Theses on a related topic (having the same keywords):

vernostni programy, zakaznicka loajalita, marketingova komunikace, gamifikace, udrzitelnost, customer loyalty, marketing communication, digital marketing, personalizace, digitalni marketing, loyalty programs, personalization, gamification, sustainability

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Sedláček, Leoš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití umělé inteligence v personalizaci marketingové komunikace a její vliv na zákaznickou loajalitu | Theses on a related topic Display description

2.
Pozhydaieva, Daria
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Posilování loajality ve společnosti Victoria’s Secret | Theses on a related topic

3.
Poluban, Yana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Personalizace v marketingové komunikaci | Theses on a related topic

4.
Unčovská, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Využití sociálních médií jako nástroje marketingové komunikace a jeho dopady na obchodní výsledky a zákaznickou loajalitu ve vybraném podniku | Theses on a related topic

5.
Vrba, David
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová komunikace Českých drah | Theses on a related topic

6.
Beck, Adam
Faculty: AMBIS University
Year: 2026, studies under way
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Online marketingová komunikace letecké společnosti Smartwings | Theses on a related topic
Bachelor's thesis defence: Online marketingová komunikace letecké společnosti Smartwings | Theses on a related topic

7.
Dubnický, Matyáš
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová komunikace luxusních módních značek | Theses on a related topic

8.
Jaklová, Diana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Master's thesis defence: Vliv technologického vývoje na informační gramotnost a spotřebitelské chování: Role umělé inteligence, rozšířené reality a personalizace ve formování kritického hodnocení a rozhodování spotřebitelů | Theses on a related topic

9.
Marková, Alexandra
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Získávání zákazníků v prostředí B2B | Theses on a related topic

10.
Martínková, Marta
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Specifika marketingové komunikace společnosti Parfumerie DOUGLAS | Theses on a related topic

11.
Olšová, Tamara Lucie
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vývoj digitálních trendů a jejich dopad na marketingovou komunikaci | Theses on a related topic

12.
Palatová, Jana
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Optimalizace marketingové komunikace pekárny Kabát s využitím sociálních sítí pro zvýšení zákaznické loajality | Theses on a related topic

13.
Plzáková, Aneta
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Datová analytika v marketingové komunikaci vybraných bank | Theses on a related topic

14.
Raszková, Dorota
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Trendy v inovaci nabídky ubytovacích služeb vybraných hotelů | Theses on a related topic

15.
Redlová, Victoria
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Komparace marketingové a obchodní interakce vybraných nízkonákladových leteckých společností s klientem prostřednictvím nativních aplikací

16.
Serikbayeva, Sana
Faculty: AMBIS University
Year: 2026, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Současné trendy v marketingu a brandingu v řízení lidských zdrojů | Theses on a related topic

17.
Shutova, Violetta
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Využití sociálních sítí v marketingové komunikaci vybraného podniku | Theses on a related topic

18.
Slavova, Kalina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Vliv digitálního marketingu na spotřebitelské návyky | Theses on a related topic

19.
Šípková, Kateřina
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / a
Bachelor's thesis defence: Vliv digitálního marketingu na rozhodování zákazníků | Theses on a related topic

20.
Šlajchová, Adéla
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem | Theses on a related topic

21.
Turanskaia, Kseniia
Faculty: AMBIS University
Year: 2025, studies under way
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Využití umělé inteligence v marketingové komunikaci vybrané společnosti | Theses on a related topic
Bachelor's thesis defence: Využití umělé inteligence v marketingové komunikaci vybrané společnosti

22.
Evdokimova, Iana
Faculty: AMBIS University
Year: 2026, studies terminated for failure to fulfill study requirements
Programme/field: Hospitality, tourism, and marketing / Hospitality
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

23.
Malická, Natálie maiden name: Šimková
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Specifika marketingové komunikace společnosti Benu | Theses on a related topic

24.
Schulzová, Katrin
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Role umělé inteligence v marketingu cestovního ruchu | Theses on a related topic

25.
Ahmed, Sára
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / Digital marketing management
Bachelor's thesis defence: Marketingový potenciál CCC/UGC | Theses on a related topic

26.
Amentová, Monika
Faculty: AMBIS University
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Marketingová komunikace v hotelu EURO Pardubice | Theses on a related topic

27.
Andersová, Veronika
Faculty: AMBIS University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Komunikační strategie lékárny Levandule ve městě Zbýšov | Theses on a related topic

28.
Andrýsová, Tereza
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Hospitality Management
Bachelor's thesis defence: Perspektivy rozvoje agroturismu v České republice | Theses on a related topic
Bachelor's thesis defence: Perspektivy rozvoje agroturismu v České republice

29.
Babiš, Adam
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě. | Theses on a related topic

30.
Barochová, Tereza
Faculty: AMBIS University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management
Bachelor's thesis defence: Moderní nástroje marketingové komunikace pro společnost T-Mobile | Theses on a related topic

31.
Bartlová, Dana
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace Ministerstva práce a sociálních věcí České republiky

32.
Bartoš, Jan
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality, tourism, and marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace společnosti SK Slavia Praha | Theses on a related topic

33.
Bartuněk, Lukáš
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Průzkum preferencí studentů a absolventů SVŠE Znojmo při výběru vysoké školy

34.
Bedlivá, Tereza
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Komparace produktů udržitelného cestovního ruchu lyžařských areálů v Krkonoších a Vysokých Tatrách | Theses on a related topic

35.
Bednář, Lukáš
Faculty: AMBIS University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Enterprise Management (combination/specialization: Digitální marketing)
Bachelor's thesis defence: Komunikační strategie budování a řízení hodnoty vybrané značky | Theses on a related topic

36.
Bendová, Nikola
Faculty: AMBIS University
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomie, hotelnictví a turismus / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Studie současných reklam na přípravky proti obezitě | Theses on a related topic

37.
Beníšková, Pavla
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Role influencerů v produktové komunikaci | Theses on a related topic

38.
Beránek, Adam
Faculty: AMBIS University
Year: 2026, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Udržitelný rozvoj v cestovním ruchu - celosvětový pohled | Theses on a related topic
Bachelor's thesis defence: Udržitelný rozvoj v cestovním ruchu - celosvětový pohled | Theses on a related topic

39.
Bezecná, Monika
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Analýza trhu a marketingový plán vybrané firmy | Theses on a related topic

40.
Bilan, Ivo
Faculty: AMBIS University
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Small and Medium Enterprises Management
Bachelor's thesis defence: Nové marketingové trendy jako nástroj zvyšování konkurenceschopnosti podniku | Theses on a related topic

41.
Bíman, David Daniel
Faculty: AMBIS University
Year: 2024, studies under way
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika marketingové a komunikační strategie luxusního zboží | Theses on a related topic

42.
Blaha, Richard
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová komunikace na sociálních sítích | Theses on a related topic

43.
Blažek, Ivan
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Mediální komunikace v oblasti církevní turistiky - Využití nových pohledů na tradiční židovskou gastronomii a ubytování při propagaci hotelových zařízení s restaurací | Theses on a related topic

44.
Boronina, Yana
Faculty: AMBIS University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace značky L'Oréal Paris | Theses on a related topic

45.
Bouška, Pavel
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Management and economy in public administration / Management and economy in public administration
Master's thesis defence: Regenerace brownfiled – příklad rekultivace bývalého nákladového nádraží Praha-Smíchov | Theses on a related topic

46.
Brabec, Matouš
Faculty: AMBIS University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing communication / Marketing communication
Bachelor's thesis defence: Marketingová prezentace veřejnoprávních a komerčních provozovatelů televizního vysílání v ČR | Theses on a related topic

47.
Brambergerová, Nikola
Faculty: AMBIS University
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Specifika provozování hotelu v horské destinaci | Theses on a related topic

48.
Bratršovský, Milan
Faculty: AMBIS University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Enterprise Management / Economics and Enterprise Management
Bachelor's thesis defence: Specifika komunikační strategie love brandu | Theses on a related topic

49.
Buchta, Martin
Faculty: AMBIS University
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace na příkladech Znovín Znojmo, a.s. se sídlem v Šatově

50.
Bulín, Jakub
Faculty: AMBIS University
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci