Theses on a related topic

10.
Barochová, Tereza
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní nástroje marketingové komunikace pro společnost T-Mobile | Theses on a related topic

11.
Bartlová, Dana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace Ministerstva práce a sociálních věcí České republiky

12.
Bartoš, Jan
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace společnosti SK Slavia Praha | Theses on a related topic

13.
Bártová, Eliška
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu ve vybraném podniku | Theses on a related topic

14.
Bartuněk, Lukáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Průzkum preferencí studentů a absolventů SVŠE Znojmo při výběru vysoké školy

15.
Bednář, Lukáš
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Komunikační strategie budování a řízení hodnoty vybrané značky | Theses on a related topic

16.
Bendová, Nikola
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Studie současných reklam na přípravky proti obezitě | Theses on a related topic

17.
Bezecná, Monika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Analýza trhu a marketingový plán vybrané firmy | Theses on a related topic

18.
Bilan, Ivo
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Nové marketingové trendy jako nástroj zvyšování konkurenceschopnosti podniku | Theses on a related topic

19.
Blaha, Richard
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace na sociálních sítích | Theses on a related topic

20.
Blažek, Ivan
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Mediální komunikace v oblasti církevní turistiky - Využití nových pohledů na tradiční židovskou gastronomii a ubytování při propagaci hotelových zařízení s restaurací | Theses on a related topic

21.
Boronina, Yana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace značky L'Oréal Paris | Theses on a related topic

22.
Brambergerová, Nikola
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Specifika provozování hotelu v horské destinaci | Theses on a related topic

23.
Bratršovský, Milan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika komunikační strategie love brandu | Theses on a related topic

24.
Buchta, Martin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace na příkladech Znovín Znojmo, a.s. se sídlem v Šatově

25.
Bulín, Jakub
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci

26.
Bulínová, Sabina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace OC Freeport

27.
Caha, Vojtěch
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti OCB board a ski factory

28.
Crkvová, Kristýna
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní nástroje marketingové komunikace (zhodnocení efektivity vybraných nástrojů) | Theses on a related topic

29.
Čajánková, Ivana
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Komunikační a marketingová strategie produktů Akciového Pivovaru Dalešice a.s.

30.
Čechová, Lucie
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace produktu "zákrok na intimní omlazení"

31.
Čermáková, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace vinařské akce Putování po dobšických sklepech | Theses on a related topic

32.
Červencl, Jakub
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Umělá inteligence a její využití v marketingové komunikaci | Theses on a related topic

33.
Červenková, Pavlína
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace včetně projektové studie | Theses on a related topic

34.
Česká, Josefína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Komunikační mix vybraného podniku | Theses on a related topic

35.
Čoupková, Magdaléna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingový mix vybraného vinařství

36.
Dohnal, Jakub
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingu v hokejovém klubu LHK Jestřábi Prostějov

37.
Domash, Nina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Metamorfozy reklamy v komunikační strategii vybrané značky | Theses on a related topic
Bachelor's thesis defence: Metamorfozy reklamy v komunikační strategii vybrané značky | Theses on a related topic

38.
Dostálová, Kateřina
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Návrh marketingového mixu pro konkrétní podnik v oblasti pohostinství | Theses on a related topic

39.
Dubnický, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace luxusních módních značek | Theses on a related topic

40.
Duchková, Jiřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv moderních technologii na marketingovou komunikaci s vybranými segmenty zákazníků | Theses on a related topic

41.
Dušíková, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vizuální storytelling v marketingové komunikaci: Návrh efektivních strategií využití fotografie k posílení brandingu na sociálních sítích | Theses on a related topic

42.
Dvorská, Bára
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Význam influencer marketingu a jeho dopad na zdroj reklamy | Theses on a related topic

43.
Dvořáková, Dagmar
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Věrnostní programy vybraných hotelových společností | Theses on a related topic

44.
Dvořáková, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nízkonákladových komunikačních nástrojů v praxi

45.
Dvořáková, Kristýna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

46.
Eichler, Erik
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve firmě ABC

47.
Evan, Sára maiden name: Evanová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Bariéry marketingové komunikace a jejich vliv na vnímání a chování spotřebitelů | Theses on a related topic

48.
Fabryová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly ve vnímání reklamy pro vybraný segment produktů/služeb mezi generacemi X, Y a Z | Theses on a related topic

49.
Fantová, Pavlína
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Specifika marketingové komunikace v neziskovém sektoru | Theses on a related topic

50.
Farská, Anastázie maiden name: Frolová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Optimalizace marketingové komunikace při organizaci a propagaci hudebních koncertů s důrazem na budování značky konkrétní malé firmy | Theses on a related topic