Theses on a related topic (having the same keywords):

relevance, loyalty, cileni, targeting, personalizovana reklama, duvera, trust, digitalni marketing, zakaznicke chovani, marketingova komunikace, spotrebitel, personalized advertising, personalizace, loajalita, personalisation, consumer behavior, marketing communication, digital marketing, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Dohnal, Jakub
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingu v hokejovém klubu LHK Jestřábi Prostějov

102.
Domash, Nina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Metamorfozy reklamy v komunikační strategii vybrané značky | Theses on a related topic
Bachelor's thesis defence: Metamorfozy reklamy v komunikační strategii vybrané značky | Theses on a related topic

103.
Dostálová, Kateřina
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Návrh marketingového mixu pro konkrétní podnik v oblasti pohostinství | Theses on a related topic

104.
Dvorská, Bára
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Význam influencer marketingu a jeho dopad na zdroj reklamy | Theses on a related topic

105.
Dvořáková, Dagmar
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Věrnostní programy vybraných hotelových společností | Theses on a related topic

106.
Dvořáková, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nízkonákladových komunikačních nástrojů v praxi

107.
Dvořáková, Kristýna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

108.
Dyskina, Anastasiia
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Benefity jako způsob udržení motivace a loajality zaměstnance | Theses on a related topic

109.
Eichler, Erik
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve firmě ABC

110.
Fabryová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly ve vnímání reklamy pro vybraný segment produktů/služeb mezi generacemi X, Y a Z | Theses on a related topic

111.
Fantová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing: případová studie užití digitálních technologií v marketingu vybrané firmy | Theses on a related topic

112.
Fantová, Pavlína
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Specifika marketingové komunikace v neziskovém sektoru | Theses on a related topic

113.
Farberova, Katarina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Genderové stereotypy v současné reklamě a nákupním chování spotřebitelů | Theses on a related topic

114.
Farská, Anastázie maiden name: Frolová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Optimalizace marketingové komunikace při organizaci a propagaci hudebních koncertů s důrazem na budování značky konkrétní malé firmy | Theses on a related topic

115.
Feketík, Marek
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Spotrebné úvery – podstata, význam, motívy, členenie, obchodné | Theses on a related topic

116.
Ferková, Katarína
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Dopad zmien v spotrebných daniach na spotrebiteľov | Theses on a related topic
Master's thesis defence: Dopad zmien v spotrebných daniach na spotrebiteľov | Theses on a related topic

117.
Fialová, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Návrh efektivní marketingové komunikace pro vybraný podnik | Theses on a related topic

118.
Fidlerová, Tereza
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Měření postojů zákazníků k vybraným produktům "zeleného marketingu" | Theses on a related topic

119.
Fiedlerová, Aneta
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Chování spotřebitele při nákupu masa a masných výrobků v Praze | Theses on a related topic

120.
Filip, Radek
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace společnosti Freeeport International Outlet

121.
Flügel, Marcel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopady inflace na chování spotřebitele v oblasti bydlení ve vybraném regionu | Theses on a related topic
Bachelor's thesis defence: Chování spotřebitelů z generace Z v oblasti bydlení ve vybrané městské části | Theses on a related topic

122.
Fotr Hejtyková, Iveta
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Obsahový marketing v digitálním prostředí | Theses on a related topic

123.
Fotulová, Michaela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Využití smyslového marketingu jako konkurenční výhody horského wellness hotelu Královka | Theses on a related topic

124.
Freslová, Jana maiden name: Szabadosová
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Odpovědnost za vady | Theses on a related topic

125.
Frycová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Reklama na sociálních sítích | Theses on a related topic
Bachelor's thesis defence: Reklama na sociálních sítích | Theses on a related topic

126.
Frycová, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Marketingová komunikace ve vybraném podniku s využitím sociálních sítí | Theses on a related topic

127.
Gaitzsch, David
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketing florbalového klubu | Theses on a related topic

128.
Gehlert, Petr
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Strategie marketingové komunikace při uvedení generického léčivého přípravku na trh a její dopad na postavení originálního farmaceutického produktu v České republice. | Theses on a related topic

129.
Goldmann, Vojtěch
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketingová komunikace Posthotelu v Achenkirchu | Theses on a related topic

130.
Graclík, Vojtěch
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Analýza marketingové strategie konkrétního podniku | Theses on a related topic

131.
Grim, Oskar
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza marketingové komunikace vybrané firmy | Theses on a related topic

132.
Halmo, Michaela
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingová komunikace VOŠ Havířov s.r.o. | Theses on a related topic

133.
Hanesová, Gabriela maiden name: Brachnová
Faculty: Banking Institute/College of Banking SK
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana spotrebiteľa v občianskom práve | Theses on a related topic

134.
Hanousek, Vladimír
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Klamlivé označovanie tovarov a služieb ako nekalosúťažné konanie | Theses on a related topic

135.
Hanzal, Libor
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Identifikace nákupního procesu spotřebitele (hosta) a možnosti jeho ovlivnění marketingovými nástroji | Theses on a related topic

136.
Herelová, Karolína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Současné trendy v marketingové komunikaci se zaměřením na vybraný tržní segment | Theses on a related topic

137.
Hermanová, Alice
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh marketingové komunikace vybraného podniku | Theses on a related topic

138.
Herold, Veronika maiden name: Holečková
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Úloha konsolidačních úvěrů v podmínkách českého trhu úvěrů | Theses on a related topic

139.
Hiller, Eduard
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace Secondhandu Ellenstyle

140.
Hoppová, Anežka
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový mix obce Vrbovec | Theses on a related topic

141.
Horňáková, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Využití influencer marketingu v marketingové komunikaci | Theses on a related topic

142.
Hořejší, Anna Marie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Udržitelná gastronomie | Theses on a related topic

143.
Hromasová, Barbora
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele ve vybraném kraji při nákupu módy | Theses on a related topic

144.
Hromek, Michal
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní marketingové přístupy v online komunikaci vybrané společnosti | Theses on a related topic

145.
Hrubant, Jiří
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Marketingová komunikace se zákazníky ve vybrané společnosti | Theses on a related topic

146.
Hrubeš, Ondřej Matěj maiden name: Hrubeš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Communication studies / Communication studies
Bachelor's thesis defence: Vliv sociálních sítí a komunikace dopravních podniků s cestujícími | Theses on a related topic

147.
Hudáková, Jana
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Chování spotřebitele při nákupu základních potravin a produktu z nich vyrobených | Theses on a related topic

148.
Humrová, Klára
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Právní rámec pro ochranu spotřebitele v České republice | Theses on a related topic

149.
Hyšková, Tereza
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Analýza marketingových aktivit vybrané organizace | Theses on a related topic

150.
Ibragimova, Shoira
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Výjezdový cestovní ruch do Čínské lidové republiky | Theses on a related topic