Theses on a related topic (having the same keywords):

vernostni programy, gamifikace, loyalty programs, personalization, customer loyalty, digitalni marketing, gamification, zakaznicka loajalita, marketingova komunikace, udrzitelnost, personalizace, sustainability, marketing communication, digital marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Koutský, Jan
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití marketingu k personalizaci produktů | Theses on a related topic Display description

452.
Kováříková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Návrh marketingové strategie pro společnost Aeroškola | Theses on a related topic

453.
Koza, Robin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků ve společnosti K-Produkt, s.r.o.

454.
Krajči, Matúš
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití neuronových sítí a umělé inteligence v marketingu | Theses on a related topic

455.
Krajdl, Erik
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Důležitost public relations ve fotbalovém klubu | Theses on a related topic

456.
Králíček, Robert
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management / Hospitality Management
Bachelor's thesis defence: Whom to sell a bug on the plate? | Theses on a related topic

457.
Králová, Michaela
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic
Bachelor's thesis defence: Využití Facebooku v marketingové komunikaci vybraných firem | Theses on a related topic

458.
Kratochvílová, Kristýna
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Řízení cestovního ruchu / Gastronomie, hotelnictví a cestovní ruch
Bachelor's thesis defence: Analýzy míry využití sítí sociálních sítí a internetové gastronomie v cukrárně Cupcakekárna

459.
Krejčí, Kateřina
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace příprav festivalu Cesty světem

460.
Kresan, Jan
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Analýza marketingové komunikace autoškoly Portl

461.
Krišto, Timotej
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Využitie moderných technologií v marketingovej komunikacii B2C | Theses on a related topic

462.
Křivdová, Veronika
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní marketingové přístupy v interní komunikaci vybrané společnosti | Theses on a related topic

463.
Kříž, Lukáš
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Ekonomický pilíř CSR v kontextu marketingové komunikace vybraného podniku | Theses on a related topic

464.
Kubal, Miloš
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance (combination/specialization: Financial Trades)
Master's thesis defence: Současné nástroje marketingové komunikace a jejich význam | Theses on a related topic

465.
Kučera, David
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Role influencer marketingu v současné marketingové komunikaci | Theses on a related topic

466.
Kučeríková, Natália
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Udržateľný rozvoj vo firmách a jeho vykazovanie | Theses on a related topic

467.
Kuchařík, Miroslav
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketinková strategie firmy AGROKOP CZ, a.s.

468.
Kuklová, Karolína
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Služby poskytované vybranými lázeňskými centry v ČR a jejich PR | Theses on a related topic

469.
Kulštejn, Jakub maiden name: Kulštejn
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Public policy / Public policy
Bachelor's thesis defence: Udržitelnost veřejného stravování v českém vězenství. | Theses on a related topic

470.
Kulštejnová, Natálie
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci (teoreticko - empirická práce, případová studie) | Theses on a related topic

471.
Kuznetsov, Evgenii
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití sociálních sítí v hotelovém průmyslu | Theses on a related topic
Bachelor's thesis defence: Podnikatelský plán

472.
Lacigová, Martina
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Komunikační plán pro restauraci a sportcentrum K2 | Theses on a related topic

473.
Latková, Zuzana maiden name: Latková
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Vplyv vybraných marketingových prvkov banky na rozhodovanie klienta | Theses on a related topic

474.
Lávička, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Specifika chování zákazníků ve vybraném segmentu | Theses on a related topic

475.
Lebedová, Eva
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve společnosti Agroflora

476.
Lehocká, Tatiana
Faculty: Banking Institute/College of Banking SK
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management (combination/specialization: Banking Manager)
Bachelor's thesis defence: Využitie reklamy vo finančných inštitúciách | Theses on a related topic

477.
Letková, Veronika
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Environmentálny pilier CSR v kontexte marketingovej komunikácie vybraného podniku | Theses on a related topic

478.
Lieshchova, Daria
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Komunikace ve službách | Theses on a related topic
Bachelor's thesis defence: Komunikace ve službách
Bachelor's thesis defence: Řízení pracovního výkonu

479.
Ligasová, Júlia
Faculty: Banking Institute/College of Banking SK
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Lojalita zákazníka a jeho hodnoteie spokojnosti v podniku služieb | Theses on a related topic

480.
Liptáková, Jesika
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Mezinárodní a veřejné vztahy / Veřejná správa a public relations
Bachelor's thesis defence: Analýza digitální marketingové strategie vybrané společnosti | Theses on a related topic

481.
Ludík, Milan
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Destination Management in the Tourism Industry
Master's thesis defence: Analýza zákazníků konkrétní firmy podle údajů Google Analytics | Theses on a related topic

482.
Luterančík, Martin
Faculty: Banking Institute/College of Banking SK
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Banking / Banking Management
Bachelor's thesis defence: Interný marketing vo vybranej finančnej inštitúcii | Theses on a related topic

483.
Macháček, Adrián
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Instore marketing | Theses on a related topic

484.
Machačková, Anna
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Management lidských zdrojů (ve veřejné správě))
Bachelor's thesis defence: Přístupy k naplňování principů SMART City ve městech České republiky | Theses on a related topic

485.
Malá, Lenka maiden name: Behenská
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Regional Development / Urban and Regional Development Management (combination/specialization: Management lidských zdrojů (ve veřejné správě))
Bachelor's thesis defence: Archeoparky jako atraktivita cestovního ruchu | Theses on a related topic

486.
Malach, Marko
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Autoškola ELKO s.r.o.

487.
Manilets, Liudmyla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Influencer marketing jako nástroj destinačního managementu | Theses on a related topic

488.
Manová, Barbora
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti | Theses on a related topic

489.
Manová, Klára
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti | Theses on a related topic
Bachelor's thesis defence: Využití moderních trendů marketingové komunikace ve vybrané společnosti

490.
Marková, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Uplatnění zeleného marketingu ve specifických podmínkách České republiky | Theses on a related topic

491.
Martínek, Jiří
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Digitální reklama a její vnímaní spotřebiteli | Theses on a related topic

492.
Martinková, Veronika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace keramického ATELIERU Martinková

493.
Mařanová, Radka
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Zhodnocení marketingové komunikace Zámku Dukovany a návrhy na její zlepšení

494.
Masár, Adam
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Chatbot jako nástroj zákaznického servisu | Theses on a related topic

495.
Matiytsiv, Vasylyna
Faculty: AMBIS University
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v lázeňských hotelích | Theses on a related topic
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v lázeňských hotelích
Bachelor's thesis defence: Nabídka a kvalita stravovacích služeb ve vybraném hotelu

496.
Máziková, Michaela
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Dopad vlivu sociálních médií na chování spotřebitelů: Srovnávací studie mezi tradičními a digitálními marketingovými strategiemi | Theses on a related topic

497.
Melicherčíková, Lucia
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Porovnanie stratégií marketingovej komunikácie vybraných typov ubytovacích zariadení | Theses on a related topic

498.
Melichová, Michaela
Faculty: Banking Institute/College of Banking SK
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Finance
Master's thesis defence: Využitie marketingovej komunikácie pri prezentácií mesta | Theses on a related topic

499.
Melnykovyčová, Naděžda
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv války na Ukrajině na marketingovou komunikaci lokálních podniků | Theses on a related topic

500.
Michalová, Anna
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Návrh marketingového mixu vybraného ubytovacího zařízení | Theses on a related topic