Theses on a related topic (having the same keywords):

vernostni programy, gamifikace, loyalty programs, personalization, customer loyalty, digitalni marketing, gamification, zakaznicka loajalita, marketingova komunikace, udrzitelnost, personalizace, sustainability, marketing communication, digital marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Dubnický, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace luxusních módních značek | Theses on a related topic Display description

2.
Palatová, Jana
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Optimalizace marketingové komunikace pekárny Kabát s využitím sociálních sítí pro zvýšení zákaznické loajality | Theses on a related topic

3.
Šlajchová, Adéla
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem | Theses on a related topic

4.
Andersová, Veronika
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie lékárny Levandule ve městě Zbýšov | Theses on a related topic

5.
Babiš, Adam
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě. | Theses on a related topic

6.
Barochová, Tereza
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní nástroje marketingové komunikace pro společnost T-Mobile | Theses on a related topic

7.
Bednář, Lukáš
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Komunikační strategie budování a řízení hodnoty vybrané značky | Theses on a related topic

8.
Beníšková, Pavla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Role influencerů v produktové komunikaci | Theses on a related topic

9.
Beránek, Adam
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Udržitelný rozvoj v cestovním ruchu - celosvětový pohled | Theses on a related topic

10.
Bezecná, Monika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Analýza trhu a marketingový plán vybrané firmy | Theses on a related topic

11.
Bilan, Ivo
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Nové marketingové trendy jako nástroj zvyšování konkurenceschopnosti podniku | Theses on a related topic

12.
Bíman, David Daniel
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika marketingové a komunikační strategie luxusního zboží | Theses on a related topic

13.
Blaha, Richard
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová komunikace na sociálních sítích | Theses on a related topic

14.
Bouška, Pavel
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Management and economy in public administration / Management and economy in public administration
Master's thesis defence: Regenerace brownfiled – příklad rekultivace bývalého nákladového nádraží Praha-Smíchov | Theses on a related topic

15.
Brabec, Matouš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Marketingová prezentace veřejnoprávních a komerčních provozovatelů televizního vysílání v ČR | Theses on a related topic

16.
Bratršovský, Milan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika komunikační strategie love brandu | Theses on a related topic

17.
Bulířová, Markéta maiden name: Kubátová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Public policy / Public policy
Bachelor's thesis defence: Drivery a bariéry v implementaci udržitelných veřejných zakázek na vybraném krajském úřadě: Vliv organizační struktury | Theses on a related topic

18.
Cestrová, Hana
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Urban and Regional Development Management
Master's thesis defence: Analýza výskytu a likvidace invazních rostlin - projekt Omezení výskytu invazních rostlin v Karlovarském kraji a jeho ekologické a ekonomické aspekty pro další vývoj v regionu | Theses on a related topic
Master's thesis defence: Analýza výskytu a likvidace invazních rostlin v Karlovarském kraji | Theses on a related topic

19.
Crkvová, Kristýna
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní nástroje marketingové komunikace (zhodnocení efektivity vybraných nástrojů) | Theses on a related topic

20.
Čermáková, Michaela
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace vinařské akce Putování po dobšických sklepech | Theses on a related topic

21.
Červencl, Jakub
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Umělá inteligence a její využití v marketingové komunikaci | Theses on a related topic

22.
Červenková, Pavlína
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Marketingová komunikace včetně projektové studie | Theses on a related topic

23.
Česká, Josefína
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Komunikační mix vybraného podniku | Theses on a related topic

24.
Čoupková, Magdaléna
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Marketingový mix vybraného vinařství

25.
Domash, Nina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Metamorfozy reklamy v komunikační strategii vybrané značky | Theses on a related topic
Bachelor's thesis defence: Metamorfozy reklamy v komunikační strategii vybrané značky | Theses on a related topic

26.
Dudychová, Jitka
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Využití marketingu k personalizaci produktů ve společnosti Knihy Dobrovský s.r.o. | Theses on a related topic

27.
Duchková, Jiřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vliv moderních technologii na marketingovou komunikaci s vybranými segmenty zákazníků | Theses on a related topic

28.
Dušíková, Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Vizuální storytelling v marketingové komunikaci: Návrh efektivních strategií využití fotografie k posílení brandingu na sociálních sítích | Theses on a related topic

29.
Evan, Sára maiden name: Evanová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Bariéry marketingové komunikace a jejich vliv na vnímání a chování spotřebitelů | Theses on a related topic

30.
Fabryová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Rozdíly ve vnímání reklamy pro vybraný segment produktů/služeb mezi generacemi X, Y a Z | Theses on a related topic

31.
Falko, Viktorie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Trh udržitelného stravování ve školách Středočeského kraje | Theses on a related topic

32.
Fantová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Digitální marketing: případová studie užití digitálních technologií v marketingu vybrané firmy | Theses on a related topic

33.
Fantová, Pavlína
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Specifika marketingové komunikace v neziskovém sektoru | Theses on a related topic

34.
Farská, Anastázie maiden name: Frolová
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Optimalizace marketingové komunikace při organizaci a propagaci hudebních koncertů s důrazem na budování značky konkrétní malé firmy | Theses on a related topic

35.
Fialová, Barbora
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Marketing a brand management)
Bachelor's thesis defence: Návrh efektivní marketingové komunikace pro vybraný podnik | Theses on a related topic

36.
Fotr Hejtyková, Iveta
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Obsahový marketing v digitálním prostředí | Theses on a related topic

37.
Frycová, Kateřina
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Reklama na sociálních sítích | Theses on a related topic
Bachelor's thesis defence: Reklama na sociálních sítích | Theses on a related topic

38.
Frycová, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Marketingová komunikace ve vybraném podniku s využitím sociálních sítí | Theses on a related topic

39.
Gehlert, Petr
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing comunication / Marketing comunication
Bachelor's thesis defence: Strategie marketingové komunikace při uvedení generického léčivého přípravku na trh a její dopad na postavení originálního farmaceutického produktu v České republice. | Theses on a related topic

40.
Golubiatnikova, Geliusia
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Management and economy in public administration / Management and economy in public administration
Master's thesis defence: Developerská výstavba bytů očima architektů | Theses on a related topic

41.
Graclík, Vojtěch
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Analýza marketingové strategie konkrétního podniku | Theses on a related topic

42.
Grim, Oskar
Faculty: AMBIS University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Analýza marketingové komunikace vybrané firmy | Theses on a related topic

43.
Hanák, Martin
Faculty: AMBIS University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus
Bachelor's thesis defence: Vybrané udržitelné formy cestovního ruchu v Jihomoravském kraji

44.
Hejduková, Hedvika maiden name: Jurníčková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Emocionální inteligence manažerů jako faktor efektivního řízení týmu ve facility managementu: Vliv organizační kultury a leadershipu na psychickou pohodu zaměstnanců | Theses on a related topic

45.
Hermanová, Alice
Faculty: AMBIS University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Návrh marketingové komunikace vybraného podniku | Theses on a related topic

46.
Hniďáková, Šárka
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Využití zeleného marketingu v komunikační strategii vybraného podniku | Theses on a related topic

47.
Hromek, Michal
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní marketingové přístupy v online komunikaci vybrané společnosti | Theses on a related topic

48.
Hrubant, Jiří
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Manažerská psychologie)
Bachelor's thesis defence: Marketingová komunikace se zákazníky ve vybrané společnosti | Theses on a related topic

49.
Hrubeš, Ondřej Matěj maiden name: Hrubeš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Communication studies / Communication studies
Bachelor's thesis defence: Vliv sociálních sítí a komunikace dopravních podniků s cestujícími | Theses on a related topic

50.
Hrušková, Kateřina
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie ke zvýšení loajality zákazníků na trhu podniků a institucí | Theses on a related topic