Theses on a related topic (having the same keywords):

generacia z, influencing factors, znacka, spotrebitel, ovplyvnujuce faktory, spotrebitelske spravanie, generation z, consumer behavior, hodnota znacky, brand, brand value, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Marxová, Markéta
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingových strategií pivovaru Náchod | Theses on a related topic Display description

102.
Mařánková, Tereza
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Affiliate marketing a jeho uplatnění ve specifických podmínkách České republiky | Theses on a related topic

103.
Masariková, Hana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv digitálního PR na online reputaci značky | Theses on a related topic

104.
Máziková, Michaela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Dopad vlivu sociálních médií na chování spotřebitelů: Srovnávací studie mezi tradičními a digitálními marketingovými strategiemi | Theses on a related topic

105.
Mészáros, Tamás
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Senioři a jejich nákupní správaní

106.
Mihalcová, Lucie
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Psychologické aspekty na trhu v gastronómii | Theses on a related topic

107.
Mikešová, Věra
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Budování značky

108.
Mikulčík, Tomáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza spokojenosti návštěvníků Pivních slavností Hostan

109.
Mlynáriková, Aneta
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Role videomarketingu v budování značky: Srovnání YouTube a TikTok | Theses on a related topic

110.
Mücková, Hana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Strategie zavedení nového produktu na trh | Theses on a related topic

111.
Navrocka, Olesya
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie biopotravin na českém trhu | Theses on a related topic

112.
Nemcová, Gabriela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Spotrebiteľské správanie v hotelierstve | Theses on a related topic

113.
Netušilová, Kristýna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Branding společnosti Kofola | Theses on a related topic

114.
Ondrušková, Tereza
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Management and Regional Development
Bachelor's thesis defence: Komplexní marketingová strategie nového produktu | Theses on a related topic

115.
Oriňáková, Lujza
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní business cestujúcich | Theses on a related topic

116.
Pavel, Peter
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Brand ako cenné nehmotné aktívum organizácie | Theses on a related topic

117.
Pek, Matěj
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

118.
Píchová, Hana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Referenční marketing jako nástroj budování a řízení hodnoty vybrané značky | Theses on a related topic

119.
Plevová, Karin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Kreatívna mediálna stratégia vybraného subjektu v oblasti cestovného ruchu | Theses on a related topic

120.
Poláčková, Petra
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Šampaňské v gastronomii | Theses on a related topic

121.
Polakovičová, Klára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv virálního marketingu na sociálních sítích na loajalitu značky u generace Z | Theses on a related topic

122.
Prantlová, Denisa
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Chování spotřebitele v cestovním ruchu | Theses on a related topic

123.
Procházka, Martin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Řízení vztahů se zákazníky v Markstore s.r.o. | Theses on a related topic

124.
Prokůpková, Petra
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Projekt Bohemia Hotel Club & Golf a jeho marketingová komunikace | Theses on a related topic

125.
Ringová, Natálie
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Zhodnocení významu sociálních médií pro globální strategii značky vybrané firmy | Theses on a related topic

126.
Rousová, Veronika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv influencer marketingu na chování spotřebitele | Theses on a related topic

127.
Ružeková, Romana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv nevhodné reklamy na spotřebitelské preference a důvěru v značku | Theses on a related topic

128.
Rýpar, Dominika
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Spotřebitelské nákupní chování na trhu smartwatch v Jihomoravském kraji | Theses on a related topic

129.
Sapáková, Kristína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Vývoj spotřebitelských trendů v konzumaci ovocných destilátů v České republice | Theses on a related topic

130.
Sedláčková, Sabina
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Ovlivňuje reklama způsob života společnosti? | Theses on a related topic

131.
Skarbinová, Hana
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

132.
Skoumalová, Veronika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Komplexní marketingová strategie vybrané firmy nebo značky pro trh České republiky | Theses on a related topic

133.
Skřivánek, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Marketingová strategie budování hodnoty luxusní značky | Theses on a related topic

134.
Součková, Magda
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Psychologické aspekty nákupního chování spotřebitele | Theses on a related topic

135.
Srbová, Monika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Optimalizace marketingové komunikace společnosti Dorohlíku | Theses on a related topic

136.
Stránský, Adam
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingových strategií v nabídce koňaků | Theses on a related topic

137.
Suchá, Klára
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti posuzování transparentnosti kvality potravin | Theses on a related topic

138.
Szabo, David
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Kupní smlouva mezi podnikatelem a spotřebitelem | Theses on a related topic

139.
Šebestová, Eliška
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Návrh online-marketingové komunikace pro značku Brainmarket | Theses on a related topic

140.
Šedová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Maloobchodní chování obyvatel města Mladá Boleslav | Theses on a related topic

141.
Šerifi, Jana maiden name: Šlaisová
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Trestní právo a drogy | Theses on a related topic
Bachelor's thesis defence: Odstoupení od smlouvy a nekalé praktiky obchodníků | Theses on a related topic

142.
Šišková, Pavlína
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Kritéria výběru ubytovacího zařízení na domácím trhu cestovního ruchu | Theses on a related topic

143.
Šmiheľ, Marián
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Vliv značky na konkurenceschopnost firmy v cestovním ruchu

144.
Šťávová, Jaroslava
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Značka - nositel image výrobku

145.
Štofiková, Hedviga
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Spotrebiteľské úvery poskytované bankami | Theses on a related topic

146.
Štochl, Daniel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingový výzkum Brandu AMBIS vysoká škola a postojů studentů | Theses on a related topic

147.
Štrauchová, Jennifer maiden name: Majchráková
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv brand marketingu na rozhodování spotřebitele | Theses on a related topic

148.
Šymon, Nelia
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

149.
Touška, Filip
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Hodnocení hotelové značky Hilton českými klienty. | Theses on a related topic

150.
Tranová, Quynh
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Emoce a jejich vliv na spotřební chování. | Theses on a related topic