Theses on a related topic (having the same keywords):

marketingova komunikace, spotrebitel, personalizovana reklama, relevance, duvera, marketing communication, digital marketing, personalized advertising, loyalty, trust, personalizace, cileni, digitalni marketing, zakaznicke chovani, loajalita, personalisation, consumer, targeting, consumer behavior

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Kohoutová, Veronika
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Implementace věrnostního programu v dané společnosti | Theses on a related topic Display description

2.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic

3.
Prokešová, Klára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vnímání machiavelistických technik spotřebiteli a jejich vztah s chování v digitálním prostředí | Theses on a related topic

4.
Sedláček, Leoš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití umělé inteligence v personalizaci marketingové komunikace a její vliv na zákaznickou loajalitu | Theses on a related topic

5.
Beck, Adam
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Online marketingová komunikace letecké společnosti Smartwings | Theses on a related topic

6.
Dubnický, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace luxusních módních značek | Theses on a related topic

7.
Hniďáková, Šárka
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Využití zeleného marketingu v komunikační strategii vybraného podniku | Theses on a related topic

8.
Jaklová, Diana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vliv technologického vývoje na informační gramotnost a spotřebitelské chování: Role umělé inteligence, rozšířené reality a personalizace ve formování kritického hodnocení a rozhodování spotřebitelů | Theses on a related topic

9.
Marková, Alexandra
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Získávání zákazníků v prostředí B2B | Theses on a related topic

10.
Martínková, Marta
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika marketingové komunikace společnosti Parfumerie DOUGLAS | Theses on a related topic

11.
Mařánková, Tereza
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Affiliate marketing a jeho uplatnění ve specifických podmínkách České republiky | Theses on a related topic

12.
Masariková, Hana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv digitálního PR na online reputaci značky | Theses on a related topic

13.
Palatová, Jana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Optimalizace marketingové komunikace pekárny Kabát s využitím sociálních sítí pro zvýšení zákaznické loajality | Theses on a related topic

14.
Redlová, Victoria
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Komparace marketingové a obchodní interakce vybraných nízkonákladových leteckých společností s klientem prostřednictvím nativních aplikací

15.
Rousová, Veronika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv influencer marketingu na chování spotřebitele | Theses on a related topic

16.
Shutova, Violetta
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Využití sociálních sítí v marketingové komunikaci vybraného podniku | Theses on a related topic

17.
Skarbinová, Hana
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Uplatnění psychologie v marketingu | Theses on a related topic

18.
Šípková, Kateřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Vliv digitálního marketingu na rozhodování zákazníků | Theses on a related topic

19.
Vrba, David
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace Českých drah | Theses on a related topic

20.
Vrbová, Nikola
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie ke zvýšení loajality zákazníků na spotřebitelském trhu | Theses on a related topic

21.
Cetlová, Gabriela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu parfémů v Jihomoravském kraji | Theses on a related topic

22.
Čiháčková, Petra
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivní marketingové komunikace společnosti Bohemilk | Theses on a related topic

23.
Duchková, Jiřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv moderních technologii na marketingovou komunikaci s vybranými segmenty zákazníků | Theses on a related topic

24.
Dušíková, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vizuální storytelling v marketingové komunikaci: Návrh efektivních strategií využití fotografie k posílení brandingu na sociálních sítích | Theses on a related topic

25.
Evan, Sára maiden name: Evanová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Bariéry marketingové komunikace a jejich vliv na vnímání a chování spotřebitelů | Theses on a related topic

26.
Gállová, Romana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Špecifiká vnímania hodnoty značky vybranou generáciou spotrebiteľov | Theses on a related topic

27.
Gašparíková, Klára
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu lyžařských permanentek u vybrané společnosti | Theses on a related topic

28.
Hrušková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie ke zvýšení loajality zákazníků na trhu podniků a institucí | Theses on a related topic

29.
Klímová, Barbora
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Marketingová komunikace orientovaná na zvýšení loajality zákazníků na spotřebitelském trhu | Theses on a related topic

30.
Kmecová, Marianna
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zmeny v spotrebiteľskom správaní leisure hotelového hosťa | Theses on a related topic

31.
Kostová, Kateřina
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Budování loajality zákazníka pomocí věrnostního programu | Theses on a related topic

32.
Macháček, Adrián
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Instore marketing | Theses on a related topic

33.
Malická, Natálie maiden name: Šimková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika marketingové komunikace společnosti Benu | Theses on a related topic

34.
Máziková, Michaela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Dopad vlivu sociálních médií na chování spotřebitelů: Srovnávací studie mezi tradičními a digitálními marketingovými strategiemi | Theses on a related topic

35.
Nováčková, Karolína
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Tourism
Bachelor's thesis defence: Psychologické aspekty na trhu v hotelnictví | Theses on a related topic

36.
Pafčugová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Vliv reklamy na spotřebitelské chování. | Theses on a related topic

37.
Petrová, Tereza maiden name: Musilová
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele při nákupu vozidel značky BMW | Theses on a related topic

38.
Plzáková, Aneta
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Datová analytika v marketingové komunikaci vybraných bank | Theses on a related topic

39.
Procházka, Martin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Řízení vztahů se zákazníky v Markstore s.r.o. | Theses on a related topic

40.
Schulzová, Katrin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Role umělé inteligence v marketingu cestovního ruchu | Theses on a related topic

41.
Slavova, Kalina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv digitálního marketingu na spotřebitelské návyky | Theses on a related topic

42.
Turanskaia, Kseniia
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Využití umělé inteligence v marketingové komunikaci vybrané společnosti | Theses on a related topic

43.
Unčovská, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití sociálních médií jako nástroje marketingové komunikace a jeho dopady na obchodní výsledky a zákaznickou loajalitu ve vybraném podniku | Theses on a related topic

44.
Votavová, Tereza
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Spotřební chování zákazníka v online nákupech a jeho faktory a bariéry | Theses on a related topic

45.
Weissmannová, Laura
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Virálny marketing v súčasných komunikačných kampaniach | Theses on a related topic

46.
Wiesner, Nela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití moderních metod výzkumu spotřebitelského chování | Theses on a related topic

47.
Adameková, Lenka
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Banking / Legal Administration in Undertaking
Bachelor's thesis defence: Ochrana spotrebiteľa v slovenskom právnom poriadku | Theses on a related topic

48.
Ahmed, Sára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Marketingový potenciál CCC/UGC | Theses on a related topic

49.
Amentová, Monika
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Marketingová komunikace v hotelu EURO Pardubice | Theses on a related topic

50.
Andersová, Veronika
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie lékárny Levandule ve městě Zbýšov | Theses on a related topic