Theses on the Same Topic

Duchková, Jiřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv moderních technologii na marketingovou komunikaci s vybranými segmenty zákazníků | Theses on a related topic

Fabryová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly ve vnímání reklamy pro vybraný segment produktů/služeb mezi generacemi X, Y a Z | Theses on a related topic

Holecová, Mária
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly v řízení a motivaci zaměstnanců generace X, Y a Z ve firmě C&A | Theses on a related topic

Landovská, Michelle maiden name: Landovská
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Andragogy / Andragogy
Bachelor's thesis defence: Konflikty na pracovišti v kontextu generační diverzity | Theses on a related topic

Langhans, Bohumil
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Spotřební chování generace Y a Z na trhu služeb | Theses on a related topic

Šťastná, Lucie
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Security & Safety Management in Regions / Security and Safety Management in Regions (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Zjišťování motivačních faktorů zaměstnanců napříč generacemi X, Y, Z ve vybrané organizaci soukromého sektoru | Theses on a related topic

Balážová, Andrea
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Odměňování a motivace v generaci X a Y | Theses on a related topic

Bojko, Tomáš
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Chování spotřebitele generace Y při pořízení životního pojištění v Jihomoravském kraji | Theses on a related topic

Fanta, Marek
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza vlivu influencerů na malý e-shop s náramky | Theses on a related topic

Flügel, Marcel
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Dopady inflace na chování spotřebitele v oblasti bydlení ve vybraném regionu | Theses on a related topic
Bachelor's thesis defence: Chování spotřebitelů z generace Z v oblasti bydlení ve vybrané městské části | Theses on a related topic

Hvězdová, Tereza
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Influenceři a jejich využití v oblasti propagačních kampaní na Instagramu | Theses on a related topic

Jarešová, Kristýna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Influencer marketing a jeho vliv na spotřebitele generace Z | Theses on a related topic

Kalus, Tomáš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly v řízení a motivaci zaměstnanců generace X ,Y a Z. | Theses on a related topic

Karas, Adam
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Motivace generace X a Y ve firmě ADP Česká republika, a. s. | Theses on a related topic

Látrová, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Sociální sítě a jejich vliv na spotřebitelské chování generace Z | Theses on a related topic

Mikolášková, Pavla
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Optimalizace on-line nástrojů marketingové mixu pro neziskovou akci Vyšehradský Voříšek | Theses on a related topic

Nalevajko, Filip Thomas
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Arts a event management)
Bachelor's thesis defence: Vývoj cestovního ruchu v regionu Šumava | Theses on a related topic

Passauerová, Klára
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Sociální média jako nástroj marketingu firmy poskytující služby | Theses on a related topic

Pavlenko, Anastasiia
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Odměňování a motivace zaměstnanců generace Y ve vybraném podniku | Theses on a related topic

Polakovičová, Klára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv virálního marketingu na sociálních sítích na loajalitu značky u generace Z | Theses on a related topic

Pospíšilová, Magdalena
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Urban and Regional Development / Urban and Regional Development Management (combination/specialization: Bez zaměření)
Master's thesis defence: Spotřební chování generace Y v kontextu cestovního ruchu České republiky | Theses on a related topic

Rousová, Veronika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv influencer marketingu na chování spotřebitele | Theses on a related topic

Šámalová, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Uplatnění influencer marketingu ve vybraném podniku | Theses on a related topic

Xia, Yuxuan
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics and Management / Business Economics and Management
Bachelor's thesis defence: Influencer Marketing and Cross-cultural Differences between Chinese and Czech Generation Z | Theses on a related topic
Bachelor's thesis defence: Influencer Marketing and Cross-cultural Differences between Chinese and Czech Generation Z | Theses on a related topic

Abueva, Daria
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Privátní značka jako fenomén současné firemní a marketingové strategie | Theses on a related topic

Adolfová, Nikola
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Vlivy působící na rozhodování zákazníků při nákupech na internetu" | Theses on a related topic

Alt, Jakub
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Management (combination/specialization: Strategic management, Bez zaměření)
Master's thesis defence: Využití rozhodovacích algoritmů v marketingové kampani | Theses on a related topic

Amangeldy, Aliya
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Patologie a bariéry marketingové komunikace | Theses on a related topic

Angelovová, Darijana
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Podnikateľský plán vo vybranom podniku | Theses on a related topic
Master's thesis defence: Podnikateľský plán vo vybranom podniku | Theses on a related topic
Master's thesis defence: Podnikateľský plán vo vybranom podniku | Theses on a related topic

Babiš, Adam
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě. | Theses on a related topic

Báborová, Hana maiden name: Juříčková
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic

Bačina, Ondřej maiden name: Bačina
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Porovnání vybraných firem z marketingového a finančního pohledu | Theses on a related topic

Badinová, Andrea
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh efektivních marketingových aktivit vybrané kulturní instituce | Theses on a related topic

Balvín, Lukáš
Faculty: AMBIS University
Year: 2011, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Marketing a Product Placement | Theses on a related topic
Master's thesis defence: Marketing a Product Placement | Theses on a related topic

Bambas, Jan
Faculty: AMBIS University
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Banking / Information Technologies (combination/specialization: IT Service Manager)
Bachelor's thesis defence: Search Engine Optimization | Theses on a related topic

Barot, Petr
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Vliv pandemie COVID-19 na marketingové aktivity vybrané firmy | Theses on a related topic

Bartáková, Natálie
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Bez zaměření)
Bachelor's thesis defence: Vliv pandemie COVID-19 na marketingové aktivity destinace cestovního ruchu | Theses on a related topic

Bartošová, Nikol
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza marketingového mixu vybrané firmy/značky | Theses on a related topic

Baštýřová, Šárka
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Management cestovního ruchu)
Bachelor's thesis defence: Vztah lázeňství a cestovního ruchu na příkladu lázní Třeboň | Theses on a related topic

Batyrkhan, Aibek
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Aktuální trendy ve využití AI v marketingovém výzkumu. | Theses on a related topic

Bednář, Lukáš
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Komunikační strategie budování a řízení hodnoty vybrané značky | Theses on a related topic

Běhůnková, Lucie maiden name: Sušanská
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)
Master's thesis defence: Analýza marketingové komunikace v GE Money Bank, a.s. | Theses on a related topic

Beitlerová, Dana maiden name: Krbcová
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Analýza trhu a marketingový plán vybrané firmy MSP | Theses on a related topic

Belák, Róbert
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Information Technologies and Management
Master's thesis defence: Analýzy údajovej základne systému ECDL pre účely marketingu | Theses on a related topic

Bělková, Nikola
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Sociální sítě v marketingové komunikaci firmy | Theses on a related topic

Belohlávková, Radka
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: MARKETINOVÝ MIX VYBRANÉ RESTAURACE

Ben Seghaier, Patrícia
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
Bachelor's thesis defence: Marketingová strategie podniku Goblins, s.r.o.

Bendová, Ester
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Nové marketingové trendy jako nástroj zvyšování konkurenceschopnosti podniku | Theses on a related topic

Beníšková, Pavla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Role influencerů v produktové komunikaci | Theses on a related topic

Beránek, Petr
Faculty: AMBIS University
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Finance and Economy of Local Authorities)