Theses on a related topic (having the same keywords):

relevance, loyalty, cileni, targeting, personalizovana reklama, duvera, trust, digitalni marketing, zakaznicke chovani, marketingova komunikace, spotrebitel, personalized advertising, personalizace, loajalita, personalisation, consumer behavior, marketing communication, digital marketing, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Kadlec, Martin maiden name: Kadlec
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management
Bachelor's thesis defence: Nové formy marketingové komunikace | Theses on a related topic Display description

102.
Kalenský, Pavel
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace při akviziční činnosti začínajícího podniku | Theses on a related topic

103.
Kamenická, Anna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic

104.
Klejnová, Natálie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová strategie společnosti Red Bull | Theses on a related topic

105.
Klepišová, Iva maiden name: Kepprová
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Nekalé obchodní praktiky | Theses on a related topic

106.
Klimešová, Soňa
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Instrumenty volného platebního styku | Theses on a related topic

107.
Kolář, Adam
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu invalidního vozíku | Theses on a related topic

108.
Kolařík, Pavel
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingové aktivity při vstupu modelů koncernu VW na trh ČR | Theses on a related topic

109.
Kolářová, Markéta
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Účinnost vybraných nástrojů marketingové komunikace | Theses on a related topic

110.
Kolegarová, Anna
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Návrh marketingové a komunikační strategie pro značku Dove společnosti Unilever | Theses on a related topic

111.
Končiarová, Denisa
Faculty: Banking Institute/College of Banking SK
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana spotrebiteľa v občianskom práve | Theses on a related topic

112.
Konrádová, Karolína
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Motivace zákazníka k nákupu | Theses on a related topic

113.
Kopal, Vilém
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing na sociálních sítích a jeho vliv na spotřebitelské chování generace Z | Theses on a related topic

114.
Kopečná, Monika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Podpora prodeje a reklama konkrétní společnosti | Theses on a related topic

115.
Kostková, Monika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza marketingové komunikace vybrané firmy | Theses on a related topic

116.
Košková, Simona
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Efektivita online marketingové komunikace ve vybrané firmě Fairmade s.r.o. | Theses on a related topic

117.
Kotlaba, Matěj
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Online marketingová komunikace podniku služeb vstupujícího na trh | Theses on a related topic

118.
Koutná, Pavla
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci | Theses on a related topic

119.
Kovanda, Richard
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Communication studies / Communication studies
Bachelor's thesis defence: Strategie digitálních platforem pro získaní a udržení publika | Theses on a related topic

120.
Kozák, Milan
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Právna regulácia spotrebiteľského úveru | Theses on a related topic

121.
Králová, Michaela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic

122.
Krausová, Petra maiden name: Wachtlová
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Vývoj a perspektivy akceptace platebních karet v České republice | Theses on a related topic

123.
Krejčová, Sabina
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Ochrana spotřebitele ve finanční oblasti dle zákona o ochraně spotřebitele | Theses on a related topic

124.
Krpešová, Markéta
Faculty: AMBIS University
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Moderní trendy direct marketingu v bankovnictví ČR | Theses on a related topic
Master's thesis defence: Moderní trendy direct marketingu v bankovnictví ČR | Theses on a related topic

125.
Kruntorádová, Denisa maiden name: Kruntorádová
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh komunikační kampaně politické strany na komunální úrovni | Theses on a related topic

126.
Kuchař, Kryštof
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití online marketingu ve vybraném podniku | Theses on a related topic

127.
Kunovská, Veronika
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv sensory marketingu na nákupní chování českých spotřebitelů | Theses on a related topic

128.
Kyllarová, Nikola
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku

129.
Lajnová, Kateřina
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Analýza marketingové komunikace České spořitelny, a.s. | Theses on a related topic

130.
Lavičková, Soňa
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopad krize COVID-19 na chování spotřebitele na trhu s potravinami | Theses on a related topic
Bachelor's thesis defence: Dopad krize COVID-19 na chování spotřebitele na trhu s potravinami | Theses on a related topic

131.
Lencová, Patricie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv online recenzí na výběr hotelu | Theses on a related topic

132.
Machátová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Budování loajality ke značce prostřednictvím zážitků rozšířené reality (AR) | Theses on a related topic

133.
Maršálková, Tereza
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace včetně projektové studie | Theses on a related topic

134.
Maršálková, Tereza
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Management a rozvoj lidských zdrojů)
Master's thesis defence: Integrovaná marketingová komunikace ve vybrané firmě | Theses on a related topic

135.
Martínek, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Digitální reklama a její vnímaní spotřebiteli | Theses on a related topic

136.
Maruškinová, Monika
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Spotrebiteľské zmluvy a nekalé obchodné praktiky | Theses on a related topic

137.
Mészáros, Tamás
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Senioři a jejich nákupní správaní

138.
Milotová, Nela Bára
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikační strategie vybraného subjektu | Theses on a related topic

139.
Motejl, Filip
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Zefektivnění marketingové komunikace rodinné firmy BufetCZ | Theses on a related topic

140.
Musilová, Kamila
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Optimalizace marketingové komunikace pro zvýšení prodeje podnikatelských úvěrů | Theses on a related topic

141.
Muzikářová, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv grafického designu a copywritingu na rozhodování zákazníků v digitálním prostředí | Theses on a related topic

142.
Nečesánková, Renata
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivní marketingové komunikace pro vybraný podnikatelský subjekt | Theses on a related topic

143.
Ngo, Dinh Cuong
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Internetová marketingová komunikace společnosti Footshop a.s. | Theses on a related topic

144.
Ngo Thi Thanh, Hue
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Hodnocení marketingové komunikace vybraného podniku | Theses on a related topic

145.
Nováková, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Arts a event management)
Bachelor's thesis defence: Využití online marketingu ve vybraném podniku | Theses on a related topic

146.
Nováková, Simona
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Etika a regulace marketingové komunikace vybraných podniků v kyberprostoru | Theses on a related topic

147.
Novotná, Lucie
Faculty: AMBIS University
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Analýza forem firemní komunikace ve vztahu k velikosti firmy | Theses on a related topic

148.
Ostřížková, Bára
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace vybrané vysoké školy | Theses on a related topic

149.
Pečená, Yvona maiden name: Šindelářová
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv image firmy na nákupní rozhodování | Theses on a related topic
Bachelor's thesis defence: Vliv image firmy na nákupní rozhodování | Theses on a related topic

150.
Petrova, Ekaterina
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Identifikace příležitostí k modifikaci produktu pro vybraný segment | Theses on a related topic