Theses on a related topic (having the same keywords):

generace y, cunsumer behavior, reklama, generace x, marketingova komunikace, spotrebitelske chovani, generation z, generation x, generace z, marketing communication, generation y, baby boomers, baby boomers advertising

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Landovská, Michelle maiden name: Landovská
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Andragogy / Andragogy
Bachelor's thesis defence: Konflikty na pracovišti v kontextu generační diverzity | Theses on a related topic Display description

2.
Tranová, Quynh
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Emoce a jejich vliv na spotřební chování. | Theses on a related topic

3.
Duchková, Jiřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv moderních technologii na marketingovou komunikaci s vybranými segmenty zákazníků | Theses on a related topic

4.
Holecová, Mária
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly v řízení a motivaci zaměstnanců generace X, Y a Z ve firmě C&A | Theses on a related topic

5.
Kačmarčík, Vojtěch
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Benefity - motivace nebo zvyšování nákladů podnikatele | Theses on a related topic

6.
Roháčková, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Marketingová komunikace a public relations. Pozice a perspektivy. | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace a public relations. Pozice a perspektivy.

7.
Šťastná, Lucie
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management in Regions / Security and Safety Management in Regions (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Zjišťování motivačních faktorů zaměstnanců napříč generacemi X, Y, Z ve vybrané organizaci soukromého sektoru | Theses on a related topic

8.
Wilková, Natálie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Employer branding jako součást personální strategie vybraných podniků (ve vybraném odvětví) s využitím prvků společenské odpovědnosti | Theses on a related topic

9.
Kalus, Tomáš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly v řízení a motivaci zaměstnanců generace X ,Y a Z. | Theses on a related topic

10.
Balážová, Andrea
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Odměňování a motivace v generaci X a Y | Theses on a related topic

11.
Herelová, Karolína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Současné trendy v marketingové komunikaci se zaměřením na vybraný tržní segment | Theses on a related topic

12.
Karas, Adam
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Motivace generace X a Y ve firmě ADP Česká republika, a. s. | Theses on a related topic

13.
Langhans, Bohumil
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Spotřební chování generace Y a Z na trhu služeb | Theses on a related topic

14.
Panenková, Anna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Generační diverzita a její odraz v marketingové komunikaci | Theses on a related topic

15.
Ryskulová, Aižan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika Generace Z a jejich aplikace v rámci marketingové a komunikační strategie vybrané firmy/značky | Theses on a related topic

16.
Šámal, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Vliv sociálních médií na propagaci produktů a služeb | Theses on a related topic

17.
Šturmová, Nela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Komunikační mix značky Mattoni | Theses on a related topic

18.
Bendová, Nikola
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Studie současných reklam na přípravky proti obezitě | Theses on a related topic

19.
Čechová, Lucie
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace produktu "zákrok na intimní omlazení"

20.
Česká, Josefína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Komunikační mix vybraného podniku | Theses on a related topic

21.
Dušíková, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vizuální storytelling v marketingové komunikaci: Návrh efektivních strategií využití fotografie k posílení brandingu na sociálních sítích | Theses on a related topic

22.
Dvorská, Bára
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Význam influencer marketingu a jeho dopad na zdroj reklamy | Theses on a related topic

23.
Evan, Sára maiden name: Evanová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Bariéry marketingové komunikace a jejich vliv na vnímání a chování spotřebitelů | Theses on a related topic

24.
Flügel, Marcel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopady inflace na chování spotřebitele v oblasti bydlení ve vybraném regionu | Theses on a related topic
Bachelor's thesis defence: Chování spotřebitelů z generace Z v oblasti bydlení ve vybrané městské části | Theses on a related topic

25.
Frycová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Reklama na sociálních sítích | Theses on a related topic
Bachelor's thesis defence: Reklama na sociálních sítích | Theses on a related topic

26.
Goldmann, Vojtěch
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketingová komunikace Posthotelu v Achenkirchu | Theses on a related topic

27.
Halmo, Michaela
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingová komunikace VOŠ Havířov s.r.o. | Theses on a related topic

28.
Hořejší, Anna Marie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Udržitelná gastronomie | Theses on a related topic

29.
Ivanova, Anastassiya
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Marketingová komunikace organizací podporujících integraci cizinců | Theses on a related topic

30.
Klaus, Martin
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Sociální sítě a jejich využití v českém hotelnictví | Theses on a related topic

31.
Kolajová, Nikol
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Mediální obraz genderových stereotypů | Theses on a related topic

32.
Kolegarová, Anna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Návrh marketingové a komunikační strategie pro značku Dove společnosti Unilever | Theses on a related topic

33.
Kopečná, Monika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Podpora prodeje a reklama konkrétní společnosti | Theses on a related topic

34.
Košková, Simona
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita online marketingové komunikace ve vybrané firmě Fairmade s.r.o. | Theses on a related topic

35.
Kubíková, Petra
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace firmy Znovín Znojmo

36.
Miroshnichenko, Olga
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Studie možností reklamy v cestovním ruchu | Theses on a related topic

37.
Nádvorníková, Adéla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv influencer marketingu na rozhodovací procesy spotřebitelů v oblasti luxusní kosmetiky na Instagramu se zaměřením na komparaci generací Y a Z | Theses on a related topic

38.
Nešetřilová, Zuzana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Vliv pandemie na spotřebitelské chování v hotelnictví | Theses on a related topic

39.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic

40.
Ostatnický, Vojtěch
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Oslovení Generace Z prostřednictvím reklamy na sociálních sítích | Theses on a related topic

41.
Petrovská, Michaela
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti | Theses on a related topic

42.
Pospíšilová, Magdalena
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management (combination/specialization: Bez zaměření)
Master's thesis defence: Spotřební chování generace Y v kontextu cestovního ruchu České republiky | Theses on a related topic

43.
Prostecký, Ondřej
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace včetně projektové studie | Theses on a related topic

44.
Rapouch, Matěj
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Využití nástrojů komunikačního mixu ve společnosti Perito, s.r.o.

45.
Sobota, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Specifika marketingové komunikace pro vybraný segment | Theses on a related topic

46.
Stávková, Blažena
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Sonnentor s.r.o.

47.
Stepanova, Anastasiia
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Organizace reklamní kampaně v konkrétní firmě | Theses on a related topic
Bachelor's thesis defence: Organizace reklamní kampaně v konkrétní firmě

48.
Šašek, Jan
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace obchodní firmy | Theses on a related topic

49.
Trush, Olga
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Porovnání efektivnosti marketingové komunikace vybraných firem | Theses on a related topic

50.
Válková, Ilona
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Úloha komunikace v cestovním ruchu | Theses on a related topic